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5 New Trends From the Next-Gen Copenhagen Fashion Week

The first fashion week of a new era has arrived. Last season, Copenhagen Fashion Week officially established itself as a trailblazer of the sustainable fashion movement. That commitment remains this season, but as the first event on the fashion calendar, the organization was also unexpectedly tasked with determining what fashion week looks like in the coronavirus era. After having attended the event three times in the past, I was confident that Copenhagen would be able to meet the moment—and it certainly did.  Denmark has been frequently cited as a country with one of the best responses to COVID-19, so the fashion week team was able to proceed with a mix of in-person, digital, and hybrid events. Many of the physical shows took advantage of the sunny Copenhagen weather this week and were he...

44 Summer Outfits I Have Saved Recently

Since working from home, I’ve fallen into a rut of wearing the same pair of jeans and rotating between a handful of T-shirts and blouses. I’ve therefore accidentally made most of my treasured clothes redundant and have lacked any inspiration to think about new outfits when I’m barely leaving the house. But I’m determined to dive back into my wardrobe and find some joy in getting dressed again.  To start this, I delved through my Saved images on Instagram. I spend more hours than I’d like to admit on this app a week and always save the outfits that I’d like to copy myself. So for those looking for some summer outfit inspiration (that feels realistic for what’s in store for this month), I’m sharing 44 outfits from my saved folders. Whether you&...

This Dress Brand Only Launched In Lockdown and Already Has a Royal Fan

Welcome to our newest editorial initiative, Who What Wear Spotlight, where we’ll be using our editorial platform, social following, and ad inventory to turn the spotlight on small businesses that need our support now more than ever. Each week, we’ll be highlighting a new fashion or beauty company. If you own a small brand and would like to be considered for the program, please apply here. This year has been challenging for the most established of fashion brands, and so small emerging labels have understandably taken a big hit—hence why we established our Spotlight series. The brands that launched during lockdown faced a situation they could have never imagined when planning for their launch, however Tacita Brown decided to go ahead and open her clothing brand Cro-Che in the mid...

Everyone’s Favourite Basic Sandal Has Just Been Given a Fashion Makeover

Not unlike ‘dad’ sandals, Birkenstocks and crocs, flip flops are one of the previously-sidelined summer shoes that have experienced a high fashion makeover over the last year. Long disregarded by fashion-lovers due to their old school aesthetic or casual appearance, one-by-one these sandal styles have been welcomed-in by the world’s most stylish and in turn seen a dramatic rise to social media fame.  While they never had the overtly ‘uncool’ associations of velcro sandal (oh how times have changed), for a long time flip flops were not considered a shoe worthy of any context other than the beach. That is, until the likes of The Row had their say, creating an oh-so elegant iteration in luxe leather. Of course, a leather sandal is hardly a revelation, however thi...

5 Combos That Have Convinced Us Summer Dresses Belong With Boots

They often say opposites attract, and it’s not too uncommon to find that two things that should not go together somehow work. (Anyone who has ever mixed chocolate and popcorn while at the cinema should know what I’m talking about?) Traditionally, I wouldn’t say that summer dresses and boots have made the most sensible union, but recently, I have seen a few outfits that have managed to convince me otherwise. A strappy summer dress and a chunky winter boot may be items of clothing that are on complete opposite ends of the wardrobe spectrum, but I think this juxtaposition is part of the reason they work so well.  From minidresses and knee highs to slip dresses and Chelsea boots, there are a few pairings that seem to make the most sense. Anna Sarlvit exemplified the first per...

Trust Me— These Boots Will be Everywhere This Autumn

Given the fact we’re currently in the midst of a summer heatwave, it might sound strange to be talking about boots. Though autumn is not too far away, and with it will come a whole host of new seasonal trends to explore and analyse. If the runways are any indication, over-the-knee boots will be the number one footwear hit of the season, as the shoe style was seen throughout the Autumn/Winter 2020 shows, spanning Proenza Schouler, Victoria Beckham, Bottega Veneta and Khaite. Often featuring an angular square toe and mid-level heel, this season we’ve seen the silhouette lenghten from year’s past when knee-high boots were ever-present.  Heather Gramston, head of womenswear at Browns also agrees that over-the-knee boots are having a moment. Speaking of the Autumn/Winter 2020 ...

I’m a Beauty Editor—These Are the Best False Eyelashes I’ve Ever Tried

This year marks my 10th anniversary, as it’s an entire decade of my false lash-wearing. At this point, I’d say we were going pretty steady. I made the decision to shift from layers of mascara to strip lashes because my makeup routine was taking way too long.  Over the years I’ve mastered the craft and can apply my strip lashes in any given situation (and with one hand). Whether it’s on a plane, train or cramped in a pocket mirror. Bragging time over, but they’re really not as tricky to apply as you might think. It only requires practice, patience and good glue.  I have my go-to batch of lashes that I always use, so I thought I’d try out some of the false lashes that are on the market, to see which ones are the best. It has been 10 years after all and my ...

I’m a Beauty Editor, and I’d Never Buy These 7 Products

Obviously, I love beauty products. Even when I’m not writing about them, I’m using, browsing and shopping for them. But there’s a whole lot of noise in the beauty industry, and it often feels like there are too many products demanding our attention. After trying probably thousands of products, I know what works for me and what doesn’t. I also believe that there shouldn’t be a product just for the sake of it—it needs to add something different or useful to the market. So while I have an extensive list of the products I’ll always use and go back to, there are some that simply just don’t work for me. You’re probably used to reading about beauty editors’ favourite beauty buys, so keep scrolling to find out the products I’ll never buy ...

I Live in Paris—These Are the 4 Swimwear Trends I Always See in the Riviera

Holidays (or shall I say, les vacances), despite the relaxed connotations surrounding the concept, is a serious subject in France and no one does holidaying quite like the Parisians. Living in a country with one of the most amounts of paid holiday days in the world, the Parisians really know how to take advantage of it. I have never lived in a city before where it feels like almost the entire population migrates south for the month of August. And yet this is not to say that they don’t work hard the rest of the year, they just make the most of their time off and really know how to holiday. Even in this COVID-19 era, it’s been a hot topic of conversation. And with the Mediterranean on their doorstep, they are perfectly placed to fully profiter (enjoy) their time off, with multiple options in...

Laura Whitmore’s Printed Face Mask and Tea Dress Matching Set Is Still Available to Shop

Despite the sweltering heat, Laura Whitmore still manages to look immaculate – while staying safe – and supporting British designers in her latest Instagram post. The TV presenter shared a photo of her cute printed face mask and matching blue dress for her style series #WhatWhitmoreWore – all the details ahead. Whitmore wore a blue leopard-print Scamp & Dude Tiered Maxi Dress (£99) with a matching blue Bees Face Mask (£10) from Gresham Blake, and a gold coin necklace by Katie Mullally. The 100-percent viscose dress comes in sizes 8-18 and fits true to size, whereas the 100% cotton mask is fully washable and features two PM2.5 filters for extra protection. British luxury brand Gresham Blake makes its cotton face masks per the UK and WHO guidelines with a long lasting f...

If I Only Had 13 Items in My Wardrobe, It Would Be These Versatile Pieces

I recently did a deep dive through my wardrobe in an effort to clean out pieces I’m not wearing anymore. (P.S., the “flip the hanger” trick works wonders.) As I cleared out items to donate, I ended up mentally noting the key items I truly rely on. You know, those pieces that would essentially make up my capsule wardrobe. And sure, I still have a range of items in my wardrobe, but in reality, if I only kept 13 casual summer and transitional pieces, I know which would be the front-runners thanks to their versatile nature. As you can probably guess, the clothing and shoes in question are all basics because they can seamlessly be mixed and matched with other simple items to create easy yet chic outfits. In case you’re intrigued at what my curated wardrobe would look lik...

Trust Monikh: 3 Heatwave Buys Our Girl Is Loving This Week

There are hundreds of thousands of influencers in the social ether, but only a handful who we religiously stalk in order to virtually steal the clothes off their backs. Our primary target is Monikh—the London-based styling and shopping guru who seeks out the very coolest buys from every corner of the retail world. From her inspiring tips on re-wearing her well-chosen investment items to hunting down the coolest high-street pieces, her Instagram feed @monikh and website are a veritable hotbed of things you’re going to want to purchase immediately (and will never regret). Each week, Monikh will share her new picks exclusively for you… I am writing to you in the middle of a heatwave, and so I have selected my three shopping picks with the weather in mind. I always lean towards light, breezy f...