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Cars

Pininfarina Pura Vision Concept

Pininfarina Pura Vision Concept

Pininfarina, once Ferrari’s preferred coachbuilder, is now busy establishing itself as a standalone automaker. It put its best foot forward by unveiling the radical Battista hypercar that promises to be one of the fastest four-wheeled things on the planet and now it’s doubling it down by announcing a whole range of models, the first of which will be an SUV. Fear not, however, as the Pura Vision isn’t your average sporty SUV as Pininfarina aims to deliver supercar-level performance under a skin that both resembles a four-door GT and the existing Battista. It sounds like a match made in heaven.

Coming with an outlandishly appointed cabin and a class-bending profile, the Pininfarina Pura Vision could seriously reduce the market share of Lamborghini’s Urus and Ferrari’s upcoming Purosangue. While we’re yet to feast our eyes with the pre-production prototype showcased to prospective customers during a series of VIP events held by Pininfarina in August during the Monterey Car Week, those that have are talking about a sleek and not overly complicated design so typical of Pininfarina, one that’ll only be matched by its impressive performance. At this stage of the game, the Pura Vision might become Pininfarina’s most important product so they have to get it right.

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