Summary
- Sony Pictures has tapped acclaimed director Paul King (Paddington, Wonka) to direct and produce a live-action film based on the global toy sensation Labubu
- The film aims to leverage King’s unique ability to blend high-end visual effects with emotional storytelling, following his massive success with $1.1 billion USD in combined box office for his previous three features
- The project is a collaboration between King, Department M, and Wenxin She
The whimsical world of Labubu, the mischievous, wide-eyed character that has become a global collecting phenomenon, is officially headed to Hollywood. In a major move to capitalize on the “kidult” toy trend, Sony Pictures has signed Paul King — the visionary director behind the critically adored Paddington films and the box office hit Wonka — to lead a live-action feature adaptation.
The project, currently in early development, will be produced by King alongside Department M and Wenxin She. Choosing King is a strategic masterstroke for Sony; the director has a proven midas touch when it comes to transforming quirky, beloved IP into heartfelt cinematic triumphs. His most recent outing, Wonka, grossed a staggering $635 million USD worldwide, while his Paddington series earned nearly $500 million USD and universal critical acclaim for its warmth and visual ingenuity.
Labubu, created by artist Kasing Lung as part of “The Monsters” series for, has transcended its origins as a designer vinyl toy to become a cultural icon, fueled by celebrity endorsements and a massive social media presence. While plot details remain under wraps, the “live-action” designation suggests a hybrid format similar to Paddington, likely placing the pointy-eared creature in a real-world setting. With King at the helm, fans can expect the film to capture the perfect balance of Labubu’s signature “cheeky-but-charming” personality and the high-stakes wonder that has defined King’s career. Stay tuned for more information on the release of the film.
