Summary
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Matthew McConaughey has officially trademarked his signature catchphrase “Alright, alright, alright” along with seven other personal assets to establish legal control over his unique brand identity
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The filing is a strategic defense against the unauthorized use of artificial intelligence, specifically targeting deepfakes and AI voice synthesis that could impersonate the actor for commercial gain
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Originally made famous in the 1993 film Dazed and Confused, the trademarking of this phrase highlights a growing trend among celebrities to protect their vocal cadences and likenesses from digital misuse
In the rapidly evolving landscape of digital rights, Matthew McConaughey is taking a firm stand to protect his vocal identity. The 56-year-old Oscar winner has officially moved to trademark his legendary catchphrase, “Alright, alright, alright,” a trio of words that has defined his public persona since his breakout role in the 1993 cult classic Dazed and Confused.
The filing is a calculated defensive maneuver against the rise of artificial intelligence. As deepfake technology and AI voice synthesis become increasingly sophisticated, celebrities are finding their likenesses and voices co-opted for unauthorized advertisements and digital content. By trademarking the phrase—along with seven other properties tied to his personal brand—McConaughey is building a legal fortress to prevent “AI misuse” and ensure that his signature drawl cannot be replicated for commercial gain without his consent. Variety has reported that the trademark registration pitch has highlighted, “The mark consists of a man saying ‘ALRIGHT ALRIGHT ALRIGHT’, wherein the first syllable of the first two words is at a lower pitch than the second syllable, and the first syllable of the last word is at a higher pitch than the second syllable.”
This move highlights a growing trend among A-list talent to treat their catchphrases and vocal cadences as intellectual property. By securing these rights, the Interstellar star is ensuring that any future use of his iconic slogan remains under his direct control. In a world where digital clones are becoming a reality, McConaughey is making it clear that unauthorized impersonations are simply not “alright.” Over the last few months, McConaughey has secured a total of eight trademarks.
