Summary
- Luka Dončić has launched 77X, a first-of-its-kind direct-to-fan platform created by an athlete
- The creator-led program is designed to combine fandom with interactivity, offering content, merch, collectibles, and events in one
- Look out for an immersive 77X experience to come to Los Angeles for NBA All-Star Weekend next month
Luka Dončić has established himself as one of the most prominent athletes of today. The leader of the Los Angeles Lakers is one of the NBA’s most potent scorers. Now, he’s taking that momentum beyond the court. The Slovenian superstar has launched 77X, a first-of-its-kind direct-to-fan platform created by an athlete.
While Dončić just dropped his latest signature shoe with Jordan Brand, the Jordan Luka 5, and remains a bestseller on the NBA’s top-selling jersey lists, he’s ready to take his connection with his fans to the next level. 77X is designed to combine fandom with interactivity, offering content, merch, collectibles, and events in one streamlined platform. While little has been shared so far, Dončić and his team are said to be bringing an immersive 77X experience to Los Angeles for NBA All-Star Weekend next month. In the meantime, registration for Fan Pass has opened up via the 77X website for those wanting to learn more.
Stay tuned for updates regarding Luka Dončić’s new 77X platform as we continue to monitor its development in the weeks to come.
