Hassan Hajjaj‘s takeover at Sotheby’s Story Café in London later this month is his personal love letter to the new class of Londoners sculpting their city’s creative landscape. The show, titled My London Rockstars, End to Estates, is set to run at the Bond Street outpost from July 13 through August 7, and will take shape as one of the Moroccan-British artist’s signature tea salons.
For the latest chapter of My Rockstars — the artist’s long-running mixed-media series where individuals are captured against pattern-happy backgrounds and outfits, framed by geometric stacks of canned goods — Hajjaj turns his lens towards breakout stars and up-and-comers, such as Slawn and the Motherlan crew, Clint419, Central Cee, Walid Labri, Joy Crookes and more.
“I am so proud to introduce this new creative energy in London, which mirrors the spirit and excitement of my early days in the city,” the artist expressed. The show bleeds beyond the works, bringing Hajjaj’s artistic touch to the entirety of the café with an immersive installation inspired by his own tea rooms mounted in Marrakech, Paris, and Miami.
A dizzying marriage of North African street culture and pop art, low and highbrow aesthetics, Hajjaj has cultivated one of the most extravagant visual signatures in contemporary portraiture. And who better to vet the next league leading London’s creative identity than one of its greatest image-makers?
Sotheby’s Story Café
34-35 New Bond Street,
London, W1A 2AA
