Summary
- Roc Nation reports that Bad Bunny’s Super Bowl LX halftime show generated 4.157 billion global views in 24 hours
- Official Nielsen data recorded 128.2 million viewers, making it the fourth most-watched in tracking history
- The Puerto Rican superstar recently made history by winning Album of the Year at the Grammys for a Spanish-language project
Bad Bunny and his Super Bowl LX halftime show are celebrating a monumental viewership milestone. According to the JAY-Z-led entertainment company Roc Nation, the explosive set generated a staggering 4.157 billion worldwide views within its first 24 hours.
While Roc Nation did not provide the specific components of the 4.157 billion tally, the figure accounts for the US broadcast, international streams, YouTube, and other digital properties. Official Nielsen and Adobe Analytics streaming data recorded 128.2 million viewers for the performance.
This metric alone solidifies the set as the fourth most-watched Super Bowl halftime show in tracking history, trailing only Kendrick Lamar, Michael Jackson, and Usher. Additional reporting from Variety suggests the massive four-billion figure includes total social consumption across fan accounts, influencers, and owned platforms.
.@sanbenito Sets Global Viewership Record for Most-Watched Super Bowl Halftime Show Performance of All-Time #AppleMusicHalftime@NFL @AppleMusic pic.twitter.com/rG8MgvBEav
— Roc Nation (@RocNation) March 2, 2026
