Whether you’re a makeup aficionado or take a more pared-back approach to beauty, I think it’s a fairly safe bet to assume that you’ve heard of Bobbi Brown. The renowned makeup artist launched her eponymous makeup brand back in the early ’90s, starting with a line of wearable lipsticks before releasing the now-cult Bobbi Brown Foundation Stick. Tired of the excessive, editorial-style makeup of the late ’80s and early ’90s, Brown’s motivation was clear from the outset: simple, wearable products that slot effortlessly into your makeup bag and don’t require makeup artistry levels of skill to look good. Since Brown parted ways with her namesake brand a few years back, the industry has been waiting with bated breath to see what she does next, and the time has finally arrived. Enter Jones Road.
Brown compares the products to a “Swiss army knife: easy, cool, multipurpose products that could be used to nail any look.” And this approach is evident in the brand offering: a curated edit of makeup and skincare that doesn’t overwhelm. Catering to all ages, skin tones and skin types, the modern formulations are free from things like sulphates, phthalates and petrolatum at a time when “clean beauty” is beginning to dominate the beauty landscape. So far, so intriguing.
