Fashion
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Over 140 Years On, These Jeans Are Still the Coolest
Although the emergence of youth culture propelled the brand to become popular in the mid 1900s, by the mid ’80s, it was struggling, and sales started to decline. However, Levi’s enlisted the help of advertisers John Hegarty and Barbara Noakes, who created the famous 1985 launderette ad to appeal to the MTV crowd. According to WGSN, the reasoning behind the ’50s-themed advert, in which a man strips off down to his boxers in order to wash his shrink-to-fit 501 jeans, was because the teenage demographic was obsessed with retro Americana. By the end of the ’90s, Levi’s hit a peak with sales at £6.2 billion thanks to its youth-orientated ad campaigns, including this one featuring a then-unknown Brad Pitt. You Deserve to Make Money Even When you are looking for Date...
I’m An Interiors Expert, and These Trends Make a House Look 10 Times Cooler
I am Laura Hunter of @nofeaturewalls and I’ve been documenting the pattern-tastic and heavily floral renovation of my house in Oxfordshire for the past 18 months on Instagram. I describe my style as Jamaican nan cottage-core, which means I like quirky and eclectic homeware placed in a floral wonderland so expect a lot of colour, pattern, wallpaper and Morris and Co. I also write the interiors blog NoFeatureWalls.com which focuses on wallpaper and how they can serve as the perfect backdrop to clothes—move over generic white-wall shots! I am big fan of a pattern clash and I have had enough of the minimalistic trend when it comes to both interiors and fashion. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should b...
From Diana Ross to Jen An: These Are the 24 Best Denim Outfits Ever
Denim lovers, jeans aficionados and people who just really love a great pair of cutoffs, today is your lucky day. We’ve put together a list of really great, iconic in some cases, denim outfits. Before we get started, however, there’s one point that’s worth noting: we’ve mainly stuck to women’s outfits. While there are a plethora of well-dressed men wearing jeans (Marlon Brando, James Dean et al), not enough space is dedicated to the coolest denim outfits as seen on women, and boy, have we found some doozies. Over the past few decades, since jeans became a wardrobe staple for quite literally everyone in the world, there have been some incredible outfits as seen on the A-list. From ’90s Jennifer Aniston in Friends to Diana Ross partyin...
We Called This Non-Skinny Jeans Trend Ages Ago and, Well, We Were Right
If you read Who What Wear on the reg, you’d know that we tend to make a lot of trend predictions. Based on what we saw coming down the runways, infiltrating Instagram, and landing at our favourite retailers, we called out the next big non-skinny jean trend when it was first bubbling up. Well, that was at the start of last year and cut to the present-day where the denim trend in question—high-rise wide-leg jeans–have fully taken over the fashion scene. I’ll just say it: we were right. If you don’t already know what we’re talking about, these full-length jeans are defined by a trouser-like wide leg and a waist-cinching high rise. We know that wide-leg jeans can be intimidating if you’re used to wearing more fitted sty...
After the Longest January in History, Here’s What to Wear in February
After perhaps the longest January on record, we’re all ready for the arrival of February. Ordinarily, February brings with it the excitement and buzz and sometimes bonkers outfits of fashion month. While there are still shows and presentations happening virtually, it’s safe to say we’re in need of inspiration more than ever. Most of us are already looking forward to spring so that we can wear pretty colours, floaty dresses, and chunky sandals that are tempting us in our favourite retailers’ new-in sections. Still, February calls for ensembles that will help keep the lingering chill at bay, and striking a balance between springlike and cosy isn’t always easy—at least, it wouldn’t be without these ensembles at our disposal.&n...
I’ve Found the Best Skincare Products for Women of Colour
According to Jeanniton, WOC are commonly charged with caring for some specific skin conditions. “My approach to skincare for women of colour has two priorities: optimising skin health and keeping hyperpigmentation at bay,” she says. “Physiologically speaking, the skin needs of women of colour are the same as anyone else: UV protection, reduction of oxidative stress, preservation of a healthy skin barrier, and encouragement of cell renewal. But because of heightened sensitivity to inflammation, issues of hyperpigmentation factor prominently into the considerations for this group.” Sounds familiar, right? Hyperpigmentation is likely the first skincare term you ever learned. “It can take a significant amount of time to restore the skin barrier once compromised. G...
The 7 Spring Outfits Making Me Feel Like Myself Again
I would be lying if I said that I’ve hated the stretchy-waisted, head-to-toe-knitted, shearling-slipper-clad beast that my wardrobe has become over the last 10 months—honestly, I’m not sure my tolerance for skinny jeans and high heels will ever be the same again. However, as we enter a new year, faced with the prospect of wearing loungewear for the next 3 months, I have experienced a sort of mourning for my usual fashion-loving, experimental self. It hasn’t helped that I’ve just moved into a new flat, which means slowly unpacking my entire wardrobe and greeting much-loved items of clothing like old friends. Turns out, I had really missed them. Who knew? Obviously my wardrobe’s lack of a...
We Think These Luxury Candle Brands Are Worth Spending a Little Extra On
Unlike some bargain wicks, which, when the burn, smell like someone has sprayed an entire can of orchid Febreze, the scent of expensive candles is more subtle, but no-less potent. Instead of choking the air, it floats on it. I also find that, with the recommended care and maintenance, that expensive candles last significantly longer, too. The premium products used to create the wax are designed to be longer lasting than more affordable blends, and while I have my high-street favourites, I buy them knowing they won’t, um, hold a candle, many of the high-end options I’ve tried. I don’t fully subscribe to the saying “you get what you pay for” but, when it comes to the below, it certainly applies. Keep scrolling to see and shop the best expensive candles from...
Ever Since Investing In These Sneakers, I Have Hardly Worn Anything Else
If I were to describe myself, I’d say I am a creature of habit. I tend to find something I like—be it a breakfast food, skincare staple or sunglass shape—and stick to it. Though there is no greater example of this personality trait than my love of Adidas Stan Smith sneakers. It all started in 2015 when, as if over night, every editor in my office was wearing the white tennis shoe. As if a collective decision was made by the fashion community, suddenly everyone from journalists to designers and models had swapped their sky-high stilettos for this run-of-the-mill, relatively affordable sneaker. (At the time, its only rival seemed to be the equally-popular Gucci fur-lined loafer. Oh, who could forget those?) You Deserve to Make Money Even When you are loo...
If You Look Closely You’ll Spot This One Accessory In So Many Iconic Pictures
A luxury watch is one of the biggest investments you can make when it comes to your wardrobe, and so it’s an item that requires considered research. When it comes to fine jewellery and watches one of the most iconic brands is heritage label Cartier, and if you look closely in any picture of a celebrity, royal or world leader over the past 50 years you’re likely to spot a Cartier watch. Michelle Obama, Muhammad Ali, John F. Kennedy, Madonna, Andy Warhol, the Duchess of Cambridge, Princess Diana and many more have all worn a Cartier watch. The Tank is the style with the most history, as it is over 100 years old and has been worn by all the Hollywood greats from Fred Astaire to Kanye West, however the recently relaunched Panthère is also a modern classic. The first Pant...
H&M and ’90s Jeans Brand Lee Launch a Denim Collection That’s Sustainable and Size-Inclusive
H&M is collaborating with classic American denim brand Lee on a sustainable, size-inclusive collection that’s fit for the entire family. Lee X H&M is the Swedish brand’s first denim range made from 100-percent recycled cotton jeans, and the water, CO2, and energy details of the collection will be available on the brand website. “We just loved working with Lee to push for change,” said H&M designer Jon Loman in a press statement. “A change for more sustainable and circular denim garments. We looked at every detail and challenged each other in a positive way. It’s also amazing to work with Lee’s iconic designs and give them a bit of our flavour, for H&M denim lovers around the world.” Lee X H&M includes oversize, straight, a...
Demi Moore Opened Kim Jones’s Star-Studded, Debut Collection For Fendi Haute Couture
Kim Jones is starting at Fendi with a bang. The recently appointed womenswear creative director, who succeeds the late Karl Lagerfeld, presented his debut collection for Fendi Couture spring/summer 2021 at the Palais Brongniart in Paris — that boasted an all-star model lineup of Demi Moore, Bella Hadid, Naomi Campbell, Christy Turlington, Cara Delevingne, Adwoa Aboah, Lila Moss, and mum Kate Moss. The tight edit of 19 looks included some pieces we’ll be thinking about well after Haute Couture Fashion Week. Bella Hadid wore a stunning, sheer iridescent slate grey gown with Venetian glass hair combs, Lila Moss also modelled a sheer creation covered in pearls, and Demi Moore took to the catwalk in a chic black set. The collection was inspired by the romantic and creative relationship be...
