Fashion
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On the Rise: 13 People to Watch Out for in 2021
Well, 2020 was quite the year wasn’t it? While the news was dominated by the pandeminc that doesn’t mean we kept our eye off the ball on who’s doing exciting stuff right now and in the future. Across the board, whether it’s actors, stylists, models, or influencers, there are some really interesting and fabulous people around right now, who we reckon we’ll be seeing a lot more of in 2021. Before you dive into our selection, it’s probably worth nothing that we chose all of the people featured on the basis that we love their work, they’re stylish and they’re superstars (you just might not realise it yet). You probably already know a couple on this list already and if you don’t, then we’re pleased to be able to introduce you...
I Just Tried the 12 Most Iconic Lipsticks—These Are the Ones Worth the Hype
There are some questions that keep me up until the early hours of the morning. The one that seems to be recurring recently is, wondering how many lipsticks there are in existence. It’s impossible to even think of a realistic number. There are matte lipsticks, creamy lipsticks, satin ones, liquid, sheer. The list goes on. Not to mention that every brand will have up to 50 colours in each of these categories sometimes. That’s a whole lot of lipsticks. So, this leads us to our second question. Where does one even begin with choosing a lipstick? A shortcut to finding your next lipstick is by looking to the most popular ones. These are the best-sellers, the beauty icons and the classics. The ones that if you look at most lipstick-wearers lips and wonder what they’re wear...
These Are the Only 2021 Nail Trends You Need to Know
Low-maintenance, sleek and effortless are the words that come to mind when you see someone with impeccable shiny nails and barely there colour. Luckily, we can all get in on this regardless of nail length. This is what Lebrat-Personnaz recommends for getting the look: “We have seen nail care growing in popularity during lockdown, as consumers have more time to take care of the condition of their nails. The Japanese Manicure, which we offer in our salons in France, consists of multiple steps for a full nail detox. Starting by buffing the nails to increase circulation (nails should develop a beautiful pink hue, almost like a blush) and finishing by applying a treatment to enhance the condition of nails and nail beds – plus enhancing the nails’ natural shine. The end result i...
8 Items Every London Girl Has in Her Winter Wardrobe
Getting dressed during winter might seem difficult when you compare it to the easy cotton-dress–and-sandal styling of summer, but there’s no need to be daunted by it. While your ensembles will require a little more thought (owning to the fact you need to make being warm a priority), it’s incredibly easy to look chic and remain cosy when you have a well-curated capsule to fall back on. That’s where we come in. We looked to London, the British fashion epicentre, to see exactly what the capital’s best-dressed residents are sporting this winter. From the coat that’s usually found in the countryside to the boot trend that makes every outfit look instantly more expensive, keep scrolling to shop the winter fashion trends that have taken London by storm. You Deserve t...
The Affordable Brand Our Editors Get All Their Basics From
If you asked us which high-street store we’d be lost without, you probably wouldn’t think we’d say Uniqlo. Yes, we love a bit of Topshop, Zara and H&M for topping up on our trends, but recently we realised that everyone on the Who What Wear UK team’s wardrobes is built around basics from this affordable brand. When we chatted about it, everyone had a different item they swore by Uniqlo for, from the Extra-Fine Merino Crew-Neck Sweater that’s a personal favourite (I own no fewer than four colourways) to the best fleeces in the business (yes, fleece is back, people). We almost didn’t want to give this one away for fear of our favourites constantly selling out, but we’re nice like that. The secret to shopping Uniqlo like a fashion editor seems to be to size up to get that expensive-...
I Have a Feeling This Is Going to Be the Biggest Beauty Product of 2021
Used by beauty editors, dermatologists and celebrities far and wide, C E Ferulic is the gold standard of vitamin C products. Results are almost instantly noticeable, and it gives skin a healthy radiance that really can’t be beaten. The price tag is enough to make you wince (hard), but the truth is, in my experience, when it comes to vitamin C, you get what you pay for. The only issue I have with it? It’s not perfect for those with oily skin, like myself. While its additional moisturising properties are great for mature or drier skin types, it’s just too heavy for my breakout-prone complexion. So, while I have been reaping the benefits of the vitamin C in C E Ferulic for some time, its oily nature does contribute to congestion. Because of this, for years I have watched on as people wit...
Every Piece You Need to Re-Create Katie Holmes’s Cool Capsule Wardrobe
With no runway shows, film premieres, gallery opening nights, and swanky industry parties to attend, 2020 has all but cancelled out celebrity street style. Like the rest of us, the A-list have scarcely ventured outside their homes, save for a couple of coffee runs, workout sessions, and grocery shops. However, there’s one sartorially-blessed actress who has been serving up effortlessly stylish this year, all while adhering to distancing restrictions and with a mask in tow. Of course, we’re talking about Katie Holmes. We need not remind you of the fashion frenzy that ensued in 2019 after she stepped out wearing a knitted bralet and cardigan combination from cool-girl brand Khaite, which subsequently became cult. Since then, Katie has been very much on our style radar and, ...
The Simple Outfit Fashion Girls Wear on Repeat in Winter
In the world of fashion, colour trends come and go; one minute, the runway will be lauding one specific hue but, the next, influencers will seem to synchronise the wearing of another shade. This is because colour trends are one of the easiest to tag on to as, unless it’s a completely niche tone, you’ll likely find something in your wardrobe to match. However, what if we were to tell you that the latest colour fix fashion girls are wearing is something we guarantee you already own? White has always held a special place in our hearts. Whether it’s in the form of a luxe chunky knit or a pair of sleek trousers, somehow, wearing this shade in any guise makes us feel significantly chicer—so imagine the polishing effects of wearing it top-to-toe. Th...
The 5 Items Our UK and US Editors Have on Their 2021 Wish Lists
Something I’m often asked is, who do editors go to for fashion advice? Naturally, I rely on my friends just like anyone else—they’re more honest than a mirror and have saved me from buying things in a moment of pure sartorial lust that, in hindsight, I know I would have regretted. Then, of course, there are other editors; my colleagues whose tastes I trust implicitly. In fact, at the start of any new season, I’m always keen to learn which pieces have caught their eye—it is, after all, an editor’s job to tell you which buys are the best. So, I decided to do just that—ask Who What Wear’s editors from both sides of the Atlantic which items are on their new season wish lists. As a treat, I’ve shared their suggestions with you below. Essentially a master document featuring every not...
This Sustainable Lipstick Brand Has Some Seriously Wearable Shades
I try a lot of lipsticks and while I’ve got everything I need in the red, plum, nude, matte and creamy departments, I’m lacking in one. I’m not a fan of the use of the marketing term ‘clean beauty’–as there’s yet to be a consistent definition across brands for it. However, I’m a big fan of beauty brands who go beyond the semantics. Brands who are thoughtful about the ingredients they use and most importantly have a transparent and sustainable supply chain. That’s where my lipstick collection is lacking. I’ve been in the market for one that does all of the above but also has an incredible formula, sleek packaging and wearable shades. I’m not gonna lie its been pretty difficult, but thanks to HIGHR, the sustain...
I Asked the Experts—These Will Be 2021’s Defining Interior Trends
There are many things we’re looking to leave behind us in 2020, but our obsession with interiors isn’t one of them. For most of us, our homes have become our places of work as well as our havens of rest. As such, it’s understandable that elevating our spaces has become a priority. Still, that doesn’t mean that your quest to achieve interiors nirvana needs to be over. For now, on the cusp of a new year, fresh interiors trends are starting to emerge. With our interests piqued, we decided to ask those in the know what they think 2021’s big interior trends will be. We consulted with Charmaine White, founder and interior designer at The White House Interiors, Matthew Tranter, founder of architectural and interiors visualisation s...
This £35 & Other Stories Knit Keeps Selling Out
& Other Stories has always had one of the strongest knitwear sections on the high street; from cult-status varsity jumpers to sought-after cable-knit cardigans, whatever woolly moment you’re looking for, you’re sure to find it here. However, one of my favourite toasty finds is its mock neck jumper; a straight-fit knit sweater with what the brand calls a “mock neck”—a high neckline that isn’t bulky and that doesn’t roll over itself. The jumper itself is not oversized, nor is it fitted; it’s simply the perfect cut for layering over dresses and blouses, or for tucking into the front of your jeans or a skirt alike. The off-shoulder seams loan to the overall relaxed feel, making it the ideal throw-on for days in the house as well as a cosy extra lay...
