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If Low-Maintenance Beauty Is Your Thing, Try These Speedy Makeup Tips

In recent years beauty and make-up grew significantly more complicated. Between the beauty YouTuber phenomenon and the transformative powers of contouring, makeup is far from low-maintenance these days. And, let’s face it, we’ve more than enjoyed experimenting. Still, there’s also demand for simpler, easy-to-do make-up for the days when you just don’t want to do that much (if ever). Low-maintenance beauty is my thing—especially this year when my social activity has dramatically reduced. On a day-to-day, I try to do my best off-duty model impression with neat brows, a quick slick of concealer, and blush. The idea isn’t to be perfect but presentable and refreshed.  You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating...

8 Easy Outfits Every Fashion Girl Should Try This Winter

Getting dressed can be a struggle at the best of times. Throw in the fact that it’s dark, cold and gloomy outside, and pulling yourself out of bed in the morning to choose an outfit is likely the last thing you want to do. So imagine how easy things would be if you had a handful of ready-made outfits at your disposal, all of which are weather-appropriate, incredibly chic, simple to assemble, and will work just as well on wintery walks as they will for getting together with your nearest and dearest. Well, imagine no more, for we’ve compiled an edit of influencer-approved ensembles that do all this and then some. Below you’ll find eight basic winter outfits that are anything but boring. In fact, you can likely compile with items that already exist in your wardrobe. They can...

These Big New Trends Are Truly Ageless—And We Have Proof

Here at Who What Wear, we don’t subscribe nor even remotely entertain the notion that younger is better. Sure, we might search for skincare that ensures our complexions look their best but, as far as we see it, ageing is a privilege, something to be celebrated, and does not define you or how you live your life.  Which brings us to our intended topic: Clothes. We’re of the opinion that, regardless of your age, if you like something, and it makes you feel good, then you should wear it. No questions asked. As for not being able to wear specific trends because of your age? That’s a myth. Any worthwhile fashion movement can be tailored to suit anyone; if it can’t, then it’s not a “trend” we’d share with you. Instead, when we conside...

How Intimate Ceremonies Have Changed Wedding Style Forever

I wasn’t the first of my inner circle to get engaged, and while I loved fawning over my friends as they tried on billowing gowns of lace, tulle, and taffeta, I knew the whole “say yes to the dress” thing wasn’t for me. Instead, I opened my laptop, browsed the Net-a-Porter sale, and chose a non-bridal dress. It came, I tried it on in my flat, I liked it, and the rest is history.  In the almost seven years since I tied the knot, several of my closest friends have all opted for the in-boutique experience. We sipped champagne and shed tears when the bride-to-be emerged wearing The One. And although this wasn’t the shopping path I chose for myself, the occasion’s specialness was, and still isn’t, lost on me. And this year, I’ve had to console...

The Boxing Day Sales Are Here—and We’ve Found So Many Amazing Pieces

Oh, the Boxing Day sales. We love them and hate them in equal measure, but we’re here to tell you that offers are starting to creep in and are looking pretty damn good. You’ll have to be quick to get those first wardrobe gems, but don’t worry, we can help tell you which direction to head in. With discounts of up to 70% off select items, it’s the time of the year you can pick up designer pieces at a fraction of the original price tag. Where to start? This is where we step in to help create a clear edit via our gallery detailing the best reductions from the likes of Net-a-Porter, Selfridges, H&M and many more. You’ll find nothing but the best buys here. As always with sales shopping, we recommend you buy items with longevity in mind,...

Skinny Jeans Won’t Retire in 2021—Here Are 7 Outfits Worth Trying

While there are a range of forward denim cuts that enter the spotlight each season (cue wide-leg silhouettes), skinny jeans continue to hold strong as a classic pick. Sure, the silhouette can sometimes be polarising in nature, but skinnies really are more or less a timeless option at this point. So yep, skinny jeans most likely won’t be going anywhere in 2021—regardless of the fresh denim trends that will increase in popularity amongst the fashion crowd next year. On that note, we thought we’d provide you a bit of visual inspiration. Below you’ll uncover a smattering of trendy outfits worth trying if you love skinny jeans or are ready to introduce them into your wardrobe. Here, we’re talking everything from polished looks with blazers to more casual ensembles featuring cosy stapl...

The Dress Trends That Will Rule in 2021

As someone who, prior to 2020, seldom wore anything but dresses, the last year has proved a struggle. I invested in my first pair of non-gym leggings, which I took to wearing like a second skin. Then there are jumpers—I think I now own more wool than a flock of sheep combined. Still, I long for the moment where dresses—the fancier the better—are called for. An idea I seem to share with every designer out there.  It’s always around this time that Who What Wear brings you its annual dress trends round-up; a certified edit of the most noteworthy frock looks for the year ahead. And while occasionwear had no place in our wardrobes in 2020, a host of our favourite brands—both high-end and high street–have concentrated their efforts on creating breathtaking dresses, just in t...

11 Beauty Looks I Am Impatient to Try Next Year

When it came to our beauty priorities this year, skincare reigned supreme. Given the fact that most of 2020 was spent in the comfort of our own homes, any need, want or desire to pay attention to our hair and makeup routines dwindled. Time usually spent on makeup application was instead used for self-care rituals, like kicking back with a face mask, doing an at-home manicure or a quick facial massage. Having said that, while there’s no doubt that spending this time on my skin was very much needed (in hindsight it acted as a nice form of escapism), I’m officially ready to get back into this beauty thing properly. Sure, it’s been great to let my skin breathe and give my hair a bit of a break, but the truth is, I really miss doing my hair and makeup. At the start of the year, not ha...

Holy Moly—Zara’s Christmas Sale is Looking so Good This Year

And if you want more pointers, we have an insider who gave us some valuable tips on how to shop the Zara sale in the UK so expertly that you’ll be guaranteed to get there first (and find the pieces you’ve been eyeing up all season).  Our intel is that you should go for the things that’ll be the most popular first. So opt for the higher-priced goods that will sell out quickly (e.g., cashmere, handbags, shoes and coats). “Other pieces like shirts are likely to still be around for the second markdown,” recommends our insider. Also remember to research trends before buying for the upcoming season so you can see what will last. “Customers will always ask, ‘Will you be getting more stuff like this?’ Honestly, the staff will have no i...

I Live in Scotland, and This Is How My Friends and I Keep Warm in Style

I’m allowed to say this because I’m a proud Scot, but the weather since returning has been dismal at best. So much so that I wasn’t even able to wear any of the breezy, summery dresses I’ve collected over my time in the British capital. And now that winter has arrived, I’ve had to quickly rediscover the art of dressing for the freezing weather that’s likely to stick around until April. Handily, all of my cold-weather dressing hacks have come flooding back to me, all of which you’ll find below. From the cosy staple I wear underneath my coats to the fabric I line my boots with, keep scrolling to see exactly what to wear when it’s freezing, as told by me—a Scottish fashion editor. You Deserve to Make Money Even When you are looking for Dates Onl...

Prediction: These Zara Buys Are Going to Dominate 2021

We’ve still got much of winter to go, and Zara has just made seeing out the next few months feel like a fun sartorial challenge other than a slow crawl to the start of spring. Like many other affordable brands, the 90s is still reigning supreme right now, across just about every product category. Instead of trudging up long-buried, cringe-worthy outfit flashbacks from our youth, Zara’s taken the best of the decade and turned it into a very chic 2021 capsule. The colour palette remains mostly muted, and the silhouettes simple. Still, these pieces are anything but boring. So keep scrolling to see the best Zara buys for 2021, and shop them before they inevitably sell out. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating shou...

7 Affordable Trends That Will Definitely Sell Out Before 2021

Whether you’re looking to buy some of the biggest trends of the moment or want to get an early start wearing the ones we’re predicting will be huge in 2021, I’ve got you covered. I hunted for the best pieces to add to your basket right now—plus, they’re all affordable finds that ring in for under £100. These are popping up all over Instagram and I have a strong suspicion they’ll be selling out in the foreseeable, so you’ll want to act quickly before they do. Ahead, I’m highlighting some of the cool fashion trends I can’t get enough of. Yep, you’ll find everything from chunky loafers and ripped jeans that are trending right now to second-skin tops and and bubblegum pink that will be defining trends for the year ahead. Plus, some cosy finds you’ll want to live in. Here, shop the affordable t...