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The Best Coats, Boots, Bags, and Knits to Buy in the Sales

We’ve talked at length about what makes a solid sale-season purchase and what kind of clever tactics one should implement in the effort to avoid buying wardrobe duds, but if there’s just one super-quick pearl of shopping wisdom I would impart time and again, it’s that if you can purchase quality classics at a lower price, you won’t go wrong. And there’s no other time of the year when quality classics are so abundant and so important to our everyday closets. Where you may feel that a flirty summer dress or piece of swimwear doesn’t have to break the bank, a decent coat, knit, pair of boots, or handbag will last you year after year after year. So you want versions that are sturdy, well made, timeless in design, and simple enough to work...

The Chicest Pyjamas To Wear Around the House This Christmas

This time of year is typically when we see a spike in sales of fancy pyjamas, as many indulge in beautiful PJs for the Christmas period or to give as a gift. Given our lead-up to Christmas this year is spent pre-dominantly on the sofa, rather than bar hopping, it’s unsurprising that for many of us pyjamas have become something of a second skin. If you’re looking to upgrade from your trusty old flannel PJs, there are a number of cool labels creating beautiful sets that are worth spending a little more on.  Case in point: cult Scandi brand Ganni has just dropped an exclusive pyjama collaboration with Browns Fashion, comprising of cosy co-ords that offer the perfect balance of classic fabrics with plenty of cool-girl appeal.&n...

Holly Willoughby Just Wore the Same Dress as K-Mids, and It Looks So Good

Holly Willoughby is known for chronicling her outfits for This Morning on Instagram and we always keep an eye on her updates to gather any style inspiration. Well, with the festive season coming up Holly just stepped out in literally the dreamiest dress from cult brand The Vampire’s Wife, and according to liketoknow.it, it caused a 2,700% increase in searches for the brand. If that’s not enough, she also ticks the eco-credentials box as the dress was rented fashion rental platform Hurr. I guess it shouldn’t be that much of a shock. While there have been plenty of contenders for the top spot, it’s The Vampire’s Wife that remains the choice dress outfitter when it comes to celebs. Seen everywhere from across Instagram to a...

Kate Middleton Just Wore the Trend I’d Happily Ditch My Skinny Jeans For

Kate Middleton and Prince William have been active on Zoom calls with charities throughout the pandemic, but this week they decided to take the show on the road. They embarked on a socially-distanced and masked train tour to support people and programs that have helped with COVID-19 relief efforts. The Duke and Duchess of Cambridge traveled to Scotland and Wales—and yes, they really did take the train. Middleton wore a total of five different outfits during the tour, including some festive holiday-themed looks. But my favorite was when she wore wide-leg trousers with a sleek coat and heels. I’m obsessed with wide-leg pants and would gladly trade my skinny jeans for them because they look so polished without trying hard. Plus, they’re great for...

Burberry Is Donating Leftover Fabrics to Fashion Students Across the Country

Burberry continues its commitment to sustainable practices and young creatives by launching ReBurberry Fabric in partnership with the British Fashion Council (BFC). The initiative plans to donate leftover Burberry fabrics to fashion students across the country who need a bit of extra help after a rough year. ReBurberry Fabric is a part of the BFC’s Positive Fashion and Colleges Council initiative, with help from fashion journalists Charlie Porter and Sarah Mower. Fabric donations will be facilitated by the BFC with plans to be made available to the remainder of the fashion industry — in an effort to inspire other brands and colleges to support future talent in sustainable ways. “One of the BFC’s priorities is to encourage the industry to move towards a circular fashion ec...

The Complete Capsule: Our List of the Best Basics Money Can Buy

Behind every immaculate outfit or fabulous wardrobe, is an arsenal of reliable basics. It’s all well and good having the latest It bag or trend piece, but getting dressed will always be difficult if you don’t have the foundations right too. Once you find the perfect black blazer, pair of jeans or pair of ankle boots, you never need to find another one again. So it’s worth putting in the time to find the best versions of these staples—when you own the perfect jumper or white shirt, there’s no need for mediocre duplicates that won’t ever make you feel as good. This only-go-for-the-very-best approach to shopping not only leads to a tighter wardrobe that is made to last, but also a more polished look overall.  Together, our Who What Wear editors have ove...

I’m Seriously Fussy, But These Are the 15 Best Festive Candles This Year

I’m putting it out there: I’m a candle hoarder. I have drawers full of them. From fresh, airy scents to woody, spicy aromas, I’ve got a plethora of options in my collection—one for every mood. And as a candle obsessive, we’re finally entering my favourite time of the year. With Christmas approaching, I’m gearing up to unwrap all of the most festive scents in my collection and turn my home into a Christmassy grotto. The only problem is that when it comes to Christmas scents, I’m seriously fussy. The idea of filling my room with the sorts of traditional heady, sickly scents associated with Christmas makes me want to run for the hills. I like my festive candles to smell fresh and crisp but with a warming (but not headache-inducing) base that makes me want to snuggle up under a blanket. A...

23 of the Best Candles to Make Your Home Smell Incredible

As the days become shorter and the temperatures drop, we find ourselves looking for new ways to cosify our homes, and nothing can bestow your rooms with a hygge appeal quite like scented candles. Let’s be honest: If there was ever a time for bringing a little extra zen into our households, it’s probably now as we prepare to hunker down in more ways than one. Needless to say, it’s challenging to separate your work and home spaces or switch off your mind when you need to, something that is made all the more difficult with the dark nights. But something simple like lighting your favourite candle can be an easy way to change the vibe of a room and get you to that happy place. We all have our little routines, whether it’s having a daily bubble bath or doing an at-home y...

Katie Holmes Wore the Season’s Trendiest Skinny Jeans

Katie Holmes loves jeans. We know this. She’s photographed almost every day and is almost always wearing jeans, and those jeans are almost always of the classic straight-leg variety. But not this time. Holmes wore a pair of light-wash skinny jeans that were anything but basic, thanks to the somewhat dramatic slit at the hem. Given the popularity of the slit-hem leggings trend this year, we’re not all that surprised that skinny jeans are the next iteration of the trend. It’s been on our radar as we’ve seen more and more slit-him jeans on our shopping travels lately, and Katie Holmes’s endorsement basically solidifies the trend. The true New Yorker that she is, she paired the jeans with a black wool coat and black heeled ankle boots (sorry, you’r...

The Duchess of Cambridge Wore the Most Festive Tartan Face Mask From Designer Emilia Wickstead

The Duchess of Cambridge has certainly pulled out all of her most festive outfits for her and Prince William’s three-day Royal Train tour of the UK, and that includes festive face masks. The tour is set to cover 1,250 miles over three days to thank individuals and communities for their work during the coronavirus pandemic. Whilst the focus is, of course, on the work the couple is doing, we can’t help but obsess over the duchess’s festive outfits. From her favourite winter coats, red-and-green tartan scarves, and one very cosy fair isle jumper, Catherine’s certainly making us feel joyful and ready for the festive season. But it’s not just the duchess’s coats and scarves making us feel merry and bright — her face masks are also giving off Christmas-y vibes...

34 H&M Finds You Would Only Know About If You Scrolled Through Every Page

H&M is a gold mine of affordable and trendy finds, but at what cost? Some of the best items on the site require time and energy filled with too much scrolling and way too many open tabs on your computer. Is it worth it? Most definitely. However, it is my job (literally) to make sure your shopping experiences are as effortless as possible which is why I did all the heavy lifting for you in this particular roundup.  I went through almost every page on H&M to identify the best fashion-editor-approved finds on the site. I located 43 of them so you know there will be at least a handful of items you’ll feel compelled enough to add to your shopping carts. Including current outerwear trends, essential winter basics, and much more, it is my hope that you can sit back and rel...

I Just Looked Through Thousands of Dresses, and These 26 Wowed Me

If there’s one thing I know about Who What Wear readers, it’s that you all love dresses. While we might not have as many opportunities to wear frocks to parties, dinners, pubs, and clubs, especially with the festive season coming up, don’t let that put you off wearing something that you love. In a nutshell, wear that dress that you’ve had your eye on because it’ll make you feel great. To help, I decided to look through literally thousands of dresses online and find the best party dresses I could for Christmas 2020. There are a few rules I often stick to for dressing during the festive period. Firstly, I like to pick something I’ll wear over and over so it doesn’t go to the big festive wardrobe in the sky. Sequins are fine so long as you rememb...