This year all retailers have faced a huge strain and pressure due to the pandemic, and small brands have certainly felt the brunt of the restrictions with cancelled orders, shuttered boutiques and warehouses and endless challenges with manufacturing and delivery. However the silver lining, has been the outpouring of support for these small but mighty brands. Ever since the first lockdown back in March, there has been a huge push across all sectors for consumers to buy local and buy small, using our spending power to support independent, small businesses. This doesn’t just apply to where we buy our bananas and our morning coffee, but is something many of us will be considering when embarking on our Christmas shopping this year. Cathleen Nicol, founder of handbag brand, C.Nicol previo...
Black Friday can be an assault on your email inbox, with every brand you’ve ever purchased from sending alert after alert about offers and promotions. It’s enough to make you want a full-blown digital detox. So, we’re arming you with essential tips to help you find the best clothing and fashion deals and avoid falling into any tempting clothing sale traps. When it comes to shopping for clothes, shoes and accessories during Black Friday, you want to find classic pieces that have been slightly out of reach previously, or hard-working basics that are missing from your wardrobe (such as a new winter coat or ankle boots). Joy Montgomery, Who What Wear UK’s shopping editor, advises to only buy “something that was already on your shopping list before it was on sale....
If you are a Zara-obsessed shopper like myself, you know that the good items always sell out, and that’s a fact. Lovers of the brand are ruthless when it comes to making snap purchases and filling their carts with the latest and greatest, and honestly, if you don’t turn up your urgency when it comes to shopping Zara’s new arrivals, you’re going to be sad. But I didn’t come here to deliver bad news. Instead, I am bringing you the best of Zara’s new arrivals section so all you have to do is scroll down and add your favourites to your cart. Instead of debating over all the cute but overwhelming products that arrive each week, I did all the heavy lifting for you. From shackets to boots, the shopping list ahead is comprised of all the fresh Zara products I, a...
Here we are; on the cusp of a new year, and boy do we plan on making the most of 2021. We’ve already (albeit tentatively) started mentally assembling fancy outfits for backdated weddings, and have even begun predicting the nail colours, new boot styles, and jean types that will be big news over the next few months. But with so much uncertainty still swirling around, there’s one question that lingers at the back of our minds: What will the defining hair trends of 2021 actually be? Admittedly, they don’t have much to live up to. Back in March, when hairdressers across the country were forced to close their doors, no one could foresee the impact it would have on our tresses. Those who couldn’t bear the thought of grown-out roots had little option but to reacquaint them...
Gifts that Give Back/For the Socially Minded Bouvthelabel – 10% goes to Women’s Equality Non-Profits Cibelle Eyewear – For every frame that we sell, we will plant a tree on your behalf. Trees help clean the air we breathe, filter the water we drink, and provide habitat to over 80% of the world’s terrestrial […] The post WGW Small Business Gift Guide appeared first on We Wore What. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by chatting, sharing photos, blogging and help give users back their fair share of Internet revenue.
As a company, we feel so lucky to have teams across the globe, from London to L.A. While we have only managed to meet our fellow US editors in person a handful of times, thanks to social media, we are no strangers to their enviable style credentials and impeccable taste. We’ll happily take any opportunity to glean inspiration and tips from across the pond and implement them in our own wardrobes, and we realised it was high time that we share their wisdom with the world. We asked five members of the fashion team to head to one of our favourite global high-street brands, Zara, and pick the eight pieces that they’re loving right now. Of course, they did not disappoint, and they came up with a lust-worthy list of winter staples, feel-good separates, and elevating hero pieces. The ...
If our statistics are anything to go by, lockdown 2.0 is seeing a surge in sales of puffer coats. We’ll have to wait and see if there will be the same increased demand for jigsaws and Farrow and Ball paint, however judging by the sales referred by Who What Wear over the past few days, everyone is on the hunt for the warmest coat they can find. With walks with one person outside of your household still permitted this lockdown, warm winter outfits have never been so vital. I have been on my own hunt to find the perfect puffer coat over the past week, and after hours of trawling, I settled on the maxi down coat from Arket. If my social life is going to be al fresco in December, I want to be cocooned in as much padding as possible. It comes in black, khaki and camel, and has a cosy hood...
You know how most people manage to map out their memories around major life events (such as a wedding, a birth, meeting their partner, buying a new house etc.)? Well, as a beauty editor whose life revolves around testing and trialling every skincare launch that comes my way, I find it far easier to remember things by using skincare launches as my cues. Take for example last week, when my boyfriend asked me what year we moved out of our last flat. While he was convinced we made our move in late 2017, I know for a fact it must have been late 2018, as I specifically remember a bottle of Drunk Elephant serum sitting on my skincare shelf in the bathroom – and Drunk Elephant wasn’t a thing here in the UK in 2017. And while this skill seems totally useless, it has its benefits – mainly when...
Black Friday can be an assault on your email inbox, with every brand you’ve ever purchased from sending alert after alert about offers and promotions. It’s enough to make you want a full-blown digital detox. So, we’re arming you with essential tips to help you find the best clothing and fashion deals and avoid falling into any tempting clothing sale traps. When it comes to shopping for clothes, shoes and accessories during Black Friday, you want to find classic pieces that have been slightly out of reach previously, or hard-working basics that are missing from your wardrobe (such as a new winter coat or ankle boots). Joy Montgomery, Who What Wear UK’s shopping editor, advises to only buy “something that was already on your shopping list before it was on sale....
Surely all lipsticks are the same right? Well no, unfortunately they’re not. After trying nearly every lipstick around, there’s one that I always come back to. Of course, it’s Charlotte Tilbury. I don’t know if it’s the signature rose gold packaging or the old Hollywood style but I’m into Glamour with a capital G, so therefore I’m very into Charlotte Tilbury lipsticks. It’s not just style over substance though as one Matte Revolution Lipstick is sold every minute. That’s a whole lot of lipstick, and while the instantly recognisable Pillow Talk shade is in the beauty hall of fame, the formula itself is where all the good stuff is. A matte lipstick that’s comfortable to wear without looking chalky and easy to apply with the angula...
Leggings are the one item we can guarantee that you’ll find in any woman’s wardrobe. Which is why we’re dedicated to finding the coolest styles, newest trends, and innovative ways to wear all your favourite pairs. From yoga class to our daily walks and everything in between, leggings are our go-to piece to cosy up in (and still look cool doing it). And while we wish there were endless ways to wear them, the fact is that their body-hugging shape looks best when paired with some length for a necessary balance. The one piece that makes wearing leggings alone totally doable? A long sweater or cardigan. The trick is to look for knits that are longer than the average, hitting about mid-thigh. Luckily, there are plenty of worthy options out there and we’ve sifted through them so that you ca...
Much like everyone in the world, I’d quite like 2020 to be over sooner rather than later, thanks very much. I don’t think I’m generalising when I say that this year hasn’t been the best. So then, you’ll forgive me for looking ahead into the new year and the new season fashion trends to have something to look forward to. On the agenda today is the best new boot trends for 2021. While I’m aware that most of us are set with our footwear for winter right now, there are some genuinely exciting boots trends for the new year. As boots are now a year-round item, they’ll work perfect for spring/summer 2021 with summer dresses but excellent for the colder weather too. Below, there are three key looks I’ve identified from the upcoming collections. While there isn’t anything totally groundbreaking, w...