Fashion
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The “Coatigans” Making Us Want to Cheat on Our Winter Coats This Season
The fashion world loves to make up words, typically for the purpose of describing some new and previously unnamed sartorial hybrid—think shackets, bradigans, and skorts. That’s a motley crew if we ever saw one. Well, we’ve got another one to add to your mental fashion dictionary, and that’s the “coatigan.” Not unlike the shacket, the coatigan sits midway between two much-loved wardrobe staples: the cardigan and the coat. Odd though it may sound, we’ve discovered that it’s actually a pretty smart solution to autumn’s not-quite-hot-not-quite-cold temperatures. We’ve seen our fair share of cardigans masquerading as coats, but this season’s offerings are far superior. Why? Well, it’s all about fabric. Previous ite...
Black-Owned British Fashion and Beauty Brands to Support Now and Forever
Today marks the beginning of Black History Month in the UK. Following the killing of George Floyd and the subsequent Black Lives Matter protests, it’s vital that we celebrate the Black community in the UK. While we’re not here to give you a history lesson (although you can go donate and support The Black Curriculum which addresses the lack of Black British history in the UK Curriculum), we can do what we know: support and celebrate the best Black-owned British fashion and beauty brands. Shop now or bookmark for later. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by chatting, sharing photo...
This Year’s Chicest Beauty Advent Calendars Have Finally Been Revealed
Most beauty advent calendars tend to sell out within hours of their release, so it makes sense that brands are now providing us with information on the covetable beauty buy well in advance of the on-sale date; and that’s precisely what happened this week when our inboxes started to fill with imagery and press releases from some of our favourite brands, each pertaining to their beauty advent calendar offering. With so many to choose from, we decided to make it easier for you to find the perfect beauty advent calendar to treat yourself to by listing them all in one place. Laying everything out, from release dates to product worths, keep scrolling to discover the best beauty advent calendars this year has to offer. You Deserve to Make Money Even When you are looking for Dates Onli...
Meet the Designer Behind Instagram’s Coolest Dress
Long before she was a bona fide designer, Fisayo Longe was an influencer with an affinity for creating her own clothes. “When I would travel, I would go fabric shopping and design clothing to make with the fabric. I noticed that I got a lot of questions on my blog and socials for these pieces,” the designer explained. And so Kai Collective was born. However, the brand is not simply about gorgeous dresses. “I wanted to create a womenswear brand that was more than clothing—a community,” Longe continued. “Women, especially where I come, from are not raised with enough self-assurance and confidence. I am passionate about women discovering and reclaiming our power and importance. I wanted to build a brand that enables that through what I know, fashion an...
These Classic Chanel Bags Will Still Be Everywhere in 10 Years
After several rounds of closet cleanouts recently, I’ve really honed in on what I want in my wardrobe. It boils down to one simple thing: quality over quantity. In my donation pile are trendy items with a short shelf life. The items with a permanent place in my closet? Well-made basics, special pieces from emerging brands, and investment items that I’ll never part ways with. Perhaps the most prized among these investment pieces is a Chanel bag that I bought over a decade ago in Paris that remains one of the best purchases I’ve made to this day. If you’re similarly considering an investment purchase and want to know what is worth putting your money behind, a Chanel bag is an item that holds its value that I guarantee you’ll never want to part ways with. So, which are worth the investment? I...
Sustainable Gift Ideas: 23 Creative and Timeless Fashion Gifts For an Unforgettable Festive Season
With the festive season close by, a thoughtful fashion gift can be a great way to spread some cheer. This time around, we’re choosing modern, creative, and sustainable presents that send a caring message to our loved ones. And for making your gift-hunting easier, we found 23 of the most coveted fashion items for that stylish person in your life. Our eco-fashion gift guide includes beautiful knitwear, cosy loungewear sets, timeless jewellery, statement accessories, and seasonless footwear that will stand the test of time. We’ve kept in mind that sustainable gifts can sometimes be a bit spenny and you might not always want to splurge on Christmas presents, so while we’ve included luxe choices like Brother Vellies pyramid-heel boots and a Marine Serre crescent-moon jumper, t...
The Future of Vegan Leather Is Plant-Based, and It’s Made from Cactus, Pineapples, and Mushrooms
Image Courtesy: Desserto If you like the look of leather but also want a more sustainable and ethical fashion industry, you haven’t really had many options. While real leather obviously doesn’t fit with an ethical lifestyle, many vegetarian and vegan leather alternatives are made from plastic, adding to the already vast amount of waste filling our oceans. But while innovation has been slow, there are more sustainable options being developed around the world and becoming available to consumers. The one thing these new leather alternatives have in common? They’re all being created from plants. Pleather is a portmanteau for “plastic leather”, whereas vegan or vegetarian leather suggests that the fabric is more sustainably and ethically made — but that’s not...
The Up-and-Coming It Brands Net-a-Porter Is Backing This Season
Every year, Net-a-Porter announces the brands that it’s backing for global success that season, and considering that it’s regarded by fashion editors as an authority on fashion’s up-and-comers, this is something we sit up and pay attention to. The Vanguard global mentorship program might be a new initiative, but it’s a brilliant a way to support young designers, and of course, a chance for us to see who is leading the way in design right now. Well, the 2020 results are in, and it’s our favourite lineup to date. This year’s list is made up of three inspiring female designers and, unsurprisingly, Netflix’s Next in Fashion winner Minju Kim is one of them. Last year M...
5 Cosy Jumper Outfits We’re Embracing This October
While every member of the Who What Wear team possesses their own distinctive sense of style, there are a few fashion items that transcend our differing tastes, including jumpers. A definitive cold-weather Brit staple, the humble jumper has been unwavering in its appeal over the decades, variously shrinking down and bulking up as trending silhouettes come and go. The last couple of years have seen a return of the oversize jumper in all its glory. Chunky, comforting, and warm, it never fails to put a smile on our faces on a chilly winter’s morning. There has also been a new-found fondness for the cardigan in all its iterations. From cable-knit fits to ribbed, ‘90s-inspired cropped styles, it’s become our favourite versatile layering piece. There are...
The Olsen Twins Were Way Ahead of the Curve on This Autumn Trend
Regarded as some of the chicest women in the world, the Olsen twins are hardly a pair who follow the crowd. Over their years in the spotlight, Mary-Kate and Ashley Olsen have developed their own unique aesthetic, rarely straying from a pared-back capsule wardrobe filled with perfectly tailored trousers, button-down shirts, lengthy gowns, and floor-skimming maxi coats. As a fellow petite woman, I have, for years, analysed and admired the way the twins dress, managing to balance proportions and throw the traditional “petite-girl rule book” completely out the window. And this autumn in particular, I am feeling very inclined to draw from the Olsens’ guide to style by trying a maxi coat of my very own. While a legitimately floor-skimming coat is not the most p...
I’m a Fashion Editor—Here Are the 8 Autumn Trends I’m Wearing
Speaking of suiting, here’s another version I’m obsessed with. I like to call these “back to basics” suit sets, as spotted in the A/W 20 collections of brands like Bevza, Olivia Theyskens, and Givenchy. While I clearly love the reinvented takes on suiting like the cropped blazers above, there is simply nothing as timeless or classic as a great tailored set. For the new season, wearing these in a fresh way really comes down to the styling. On the runways, we saw jacket sleeves tucked into leather gloves, with turtleneck and sleek boots, blazers with nothing beneath, and sets worn with bra tops layered under them. Here, I took on the bra top version but I’m looking forward to finding fresh ways to wear this blazer set as the season conti...
Missoma’s Jewellery-Filled Advent Calendar Is Back and Even More Luxurious Than Last Year
Missoma pulled out all the stops for its 2020 festive offering. The premier demi-fine jewellery brand teamed up with top-notch design experts to create a jewellery-filled Advent calendar — and Christmas crackers — that’s worthy of being a festive centrepiece all on its own. Missoma’s Advent calendar features 12 pull-out compartments that reveal one of the brand’s bestselling jewellery pieces on each day of your Christmas countdown, including the new mini Baya hoops, the Interstellar Anklet, the Molten Cuff, the new pearl studded huggies, the Gold Twisted Choker, Prism Studs, and more. There will be a limited number of Advent calendars for sale, and if you’re so lucky to get one, you’ll also receive an exclusive pack of Missoma playing cards, a branded key ring...
