Fashion
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The Most Stylish High-Street Buys Fashion Influencers Are Wearing This Month
The team at Who What Wear UK prides itself on uncovering cult items before they’ve even made it off the production line. We’re keen, to say the least, and a great portion of our time is spent documenting and analysing the Instagram posts of the thousands of cool women we follow on Instagram for high-street sightings. In fact, we have WhatsApp groups and Slack channels dedicated to these affordably priced power pieces, and we want to update you on them as soon as possible (aka after we’ve bought our faves). Our skills are so attuned that more often than not, we’ll have an inkling about a certain piece before it has hit the big time. Sometimes, you’ll find a flurry of brand-specific action due to a paid activation or natural desire to wear a parti...
I’m Done With Overhyped Beauty Products and Can Personally Vouch For These 19
As an editor, I feel very lucky that I have the chance to try out so many products on myself. I’ve always been a beauty enthusiast and would spend hours testing out all things skincare and makeup when I was growing up, so it’s no surprise that I landed at Allure earlier in my career. There, I was enamored by the beauty closet that stored buzzy new products and cult favorites for editors to experiment with firsthand. Now, at Who What Wear, I’ve continued to try out products across the beauty space. After slathering on so many hyped-up products, I have to admit that I’m often underwhelmed with a lot of them. There are so many that don’t live up to their claims, so when I find ones that do, in fact, sculpt my cheekbones in a matter of minutes or make my lips look full...
How To Find The Best Bits On H&M, According To An Expert
When it comes to shopping the high-street, there are few people who manage to find expensive-looking pieces quite like Claire Wakeman. The influencer consistently uploads chic outfit photos, which contain pieces that look luxurious but just so happen to come with an affordable price-tag. In fact, we constantly find ourselves watching her feed to see which high-street items she’s managed to get her hands on and as it turns out, Wakeman has a particular talent for finding stylish pieces on H&M. Given her knack for tracking down H&M gems, we decided to ask Claire for her top tips on shopping the brand’s website, as well as a few links to pieces she currently has her eye on. As to be expected, her responses were full on the interesting tidbits onl...
The British Brand Meghan Markle Buys Her Tights From
The range is so good that Meghan ended up turning to the brand in her regal times of need. Sometimes there is no getting around the protocol of a royal requiring the use of tights for modesty, and these have looked far more natural and unnoticeable on her legs than anything else. And many consumers agree, with Heist’s hosiery given incredibly positive reviews, with comments such as “Honestly, these are the best things I have ever owned, I am emotional,” and “I never wore dresses or skirts and now wear almost exclusively dresses and skirts since discovering your amazing tights!” being commonplace. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet...
This Is 2020’s Take on the Body-Con Dress
If you lived through the noughties, there is probably a very specific image which comes to mind anytime anyone utters the word “body-con.” It’s likely the depiction of Paris Hilton or a young Kim Kardashian dressed to the nines in sky-high heels, smokey-eye makeup, and a figure-hugging bandage minidress. As iconic as those styles may be, some 20 years later, the concept of body-con has been reimagined, refreshed, and given an entirely new meaning. As seen on the runways of Jacquemus, Bottega Veneta, Proenza Schouler, and more, 2020’s take on body-con is less about restrictive materials and more about flattering, soft, and comfortable fabrics. “Today’s version of body-con is more elegant,” explains Elizabeth von der Goltz, global buyi...
These Feel-Good Autumn Knits Will Instantly Elevate Any Outfit
Rule number 1 of dressing for the English winter? Never underestimate the outfit-transforming powers of a statement knit. It’s a tenet that is sure to become increasingly relevant as we enter our first autumn with the backdrop of social distancing and jumpers start to become a key source of creativity (especially if Zoom has anything to do with it). While in previous years coats were the hero item of the colder months, it feels as though the limitations on outdoor events and commuting will mean that it’s what lies beneath that gets all the attention. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful peo...
5 Ankle Boots All Our Fashion Friends Are Wearing In 2020
In the Northern Hemisphere, autumn officially starts on the 22nd of September, but we’ve been wearing boots since the end August if we’re being totally honest. And we’ve got many months of boot-wearing ahead of us—I wager six month’s worth of solid stomping time. The biggest of all of the boots is undeniably the ankle boot—it is the easiest style to wear with everything in your wardrobe. Great with jeans, dresses and skirts, it is usually the one item in your wardrobe you can guarantee you’ll get a lot of wear out of during the colder months. Which is why deciding on which one you want to invest in is important. How do you know which boot will have longevity in terms of your own personal style as well as ticking the on-trend box? This is where we come in. As we ...
London Fashion Week Is Streaming Live Next Thursday, Check Out the Official Schedule
London Fashion Week’s September 2020 season is taking a new form this year. What’s usually labelled as the Spring/Summer 2021 womenswear schedule will now be a gender-neutral showcase of both womenswear and menswear designs, which will include digital activations and physical presentations that adhere to government social-distancing guidelines. From Thursday, 17 Sept. (5 p.m. BST) to Tuesday, 22 Sept., londonfashionweek.co.uk will host the digital portion of London Fashion Week. You’ll be able to take a virtual front row seat to view and critique exclusive multimedia content curated by the British Fashion Council. It’s crucial to note that London Fashion Week September 2020 is not only gender-neutral but also a major push from the BFC to embrace a more sustainable f...
Dior’s Kim Jones Succeeds Karl Lagerfeld as Fendi’s Womenswear Artistic Director
Kim Jones is poised to be the next king of fashion. The British designer and current artistic director of Dior Homme has been tapped by the luxury brand’s parent company LVMH as Fendi’s new womenswear artistic director. Jones succeeds Fendi’s previous creative director, the late Karl Lagerfeld, and replaces the house’s interim artistic director, Silvia Venturini Fendi, who will return her focus to accessories and menswear for the brand. Kim Jones has lead Dior’s menswear vision since 2018 and previously directed menswear at Louis Vuitton, which are both owned by LVMH. The Central Saint Martins alumnus will continue developing Dior’s menswear collections, while taking on a second role at Fendi womenswear. Bernard Arnault, chairman and CEO of LVMH, said in...
This Is 2020’s Take On The Bodycon Dress
If you lived through the noughties, there is probably a very specific image in your head which comes to mind anytime anyone utters the word “bodycon.” It’s likely the depiction of Paris Hilton or a young Kim Kardashian dressed to the nines in sky-high heels and smoky-eyed makeup, wearing a figure-hugging bandage mini dress. As iconic as those styles may be, some twenty years later, the concept of bodycon has been reimagined, refreshed and given an entirely new meaning. As seen on the runways of Jacquemus, Bottega Veneta, Proenza Schouler and more, 2020’s take on bodycon is far less about restrictive materials and far more about flattering the figure in soft, comfortable fabrics. “Today’s version of bodycon is more elegant,” explained ...
7 Women Break Down Their Gorgeous Natural-Makeup Looks
Is it just us, or is applying heavy makeup the last thing you want to do at the moment? Not only it time-consuming, but it seems wasteful to use up our makeup reserves when we’re not venturing out as much as we normally would be. But what if you want to look like you’re wearing barely any makeup, but still want the comfort of some key products? We’ve been looking for ways to achieve a put-together makeup look with an effortless feel to it—and that requires just a few standout products. So who better to ask than some of the people who sport gorgeous and glowy natural-makeup looks every single day? We have reached out to some of our favourite beauty influencers to find out which products they use to create their natural-makeup looks. From dewy skin and b...
Paula Sutton on Her Country Style and Becoming a Fashion Influencer In her 50s
Do you buy a lot of vintage clothing or mainly secondhand interiors? ‘I have a few trophy pieces, like a Dior jacket, that I have as a beautiful piece of art almost, and I buy vintage tweed jackets and waistcoats. My autumn winter clothes tend to be more vintage, as I wear mens clothes in winter and a lot of vintage tailoring.’ Where do you shop the most? ‘I have found so many brands from being on Instagram, and I’m finding lots of little niche slow fashion brands, like Cabbages and Roses, Son de Flor and Little Women Atelier. I still have fun shopping, but I know myself very well now so it’s very rare that I will send anything back. I don’t buy lots, and when I buy things, I know exactly what I like. I don’t want to wear a new dress every time I take a photogra...
