Fashion
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These Are Officially the Most Popular Brands of 2020 So Far
Twenty-twenty has been quite the year, hasn’t it? If I asked you to think back when we were all talking about Tiger King and Normal People, I’d wager you’d say that was in 2019, such is the time-defying power this year seems to possess. Did you even realise that it was this year that Parasite won the Best Film Oscar? And that Meghan and Harry left the Royal family too? There’s really an impressive roll call of events that happened pre-pandemic, honestly. So, then, how can I be telling you about the biggest fashion brands of 2020? A good question, as it requires a decent memory and the patience to sift through a lot of online content. But, I can tell you, I’ve done it, I’ve found the most popular brands of the year so far. Thanks to ...
Victoria Beckham Just Managed to Make Hot Pants Look Grown-Up
In fashion terms, Victoria Beckham is on the least shocking end of the spectrum. Her collections are reliably chic, pared-back and she often sticks to more modest silhouettes. If you’re not familiar with her runway looks, think midi-dresses, long skirts, oversize shirts and great tailoring. So then, it was surprising to find the former pop star wearing what can only be described as hot pants. The designer shared a photo of herself and husband David this week, and while she wore a signature oversize button-down shirt with the sleeves rolled up, she completed the outfit with the tiniest of white shorts. But this isn’t the first time she’s worn this look this summer. Way back during lockdown, VB wore a pair of denim short shorts along with a bla...
I Just Tried All The Hair Straighteners Around–These Are The Ones I’d Recommend
I’ve always had a complex relationship, or should I say situationship, with hair straighteners. It was a coming of age ritual when my mum would pass a hot comb that had been heating up on a sweltering gas hob through my 4C natural hair. As I swapped hot combs for relaxers, I longed for the day when I could go to Argos to finally purchase a hair straightener like all the big girls did. When the day arrived, it kickstarted many years of ignoring my hair health and ruining my relaxed hair with the problematic duo of both heat and chemical damage. My hair was desperate for a break, so I gave it an extended holiday by switching to wearing weaves and wigs and chopping all of my hair off, so it could grow back naturally and thankfully it is now thriving. I always prefe...
H&M Just Dropped the Most Expensive-Looking Basics
I’ll admit it, there are a lot of minimalist edits knocking about these days. Whether it’s the high street offering luxe-looking pieces or designer brands whose whole aesthetic is about pared-back simplicity, it’s a trend that’s been inescapable for the past few seasons. Daniel Lee‘s design’s for Bottega Veneta have obviously been a huge influence, as has The Row’s covetable pieces, but let us not underestimate the lasting legacy of Phoebe Philo’s Celine too. Here’s why it’s so popular: it screams understated luxury, even when it might not be. Case in point: H&M’s new minimalist edit. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you ba...
All My Friends Keep Asking Me to Find Vintage Blouses Like Laura Marling’s
I might not be a music buff, but I do consider myself a bit of a vintage fashion fanatic, and something tells me that there might be a few of our readers who are a little (read: a lot) in love with the singer’s chic smock tops, so I wasted no time in delving into the online archive. Luckily for us, these ‘80s, Victorian-inspired blouses are in abundance on resale platforms, such as Etsy and Rokit, right now. After a bit of digging, I managed to find 18 pieces that offer the same throwback cool that Marling so beautifully embodies in her videos. Versatile and easy to style, they’re begging to be worn with high-waisted jeans and tucked into cowboy boots for the full Princess Di vibe. You Deserve to Make Money Even When you are looking for Dates...
These Autumn Knits Are So Good, I Want to Start Wearing Them Now
As we’re spending more time indoors and at home this year, many of us are prioritising comfort and ease when getting dressed, and this will have a significant impact on the trends for autumn winter 2020. Loungewear will continue to be a growing category this year, however fashion buyers that I have spoken to expect that instead of joggers, hoodies and sweatshirts, there will be a demand for more elevated options, with knitted co-ords and layered separates being key sellers. “Leisure wear will continue to be grow, but done in a modern way from brands such as Les Tien,” says Liane Wiggins, Head of Womenswear Buying at MatchesFashion. The knitted dress is set to be a hero buy for autumn, as designers such as Jil Sander and Jacquemus have created beautiful ...
6 Women Break Down Their Gorgeous Natural-Makeup Looks
When summer reaches its peak, the last thing we want to do is spend precious portions of our day applying heavy makeup only for it to melt off our faces when temperatures inevitably rise. It just isn’t a practical use of our time. As such, we’ve been looking for ways to achieve a put-together makeup look with an effortless feel to it—and that requires just a few standout products. So who better to ask than some of the people who sport gorgeous and glowy natural-makeup looks every single day? We have reached out to some of our favourite beauty influencers to find out which products they use to create their natural-makeup looks. From dewy skin and brushed-up brows to flushed cheeks and stained lips, between them, they’ve compiled the ultimate beauty edit. See...
The Most Stylish Dress-and-Boot Pairings To Try This Autumn
As much as I love them and wouldn’t be able to get dressed on the regular without them, I’m getting sick and tired of wearing jeans day in and day out. Which is why I’ve set myself a bit of a style challenge. With autumn on the horizon, I’ve made it my mission to forgo denim for the foreseeable future (until it snows, at the very least), and instead, embrace my favourite look of them all: dresses with ankle boots. So which types of ankle boots go best with which styles of dresses? I turned to a few of my favourite influencers to find the answer. From maxi and mini to lace-up and Western, keep scrolling to discover eleven cool ways to wear ankle boots with dresses. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a...
11 Steps to Finding Your Personal Style and Sticking to It
The term “signature style” is fashion jargon that gets thrown around a lot, but what does it mean? The idea of discovering your own personal style is often too heavily weighted on celebrity style icons. While clicking through hundreds of pictures of the Olsen twins and Alexa Chung has its merits, cultivating a look that will work for years instead of wanting to dress exactly like somebody else will always be the best option. Whether you’re looking for a total style overhaul or to try something a little new, there are some simple steps that can make you like what you see when you open your wardrobe each morning. First, you need to understand what you really, really love, then you can start to identify what makes you feel confident. Scroll for the eleven...
It’s Official: This is the Chicest Colour You Can Wear This Autumn
If there’s one word that summarised 2019’s style aesthetic, it would have to be beige. Instagram went wild for the shade, with feeds filling up with earthy-hued snapshots, meanwhile at fashion week the pavements were strewn with stripped-back ensembles in 50 shades of, you guessed it, beige. Now, I’m going to sound very ‘fashion’ right now, but 2020 has seen a shift in the colour trend stakes, and we’re seeing a new hue come to the fore: this autumn it’s all about pale beige (in the words of The Devil Wears Prada: it’s a tough call, they’re so different). The trick is to apply the same principles as you did to last year’s deeper shades of beige: Going head-to-toe is the way to...
The Lesser-Known High-Street Brands We’re Championing This Year
Although the big-name high-street brands (H&M, Mango, etc.) will always have a special place in my heart, there’s something exciting about coming across a lesser-known label. Of course, there’s nothing wrong with buying into the latest trending item. However, as all true fashion lovers will know, it can be easy to become disillusioned by the identikit ensembles that can come from sticking to the well-trodden path. My solution? Take some time every few months to dig around online and discover some new brands. This will ensure that your wardrobe is kept fresh, diverse and individual and help avoid the awkward outfit-clash moment. To save you time, I’ve scoured the internet and interrogated the Who What Wear team to find our top lesser-known affordable brands a...
I Think This Is Going to Be the Most-Wanted Coat Trend of 2020
To compile our autumn winter 2020 trend report I looked back at hundreds of catwalk images, and it quickly became clear that there is one coat trend that featured in almost every major collection and so is destined to dominate new-in sections this autumn. The likes of Bottega Veneta and Stella McCartney created beautiful trenches and tailored coats in buttery leathers—some real, and some vegan—in caramel, chocolate brown, teal and terracotta shades, as well as a more classic black leather. Leather coats have moved away from the Buffy the Vampire Slayer comparisons, as thanks to beautiful tailoring and rich colour palettes, these are some of the most elegant coats I’ve ever seen. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined...
