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11 Affordable Items That Will Help Elevate Your Favourite Basics

Here at Who What Wear, we are firm believers that good style shouldn’t cost an arm and a leg. If we’re honest, some of the most fashion-savvy people we’ve encountered in our lives have been the most cost-conscious, as having to be more careful with your budget can often result in greater creativity and originality.  Luckily, in the UK, we have a wide range of affordable offerings available to us, and brands are getting smarter about designing pieces that aren’t going to fall out of favour the following season. The likes of Arket and & Other Stories, in particular, have become known for their quality, expensive-looking designs that are indiscernible from their designer counterparts. Add to this the fact that the minimalist aesthetic has ruled over the past 12 mon...

Crochet Is Quickly Becoming Our Favourite Thing to Wear This Summer

Cast your mind back to the beginning of summer and you might remember the pop-culture phenomenon that was Harry Styles’ Watermelon Sugar video. The clip featured Styles amongst a group of revellers on the beach eating fruit while clad in an array of brightly coloured, vintage-printed swim and resort wear.  The video also featured an extensive collection of crochet, much of which was worn by Harry himself. Now, whether or not you like to believe in the power of ‘The Harry Styles Effect’ it seems the popularity of crochet has risen this exponentially this summer following the on-trend video. In fact, according to fashion search engine, Lyst, searches from crochet clothing have risen by 85% since July. While specific searches for crochet dresses and shorts have also seen an ...

The Best Under-£20 Products to Add to Your Next ASOS Shopping Trip

From its covetable selection of dresses for every possible occasion to this season’s trending shoes, ASOS is one of those sites that we always have our eye on for fashion inspiration. But did you know that it’s an amazing place to shop for beauty, too? Stocking some of my holy grail beauty brands and best-selling products from around the world, ASOS is basically a one-stop-shop for all of your fashion and beauty needs. And while it does sell skincare gadgets that celebrities swear by and salon-standard hair tools, today, I’m going to be focusing on the best of ASOS’s affordable beauty offering. From makeup to nail polishes, and hair saviours to cult skincare, keep scrolling for 29 of the best beauty products to add to your next ASOS shop right now—all under £20. Ins...

8 Practical Items I’ve Been Wearing for the Past 5 Months

Since the pandemic began we’ve seen our lives change in so many ways. This goes without saying. One of the more minor but still noteworthy ways in which it’s changed is what we wear on a day-to-day basis. Even though I’ve worked from home for several years now, I’ve seen a shift in my wardrobe over the past few months. Specifically, it’s become less trend-driven and more streamlined and comfort-focused (for the time being, at least). My basics are in constant rotation, and when I do shop these days, more often than not its for something I could feasibly wear out in the world and at home. Sometimes I miss carrying handbags to places besides quick runs to the supermarket, or putting on a new pair of heels, or even wearing 100% cotton jeans, but practicality is p...

Halle Berry Just Re-Created Her Iconic Orange Bikini Look 18 Years Later

Even though it was 18 years ago, it’s hard to forget Halle Berry’s turn as Bond girl Jinx in 2002’s Die Another Day (which happens to be the same year she won her Oscar for Monster’s Ball). And one of the most unforgettable scenes was the one in the orange bikini. You know the one—Berry walked down the beach in a string bikini and holster and everyone lost their minds. If “breaking the internet” was a thing back then, she would’ve.  So why are we bringing this up nearly two decades later? Well, Berry just graced our Instagram feeds with a very similar photo of her walking down the beach in a very similar belted orange bikini. And just like that, we want an orange bikini of our own. If that’s the case for you too, keep scrolling to shop our fa...

This Dress Brand Only Launched During Lockdown and Already Has a Royal Fan

Welcome to our newest editorial initiative, Who What Wear Spotlight, where we’ll be using our editorial platform, social following, and ad inventory to turn the spotlight on small businesses that need our support now more than ever. Each week, we’ll be highlighting a new fashion or beauty company. If you own a small brand and would like to be considered for the program, please apply here. This year has been challenging for the most established of fashion brands, and so small emerging labels have understandably taken a big hit, hence why we established our Spotlight series. The brands that launched during lockdown faced a situation they could have never imagined when planning for their launch, however, Tacita Brown decided to go ahead and open her clothing brand Cro-Che in the m...

Everyone’s Favourite Basic Sandals Have Just Been Given a Fashion Makeover

Similar to “dad” sandals, Birkenstocks and Crocs, flip-flops are one of the previously sidelined summer shoes that have experienced a high-fashion makeover over the last year. Long disregarded by fashion-lovers due to their old school aesthetic or casual appearance, one-by-one these sandal styles have been welcomed in by the world’s most stylish and in turn seen a dramatic rise to social-media fame. While they never had the overtly uncool associations of velcro sandals (oh, how times have changed), for a long time, flip-flops were not considered a shoe worthy of any context other than the beach. That is, until the likes of The Row had their say, creating an oh-so-elegant iteration in luxe leather. Of course, leather sandals are hardly a revelation, however, this 2020 tren...

5 New Trends From the Next-Gen Copenhagen Fashion Week

The first fashion week of a new era has arrived. Last season, Copenhagen Fashion Week officially established itself as a trailblazer of the sustainable fashion movement. That commitment remains this season, but as the first event on the fashion calendar, the organization was also unexpectedly tasked with determining what fashion week looks like in the coronavirus era. After having attended the event three times in the past, I was confident that Copenhagen would be able to meet the moment—and it certainly did.  Denmark has been frequently cited as a country with one of the best responses to COVID-19, so the fashion week team was able to proceed with a mix of in-person, digital, and hybrid events. Many of the physical shows took advantage of the sunny Copenhagen weather this week and were he...

44 Summer Outfits I Have Saved Recently

Since working from home, I’ve fallen into a rut of wearing the same pair of jeans and rotating between a handful of T-shirts and blouses. I’ve therefore accidentally made most of my treasured clothes redundant and have lacked any inspiration to think about new outfits when I’m barely leaving the house. But I’m determined to dive back into my wardrobe and find some joy in getting dressed again.  To start this, I delved through my Saved images on Instagram. I spend more hours than I’d like to admit on this app a week and always save the outfits that I’d like to copy myself. So for those looking for some summer outfit inspiration (that feels realistic for what’s in store for this month), I’m sharing 44 outfits from my saved folders. Whether you&...

This Dress Brand Only Launched In Lockdown and Already Has a Royal Fan

Welcome to our newest editorial initiative, Who What Wear Spotlight, where we’ll be using our editorial platform, social following, and ad inventory to turn the spotlight on small businesses that need our support now more than ever. Each week, we’ll be highlighting a new fashion or beauty company. If you own a small brand and would like to be considered for the program, please apply here. This year has been challenging for the most established of fashion brands, and so small emerging labels have understandably taken a big hit—hence why we established our Spotlight series. The brands that launched during lockdown faced a situation they could have never imagined when planning for their launch, however Tacita Brown decided to go ahead and open her clothing brand Cro-Che in the mid...

Everyone’s Favourite Basic Sandal Has Just Been Given a Fashion Makeover

Not unlike ‘dad’ sandals, Birkenstocks and crocs, flip flops are one of the previously-sidelined summer shoes that have experienced a high fashion makeover over the last year. Long disregarded by fashion-lovers due to their old school aesthetic or casual appearance, one-by-one these sandal styles have been welcomed-in by the world’s most stylish and in turn seen a dramatic rise to social media fame.  While they never had the overtly ‘uncool’ associations of velcro sandal (oh how times have changed), for a long time flip flops were not considered a shoe worthy of any context other than the beach. That is, until the likes of The Row had their say, creating an oh-so elegant iteration in luxe leather. Of course, a leather sandal is hardly a revelation, however thi...

5 Combos That Have Convinced Us Summer Dresses Belong With Boots

They often say opposites attract, and it’s not too uncommon to find that two things that should not go together somehow work. (Anyone who has ever mixed chocolate and popcorn while at the cinema should know what I’m talking about?) Traditionally, I wouldn’t say that summer dresses and boots have made the most sensible union, but recently, I have seen a few outfits that have managed to convince me otherwise. A strappy summer dress and a chunky winter boot may be items of clothing that are on complete opposite ends of the wardrobe spectrum, but I think this juxtaposition is part of the reason they work so well.  From minidresses and knee highs to slip dresses and Chelsea boots, there are a few pairings that seem to make the most sense. Anna Sarlvit exemplified the first per...