I could lie and say that my obsession with sportswear, and it is an obsession, has been ignited due to the pandemic and 2020’s nostalgia-fest, but it’s not. I went to a school in Sheffield where I could wear anything I wanted, and during the late ’90s, Adidas trousers, Kappa jackets and Calvin Klein jumpers were daily wardrobe staples. It didn’t matter the gender—anyone could wear these items—and I loved that because it took the pressure off trying to feel “sassy.” You got immediate cool points for wearing three stripes. But it’s more than that. During that time, Britpop pin-ups Damon Albarn and Liam Gallagher both were regularly spotted wearing Reebok and Adidas T-shirts. AllSaints, the coolest girl group of the ’90s (don’t @ me), wore...
When it comes to luxury fashion Gucci has always been at the top. Alongside the other stalwarts of the fashion industry—Chanel, Dior, Saint Laurent, Louis Vuitton et al—the Italian fashion house has remained popular. Founded in 1921, this 99-year-old brand is arguably the biggest its ever been. True, Tom Ford’s tenure shouldn’t be discounted (he gave the brand real sass during the ’90s), but since Alessandro Michele took over the helm of creative director in 2015, Gucci has completely transformed. Despite only being appointed head honcho half a decade ago, in the past five years, thanks to Michele, the brand has become the most popular, and most profitable, in the Kering family, which also owns Bottega Veneta, Saint Laurent and Balenciaga. There’s no denying the eff...
From pixie crops and blunt bobs to beach waves and long ponytails, there’s plenty of hair inspiration out there right now that has me veering between wanting to chop all my hair off and growing it out long on a daily basis. However, obsessing over the two extremes has meant I’ve been totally overlooking how stylish mid-length hair can look. In fact, the lob (a longer-length bob) might just be the perfect compromise between long and short hair. “The lob is a classic. It works with so many different hair types and face shapes, hence its popularity,” explained Krysia Eddery, expert hairstylist and owner of Aveda concept salon, Perfectly Posh. “The mid-length is really quite forgiving—there aren’t many face shapes that it won’t sit well with.” An...
I am nothing if not a creature of habit. When we were still in the office, I’d get the same Pret sandwich almost every day, alongside the same coffee order I’ve maintained since my late teens. To date, I’ve owned a total of five pairs of Stan Smith sneakers, as each time I wear one out, instead of opting for a new shoe style, I just buy the same design over again. Though the number one trait that epitomises my habitual nature is almost certainly my affinity for plain white T-shirts. To hazard a guess, I’d say a white tee is incorporated into my outfit at least three to four times a week, whether paired with a printed skirt, denim shorts or under a slip dress. Historically, the item may have been considered boring, though I think it is incredibly underrated, particu...
When Emma Watson and Meghan Markle wore a pair of trainers by the conscious French brand Veja, it quickly became one of the most talked-about sneaker brands in the UK. The classic white basket sneaks (made from recycled plastic bottles and wild rubber) feature the distinctive V logo in varying colours on each side. Emma Watson first wore the trainers back in October 2016, but it wasn’t until 2018 when Meghan wore them that the seemingly simple lace-ups started gaining such widespread popularity. Much like other classic trainers (think Converse and Vans), these have rapidly become a staple for when you need a comfortable yet stylish pair of shoes. Plus, these sneakers are so minimalist in design that they work with every type of ensemble—from midi dresses to straight-leg jeans. The Ve...
I’m not usually one for purporting claims that certain products can give you supermodel skin. In fact, with a long history of acne, I actively rally against the marketing spiel that brands offer up in their quest to sell “perfect skin” to the masses. However, when I heard about a product that an actual supermodel swears by for her genuinely glowing skin, I immediately perked up. Plus, it’s got the A-list seal of approval. A quick poll of the Who What Wear editors showed that this cult product has widespread appeal. The supermodel in question is the gorgeous Jourdan Dunn, who—let’s face it—is glowy-skin goals. And the product that she’s been raving about? Pixi Glow Tonic—a glycolic acid with cult status in the beauty industry. In an interview with Into t...
There are hundreds of thousands of influencers in the social ether, but only a handful who we religiously stalk in order to virtually steal the clothes off their backs. Our primary target is Monikh—the London-based styling and shopping guru who seeks out the very coolest buys from every corner of the retail world. From her inspiring tips on re-wearing her well-chosen investment items to hunting down the coolest high-street pieces, her Instagram feed @monikh and website are a veritable hotbed of things you’re going to want to purchase immediately (and will never regret). Each week, Monikh will share her new picks exclusively for you… This week I am in Positano, Italy and so have selected the three items I want you to see this week from my sun lounger. I have been wearing floral slip dresses...
Since face masks are part of our new normal, why not have a little fun with them? We’ve already reported on the prettiest face masks and the best ones to buy based on your personal style, and now Kate Middleton has renewed our interest in finding a cute face mask to coordinate with our outfits. The Duchess of Cambridge visited with members of the volunteer-based organization Baby Basics, which helps disadvantaged families provide for their newborns. Middleton helped to unload supplies and talked to families that use the program while wearing the Amaia Kids Cotton Face Mask in Pepper Liberty (£15). The cute mask features a delicate Liberty of London floral print, perfectly aligning with Middleton’s graceful, charming, and polished-yet-relatable style. Plus, it’s a very Br...
The Duchess of Cambridge is forever influencing us with her fashion choices, and now, that influence includes face masks, too. On Tuesday, Kate was seen wearing a face mask in public for the first time during her visit to Baby Basics UK in Sheffield. For the occasion, she chose to wear a mask from childrenswear designer, Amaia, which was made from Liberty London’s floral “Pepper Tana Lawn” pattern. The London-based brand is clearly a favourite of the Cambridge’s as Charlotte has worn the designer’s clothes for various family occasions. The masks – which are designed in London and made in Spain – are made from double layer, 100 percent cotton, feature a filter pocket, and include five filter refills (you can also purchase of pack of 50 filters from ...
There are significant perks to being a beauty editor. Getting to play with makeup all day is one; being privy to some of the most well-kept industry secrets is another. The most obvious, however, is the fact that we are constantly surrounded by the latest products. Whether it’s the latest serum or mascara, you better believe we’ve tried every last thing that we recommend. And it truly is a wonderful thing. Over the last few months, however, we beauty editors have found ourselves in a bit of a conundrum. You see, part of our job is receiving numerous parcels a day, each containing the latest products so that we can test and review them for ourselves. And while this can be easily managed in an office environment where storage and recycling bins are aplenty, since working from home, the situa...
There’s no betrayal quite like a lipstick that appeared to be the one, and then an activity such as having lunch, sipping from a water bottle or wearing a face mask, shows its true colours. The disappointment of witnessing the remnants of your lipstick decorating your bottle or lunchtime fork is all so very hard to bear. Let’s not even get started on the lipstick that’s now smudged way outside of the confines of your lip line. All this to say, with face masks being a new part of our routine, this is not the economy for wearing lipsticks that smudge. There’s some criteria that’s needed when it comes to the best no-smudge lipsticks. It needs to stay put and not leave a Joker-esque smile on the lining of your new floral print face mask, but it can’t leave...
As far as brands go, few are as iconic as Chanel. The storied French label has been around for over a century and is often regarded as synonymous with all things luxury. Whether it be clothing, handbags, eyewear or accessories, if it has a Chanel logo on it, you can bet it is going to be coveted by the masses. Where footwear is concerned, in recent years, the brand has reimagined quite a few of its most iconic items. From the dual-toned slingback pumps that were seen on the feet of almost every editor between 2016 and 2018 to the instantly recognizable espadrilles, which (in my opinion) are far too fancy for the beach, Chanel is known for producing wish list–worthy footwear. Of course, this summer is no different, as the label has created a selection of shoes that is just as in-demand as ...