There’s no denying that this summer H&M has created some real winners in the fashion department. From the puff sleeve pink dress, that’s been worn by Zeena, Karoline Dall and more, to the sheer wrap top that garnered the attention of Claire Wakeman and Katherine Omerod, the brand can certainly be credited for some of the most buzz-worthy products of the summer thus far. Though, those aren’t the only piece that the fashion set is loving. In fact, several stylish influencers have been seen wearing other lust-worthy, expensive-looking items from the high-street retailer this summer. Ellie from Slip Into Style sported a ruched dress last week that looks far more expensive than its £35 price tag, while Eni Illori has worn the brand’s lilac m...
My wardrobe is approximately 50% colourful printed dresses, and as an editor at Who What Wear, I’m lucky enough to spend a lot of my time indulging this obsession. Out of work, I help my friends to find wedding guest dresses and little-known dress brands and am regularly sending links on WhatsApp as an unofficial personal shopper. As I sit writing this story, I am in a pair of jogging bottoms I have worn for three days and so am well aware of how few of us will be wearing dresses right now. But that doesn’t mean we aren’t looking at them. Within my role as editor, I look at the stories people are reading every day, and the topic that is still the most popular right now is summer dresses. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagine...
Its secret ingredient is Estée Lauder’s ChronoluxCB Technology, which promotes the skin’s natural nightly repair process for healthier, more youthful-looking skin come morning. The foundation of this serum, however, is beauty’s super ingredient, hyaluronic acid. In fact, it’s full of the stuff. So while the ChronoluxCB Technology works on renewal and helps to counteract the signs of ageing, the HA helps to restore moisture and plump, resulting in a smoother, more hydrated and radiant complexion. The proof, as they say, is very much in the pudding when it comes to this stuff. As someone who has very sensitive skin (I just have to look at a bottle of glycolic acid for my face to start burning up), Advanced Night Repair has been my saviour. It doesn’t smell fancy, it doesn’t feel l...
It was only earlier this year that I stumbled across what I now call the ‘holy grail’ of swimwear for small boobs, and that’s the underwired, unpadded bikini. Of course, it all started when I spotted Lucy Williams in a tangerine-coloured two piece from Peony. Considering that underwiring had long been mentally filed away under ‘do not touch with a barge pole’, I couldn’t get over how flattering it looked—it felt like an altogether more chic, natural-shape enhancing and functional option within the bikini world. Yep, I was well and truly influenced. I nabbed the same style in the Net-a-Porter sale and haven’t looked back since. Also, it’s worth noting that many of this summer’s underwired bikini tops come wi...
Rarely a season goes by without the ’70s influencing our wardrobes. Last season we saw the reintroduction of platform shoes. Denim has also felt the impact of the decade’s style with flared jeans making a surprising comeback for the foreseeable future. The other trend that’s returned thanks to the ’70s? Vintage floral prints. To get better acquainted with what this means, all you need to know is that this pattern often falls under the following category: gaudy. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by chatting, sharing photos, blogging and help give users back th...
“Benjamin Buttoning.” Ageing backwards. Stopping time. If there’s one effect or buzzword that elicits the same visceral reaction from beauty editors, skincare experts and customers alike, it’s anything with the term anti-ageing in it. The truth of the matter is this: There’s no miracle cream, gel, serum or treatment that has the power to actually reverse or halt the signs of ageing on the skin. (Sorry, it just doesn’t exist.) That said, there are a small number of products that come pretty close, and we’re about to share an edit of them below. Per a roster of celebrity makeup artists—Emily Cheng, Naoko Scintu and Emma White Turle—we’re uncovering a curated selection of the best anti-ageing moisturisers. The keyword he...
Between a pandemic that has kept us at home and the sweltering heat that always accompanies this time of year, there are fewer and fewer reasons to put on a pair of jeans anymore. If you are looking to keep your denim in rotation right now, though, be my guest (and get your download on a few new denim trends while you’re at it). But something tells me that you’re also itching to discover some summer jean alternatives like I am, so if that’s the case, then this one’s for you. Fashion girls are on the same page here, and I’ve spotted them swapping looser and more forgiving bottoms into their summer outfits, and some rather chic ones at that. Taking the lead are billowy, wide-leg trousers and a...
The team at Who What Wear UK prides itself on uncovering cult items before they’ve even made it off the production line. We’re keen, to say the least, and a great portion of our time is spent documenting and analysing the Instagram posts of the thousands of cool women we follow on Instagram for high-street sightings. In fact, we have WhatsApp groups and Slack channels dedicated to these affordably priced power pieces, and we want to update you on them as soon as possible (aka after we’ve bought our faves). Our skills are so attuned that more often than not, we’ll have an inkling about a certain piece before it has hit the big time. Sometimes, you’ll find a flurry of brand-specific action due to a paid activation or natural desire to wear a parti...
We might only be in the first few weeks of summer, however the weather this week is making me think forward to autumn. I am by no means ready to say goodbye to bare legs, weekend picnics in the park or , but as a fashion editor I’m always looking forward, and I am ready to say hello to some of these new collections. Autumn outfits can require quite a bit of planning. Coat or no coat? How many layers are too many layers? The below outfit ideas will see you cooler days over the next few months, and serve you in September and October also. We find that this time of year is when stock is switching over from linen dresses and sandals to knitwear and trench coats is the perfect moment to take a pause and really think about what is missing from your autumn wardrobe befo...
Over the last few months, with social gathering and celebrations largely postponed, there have been very few reasons to get all dressed up. For many, our favourite dresses have remained unworn, hanging in the back of our closets just waiting for a special occasion. Though here at Who What Wear, we believe you shouldn’t have to wait to wear your favourite clothes, which is why we set out to try trial Who What Wear’s recently-released new collection during a local (socially-distanced) park visit. Featuring vivid summer colours—including pink, orange and red—and several of the season’s buzziest trends such as pleats, gingham and open-back silhouettes, Who What Wear’s latest collection ticks all the boxes for a stylish 2020. As the perfect...
So what are the trends that Topshop is backing this season? From floral dresses and roomy smocks to long-sleeve numbers and sassy silhouettes, there’s something for everyone. We’ve got our eyes on the dresses that are versatile enough to carry right through to autumn, so many of the below styles will look just as good with sandals as they do with knee-high boots. It’s all about that cost per wear. Thankfully, there have been plenty of fashionable individuals who have been spotted in these winning frocks, and so we have more than enough inspiration to keep our wardrobes feeling fresh. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful peo...
Working in the beauty industry definitely has its perks. Not only is it an industry full of amazingly creative and inspirational women and men, but it’s also incredibly fun. Although we might not get to sit and play with lipstick and serums all day, it is a big part of the job. Which brings me to perhaps one of the most obvious perks, free products. And while being sent all of the latest beauty products is without a doubt a blessing, it does come with its issues. The main one being storage. You see, the number of new beauty products that launch every single week is a bit overwhelming, and quite frankly, it’s all too easy to end up having more products than you do space (and face). It wasn’t until I started to have a spring clean of my own collection a couple of we...