Fashion
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H&M Calls This the Most Flattering and Comfortable Swimsuit Ever
For someone like me who’d rather spend money on jeans and shoes than swimsuits, affordable brands like H&M are high on my swimwear list. Just like the rest of its offerings, the store is regularly adding new swimsuits to its inventory, but it can be tricky to choose the right swimsuit sight unseen. H&M is helping out with that. Recently, the brand sent out an email entirely dedicated to one particular swimsuit. The subject line of the email was “The most flattering swimsuit—ever.” Obviously a bold statement, but of course I was convinced to open the email. The swimsuit in question is a new collection of pastel-coloured crinkled-fabric swimsuits, which H&M also called out as being comfortable, and it looks ...
The High-Street Buys the Fashion Crowd Is Loving Right Now
The team at Who What Wear UK prides itself on uncovering cult items before they’ve even made it off the production line. We’re keen, to say the least, and a great portion of our time is spent documenting and analysing the Instagram posts of the thousands of cool women we follow on Instagram for high-street sightings. In fact, we have WhatsApp groups and Slack channels dedicated to these affordably priced power pieces, and we want to update you on them as soon as possible (aka after we’ve bought our faves). Our skills are so attuned that more often than not, we’ll have an inkling about a certain piece before it has hit the big time. Sometimes, you’ll find a flurry of brand-specific action due to a paid activation or natural desire to wear a parti...
The Trousers That Look Smart But Are as Comfy as Leggings
This hybrid isn’t exactly new on the scene, yet it feels like the ideal compromise for our current WFH wardrobes. Most importantly, like classic joggers, it features an elastic waistband—a small yet significant detail that is far more appealing than any high-waisted jeans or restricted button fastening. However, the point of difference is the fabric and the silhouette. Countless brands have delivered stretchy-waist trousers in smart fabrics such as wool-blend, silk, herringbone and crêpe, transforming this loungewear go-to into a polished staple. The chicest styles come with a wide-leg fit that is tailored at the waist and tapers out at the thigh. It offers a beautiful slouch that will complement everything from tank tops and white shirts to chunky sandals and sneakers. In other word...
Everything You Need to Know About Getting Vitamin D While Wearing SPF
Everyone knows that they should be wearing SPF every day, but in all honesty, I kind of get why it’s such a difficult cause to get behind. With the way that it feels on the skin and formulas that seem to aggravate breakouts, being willing to apply SPF every day when you can’t physically see the damage that the sun is causing is quite an accomplishment. With that being said, I do apply it every day (gold star for me), and I will continue to harp on about the importance of doing so, even if my nagging falls on deaf ears. So yes, avoiding daily SPF application, come rain or shine, is logic I can sort of reason with. However, I absolutely draw the line at skipping SPF for a day spent sunbathing. And yes, this is far more common than you might think it is. During the recent heatwave, ...
Summer Outfit Ideas: 8 Looks You’ll Want to Wear as Much as We Do
Sometimes, summer outfits need to be straightforward and simple to assemble, with just a flourish of a key accessory or subtle injection of a new styling move, and sometimes —because the UK’s climate is so unpredictable—the layering and construction will be more demanding. (We’ve supplied the more advanced levels, of course.) So without further ado, let us introduce you to the summer outfit ideas we’re into right now—provided by some standout looks and supported by the shopping pieces you need to see. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by chatting, sharing photos, blogging and help...
10 Ways to Style a Silk Scarf and Instantly Elevate Your Casual Outfits
A silk scarf is your perfect spring and summer accessory. Besides being a favourite on the spring/summer 2020 runways, it’s also one of fashion’s most sustainable styling trends. You can make a scarf out of any fabric you have lying around and use it in countless ways: from saving yourself from a bad hair day to instantly elevating a casual at-home look and even as a makeshift mask for protecting yourself from the coronavirus (COVID-19). On the spring/summer 2020 runways, we’re taking inspiration from the scarfs worn as belts at Tommy Hilfiger, the scarf-print bandeau tops at Bronx & Banco, the massive pussy-bow-tied scarfs at Tory Burch, and the simple french-knot-tied scarfs at Preen by Thornton Bregazzi. We love that a scarf can be styled to look cool, as much as i...
How the Coronavirus Will (and Should) Transform the Way We Shop For the Better
The coronavirus is completely transforming our relationship with fashion and clothing. While we reflect on the ethical footprint of our everyday purchases, our favourite brands are being forced to take sustainability more seriously. The pandemic has shown us how globally connected we all are — for better or worse. If fashion wants to thrive post-lockdown, then companies must connect the stories of those making clothes to the people buying them and how that aligns with the needs of our planet. Fashion’s embrace of sustainability has been slower than expected, but with shoppers becoming more conscious of our consumption, popular brands are responding more quickly to demand. What is lacking is brand transparency. Fashion Revolution Week 2020 marks the seven-year anniversary of the Rana ...
London Fashion Week Goes Digital and Gender-Neutral in a Positive Move For British Fashion
For the first time ever, the British Fashion Council will officially merge London Fashion Week‘s womenswear and menswear shows into a single, gender-neutral showcase. In response to the coronavirus pandemic, LFW will also launch a digital-only platform open to both industry insiders and fashion enthusiasts until June 2021. Who would have thought that COVID-19 would be the catalyst that LFW needed to embrace more sustainable practices. Merging womenswear and menswear schedules means fewer but better quality shows, which translates to much less waste produced during Fashion Weeks. The move to digital will also boost morale for British fashion by making viewing access to new collections more inclusive, leading to more engagement from everyday shoppers. LFW’s gender-neutral show sc...
I Just Managed to Create 5 Summer Outfits All for Under £170 Each
This week, it was reported that the UK has experienced the sunniest spring since records began. And, of course, in typical Brit style, we have managed to simultaneously celebrate by basking in any patch of sun we can find while still complaining about being hot and bothered. For those unfamiliar with the UK’s social behaviours, moaning about the weather is essentially our main way of bonding with each other. Anyway, I digress. As temperatures start to push the mid-twenties, it’s probably time to do a bit of a wardrobe switch-up and pack away our knitwear and boots and bring out the warm weather faves. For many of us, the budget may be an issue right now, so I wanted to...
There Are 518 Dresses on Topshop Right Now—Here Are the 20 We Want to Buy
So what are the trends that Topshop is backing this season? From floral dresses and roomy smocks to long-sleeve numbers and sassy silhouettes, there’s something for everyone. We’ve got our eyes on the dresses that are versatile enough to carry right through to autumn, so many of the below styles will look just as good with sandals as they do with knee-high boots. It’s all about that cost per wear. Thankfully, there have been plenty of fashionable individuals who have been spotted in these winning frocks, and so we have more than enough inspiration to keep our wardrobes feeling fresh. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful peo...
Everyone’s Comparing This Affordable Skincare Brand to The Ordinary
Let’s play a game: Name the most minimal, most buzzworthy and most affordable skincare brand available right now. If you shouted The Ordinary, we commend you. The brand does, indeed, offer up a spectacular lineup of skin heroes, and some of the brand’s main talking points are simplistic, in-demand formulas clocking in at very impressive (i.e., budget-friendly) price points. However, as much as we love The Ordinary, it’s actually not the holy-grail skincare brand we’re referring to. Beauty lovers everywhere, meet The Inkey List—the under-the-radar brand that delivers sleek and minimal product formulas for under £15 each. Yep, you read that right! Founded by former Boots’ branding and product developers Colette Newberry and Mark Cur...
7 Brands I Always Champion as a Black Beauty Writer
As a Black woman, it’s been obvious for a long time that many brands barely consider me—and women like me—in their board rooms, beauty labs and marketing strategies. With global campaigns often only championing and catering to one skin tone, as well as only presenting one version of “beautiful,” I’ve often felt so alienated. And it isn’t just me—this is a feeling that I know many women of colour can relate to. What I’ve always wanted? To be able to walk into any mainstream store and to pick a product off the shelf with the confidence that it has been created to make me look and feel beautiful too. Looking back to my younger years, I would face a real struggle trying to find a foundation that suited my complexion, a lipstick that matched my version of ...
