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Best Wardrobes in Britain: Zeena Shah

As an influencer, do you feel conscious of that and not promoting people wanting to buy more? I tend to not care what people think, and I have that attitude. I see it as my place to be me. If you want to be part of it, join and be part of my family, but I don’t feel like we should be worried about the pressure of everybody overthinking things. I treasure my clothes so much, and as I’m from a textile background I am so particular about the fabric and will really check every detail when I’m shopping, such as the quality of the seams. Because of that, I want to make sure I’m buying and wearing things again and again. Also because I make clothes too, I really appreciate how long it takes to make a garment—one of my dresses took me three days to make. So when you think o...

This Under-the-Radar Brand Does the Best Throw-On Summer Dresses

Welcome to our newest editorial initiative, Who What Wear Spotlight, where we’ll be using our editorial platform, social following, and ad inventory to turn the spotlight on small businesses that need our support now more than ever. Each week, we’ll be highlighting a new fashion or beauty company. If you own a small brand and would like to be considered for the program, please apply here. With travel suspended for the foreseeable future, brands that focus on swimwear and holiday clothing will see an inevitable tumble in demand and have an even harder time ahead of them than all fashion brands. So for this Spotlight, we wanted to focus on a label in this category, and contemporary brand Belize’s throw-on dresses and gingham swimsuits will look just...

20 Items You Should Own by the Time You’re 30

There’s something that happens in your 30s: Whether you want to or not (and whether you’re even aware of it or not), you grow up. Everything about your worldview becomes a bit more mature, and your style evolves along with it. While much of this evolution happens very naturally, for our wardrobe, that might not be the case. And as we get older, our clothes matter more.  You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by chatting, sharing photos, blogging and help give users back their fair share of Internet revenue.

These Are the 12 Pieces I’d Buy From H&M’s New Studio Collection

While many of us might not be able to hit the beach this summer, H&M’s second Studio Collection might just bring a little wanderlust to your life this week. Continuing on from the first drop’s surfer vibes, the latest offering is packed full of summer-ready staples, including maxi dresses, shorts, shirts and kaftans all in vibrant shades that instantly recall a beach at sunset.  Ok, so we might be wearing the bikini to sunbathe in the local park, but rest assured that these are sure to be warm weather heroes for many years to come. At the top of our wishlist is the finely pleated maxi dress, which will look just as good over a bikini with flip flops as it will with city-ready Birkenstocks and a layered white tee. We also have our eye on the shorts-and-sh...

Anti-Racist Actions You Can Take Today

Fashion – Brother Vellies: Handcrafted, sustainable shoes designed in Brooklyn and made by artisans from Nairobi to New York   – Lisou: Incredible prints in luxurious silk is what you’ll get from this British brand– Duro Olowu: Super colourful striped midi dresses, bold suits and jacquard-printed gowns– Fortie: Dramatic stage-looks as seen on the likes of Jorja Smith and Mabel– Bianca Saunders: Selected by the British Fashion Council in 2018 as ‘One To Watch’– TTYA: Stocked on ASOS, this brand is for taller women– The Folklore: Online store delivering Africa and the diaspora’s top contemporary brands– Pyer Moss: Mens and womenswear fashion label concerned with building a narrative ...

5 Princess Diana Outfits I Can’t Wait to Copy at Home

Princess Diana is undoubtedly one of the world’s most talked-about style icons. From her voluminous 1980s wedding dress to the streamlined, minimalist gowns she donned in the early ’90s, almost everything Lady Di ever wore has been analysed and appreciated the world over. Though there is one aspect of Princess Diana’s wardrobe that has typically garnered much less attention: her off-duty outfits.   Between the cycling shorts, oversize sweatshirts, straight-leg jeans and boxy blazers, Princess Diana’s casualwear choices would not look out of place in 2020. In fact, I’d happily wear many of her more casual looks today. The royal’s aesthetic was so timeless it manages to transcend decades, particularly given the fact that bike ...

11 Black British Fashion Brands That Combine Innovative Design With Expert Tailoring

London is one of the world’s creative superpowers, all thanks to the city’s incredibly rich cultural and ethnic diversity. And while London is home to exceptional fashion designers hailing from every inch of the globe, our Black and brown creatives are a major reason British style continues to be relevant, influential, and innovative. You’d be surprised to know how many Black and brown Brits are behind the popularity of major brands like A-Cold-Wall* and Trapstar. Or perhaps you’re familiar with the young millennial designer Grace Wales Bonner, whose eponymous label Wales Bonner was worn by Meghan Markle while showing the world a first glimpse of her and Prince Harry’s son, Archie Mountbatten-Windsor. Currently, London’s young Black designers — like Mowa...

The One Beauty Product I Swear Gives Everyone Glowing Skin

I’ll be honest: There are so many different types of beauty products around these days that it can be genuinely hard to keep up—and that’s coming from someone who used to be a beauty editor. So I can only imagine how confusing the constant stream of apparently miracle products can be to someone who just wants a decent set of skincare and makeup bits to make them feel their best. I’m very much someone who doesn’t like to over complicate their beauty routine and I’m all about skincare before makeup. My theory? If you take care of your skin, then you won’t want to use as much makeup. Which is why the tinted moisturiser has been a constant in my makeup bag. Not only does it give my skin coverage for any blemishes, but it also makes it feel and look moisturised. You Deserve to Make Money Even W...

ASOS Has Created A Sage Maxi to Help You Dress Like Rachel Green This Summer

As far as iconic Friends outfits go, there are few looks like turned heads quite like Rachel‘s sage green maxi dress. After all, the look was the culmination of an entire episode where the storyline revolved around her outfit indecisiveness (and we’ve all been there. Am I right?).   Though the episode was a part of the show’s third season, airing in 1996, there’s something still so relevant about the look today, as this exact shade of sage green has become one of the 2020’s most in-demand summer hues.  You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn r...

The Nail Colours the World’s Most Stylish Women Are Wearing Now

When the weather gets warmer, it’s fun to mix things up with your nail colours. Buh-bye to the dark-red, navy, and black polishes of the moody winter months. You served us well. Hello to the bright and bold colours of spring and summer. It’s your time to shine. That’s not to say you can’t wear dark colours in warmer months and bright colours in colder seasons, but there’s something that just screams summer when you’ve got a bold manicure. There’s just something cheerful and optimistic about bright colours. And don’t we all need it right now? For inspiration, I asked some of the most stylish women we know for their favourite bright colours to wear on their nails. See what they said below, and add these to your wish list. You Deserve ...

I’ve Tried Basically Every Glossier Product—This Is What I Really Think

In fact, Glossier’s Milky Jelly Cleanser is the result of a post on Into the Gloss in which Weiss directly asked readers what their dream face wash would be like. This relationship between customer and brand has been a major disruption to the beauty industry as we know it—and consumers are beginning to expect this level of transparency from brands across the board. It’s one of the main reasons Glossier’s skin-first, makeup-second philosophy was such an instant hit with the Instagram generation. (Remember back in 2014 when was it was a landscape of HD brows and self-tanner?) Plus, there’s no denying that the brand’s aesthetic is millennial goals—who can argue with dewy skin, pale-pink packaging and free stickers with every order? When Glossier finally laun...

The & Other Stories Dresses That Will Make Sofa Dressing So Much Fancier

Luckily, thanks to last year’s penchant for the smock dress, many of us will already have a few comfy dress options in our wardrobes—think throw-on-and-go numbers that you would usually wear on holiday. However, if you’ve found yourself with a spring dress-shaped hole in your wardrobe, we would recommend heading over to & Other Stories, Who What Wear’s high street go-to for directional yet versatile styles. From easy breezy minis to polished prints, we’ve done the hard work for you and found the best spring dresses at Stories right now. Scroll down to see what we found.  You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Be...