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Trust Monikh: The Zara T-Shirt, £100 Sandals and Throw-On Outfit She’s Loving

There are hundreds of thousands of influencers in the social ether, but only a handful who we religiously stalk in order to virtually steal the clothes off their backs. Our primary target is Monikh—the London-based styling and shopping guru who seeks out the very coolest buys from every corner of the retail world. From her inspiring tips on re-wearing her well-chosen investment items to hunting down the coolest high-street pieces, her Instagram feed @monikh and website are a veritable hotbed of things you’re going to want to purchase immediately (and will never regret). Each week, Monikh will share her new picks exclusively for you… You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to me...

8 Warm-Weather Outfit Ideas to Try This Weekend

Weekends are going to look a little different this summer. There are no two ways about it. While once we may have met friends at pubs or cafés en masse, now we’re having to socially distance in parks alongside one other individual. Group brunches have been replaced with quiz-filled Zoom calls, and trips home to visit family or loved ones are now relegated to digital FaceTime experiences.  And while summer 2020, will certainly not have the same feels as years passed, there’s no reason your wardrobe has to reflect this readjusted state of being. In fact, here at Who What Wear, we are advocates for continuing to dress for your own happiness no matter what the circumstances may be. With that said, I’m here to bring you weekend outfit ideas that will feel fresh this s...

The Little-Known Basics Brand Rosie HW Is Turning To

It is a sign of the times that even the most formal dressers among us are living in tracksuits, sweats and gym gear. While I’m sure this was always the case in the confines of people’s homes, now seems to be the first time we are actually seeing images of what everyone wears when off-duty. Rosie-Huntington-Whiteley, who previously only shared campaign imagery or red carpet–worthy looks, has taken to sharing images of herself in her joggers (or “sweats” as they are referred to in the U.S.). You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by chatting, sharing photos, blogging...

Makeup Artists Say These 7 Tightening Face Creams Are Injection-Level Effective

Ask any makeup artist, and they’ll tell you prepping your complexion with high-quality, strategic skincare products before going in with foundation, concealer and powder is just as (and perhaps more) important than the makeup application itself. In order for your makeup to look amazing, the goal is to get your skin looking and feeling its absolute best. We’re not talking perfection; we’re just talking coaxing your skin into living its best and glowiest life courtesy of A+ products. Think about it this way: You wouldn’t show up for a marathon without putting in ample work and training beforehand. And in a way less dramatic sense, the same goes for your skin. Celebrity makeup artist Pati Dubroff (who works with Margot Robbie, Priyanka Chopra J...

From Shorts to Sweaters, These Are the Chic Basics French Girls Are Wearing RN

If there’s one thing that French fashion girls know how to do, it’s champion a chic basic. Whether it’s a simple white-tee-and-jeans combo, a timeless tote or ageless outwear, it’s undoubtedly part of the reason that they’re known for their effortless and age-defying style. As always, we’re ready and willing to glean any new insights into the workings of a Parisian wardrobe, so we did a bit of research to try and identify the recurring themes in the summer outfits of Instagram’s most stylish. You’ll be pleased to hear that they’re all unbelievably easy to incorporate into your own new-season capsule—you may even have a couple of the below items sitting in your wardrobe right now. It’s all about r...

Trust Me—These High-Street Beauty Products Smell as Good as Any Luxury Ones

You might already know Arket as the place to find chic but generally inexpensive basics. The high-street store, launched in 2017 by the H&M group, has cornered the market on offering a minimalist dream with a Scandinavian edge. The pieces are trend-led and therefore manage to stay true to current looks, yet they’ll also tick the box of being classic staples for seasons and years to come. What you might not know is that Arket is also a great place to go for beauty products. It doesn’t have a huge range, but what it does offer, it does well.  You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the proce...

If You Hate Heavy Facial SPFs, These Tinted Formulas Are Worth Knowing About

No, facial SPF is not the one, but we have to wear it. And I have definitely settled on my favourite formulas that I know not to stray from. However, this year there’s a new type of facial SPF on the scene and I am all in. For days like these when applying a full face of makeup seems counterintuitive but I still want to feel like myself, I’ve been opting for tinted SPFs. Before this year, I must admit that the idea of pore-clogging, breakout-inducing tinted SPF would send shivers down my spine, but the new formulas are different. Sitting much closer on the spectrum toward high-protection skincare as opposed to makeup, they keep skin looking and feeling like yours and sometimes even offer up a bit more of a bronzed glow. Like what you read? Keep scrolling for the tinted SPF formulas th...

This Is How Our Favourite Fashion Girls Are Looking After Their Hair at Home

There’s no doubt that the current situation has affected our daily beauty routines in different ways. While some of us are thriving as we take a more laissez-faire approach to our appearance, others are itching to get back to the salon. One thing that unites us all in our recent beauty experiences, however, is having to deal with lockdown hair. From grown-out roots to breakage, it seems we’re all at a loss about what to do with our lengths. Whether you’re indulging in more hair masks than ever or have even turned to an at-home cut, believe us when we say we really feel your pain. Constantly seeking new ways to deal with our misbehaving strands, we reached out to some of the chicest people we know to see what at-home routines they have adopted in a bid to get their hair ...

Small But Mighty: 49 Summer Buys From the Coolest Independent Brands

Sadly, some of these labels are being hit by the current crisis, and as a publication, we’re doing our very best to support the talent we love in any way possible. That’s why we’ve dedicated our end-of-month shopping gallery to these independent brands. Honestly, we were spoilt for choice, and we wish we could include every brand we came across online (although that would turn into a long article), but we managed to whittle it down to 49 summer-ready pieces. Of course, we understand that many of you are tightening the purse strings right now, but we would love for you to show your support by giving your favourite independent brand some airtime on social media, posting a nice comment on its feed, or even just givi...

I Just Found So Much Chic Swimwear on the High Street

First thing’s first: Yes, I do acknowledge the irony of offering up a swimwear edit while many of us are in lockdown and our holiday plans have been put on ice. Well, I don’t know if it’s just me, but I’ve found myself poring over the latest bikini drops, and I’m even adding a couple to my basket. Weird, right? Regardless of whether you have a garden, a balcony, a nearby patch of grass or just a window, I have to admit that there’s something unexpectedly escapist about throwing on a swimsuit, grabbing a cold drink and basking in the sun (remember to wear SPF, kids).  You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back po...

I’m Not Really Shopping, But I’m Tempted by These 9 Practical Summer Items

Like most people at the moment, I am being very cautious with my spending and certainly don’t want within my role as a fashion editor to promote buying anything throwaway or needless (for both financial and sustainable reasons). With every story I write, I’m always looking to feature items that have longevity and will outlive the rapid trend cycle that can make certain items dated after mere months. For summer, there are a few basics in particular that I would like to add to my own wardrobe, as they are timeless but not so plain that they could be considered boring. They are also all practical and things you can wear at home, on a balcony or in the garden and not feel too dressed up when you have nowhere to technically go. Personally, I keep wearing linen shirts, comfortable sh...

One Item 4 Ways—the Instagram Trend Giving Me So Many Outfit Ideas

I’m not sure whether it is because I work in the industry or not, but each time I make a new clothing purchase, I always, always think about price per wear. How many times will I utilise this item, I ask myself? Does it go with the rest of the clothes in my closet? It is versatile enough to be worn all year round? Livia Firth, the founder and director of Eco-Age, began the #30Wear campaign, a concept that encourages people to consider whether they will wear an item at least 30 times before making a purchase. And while wearing an item 30 times might not seem like an arduous task, finding innovative ways to wear the same item can sometimes be somewhat of a challenge. Thankfully, influencers everywhere are proving that there’s absolutely nothing wrong with outfit (or item) repeati...