Fashion
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Great Hairstyles Don’t Age—Here Are 20 Women Over 50 With Perfect Cuts
At Who What Wear, we believe that age is just a number. While there might be a societal rule book for choosing an “age-appropriate” hairstyle as you move from decade to decade, we’re here to tell you that you can wear your hair however you damn want. You might have tried a number of different hairstyles throughout the years, and one of the positives of that is that you know what suits your look, your style and your personality the best. Many stylish women have an iconic hairstyle that they wear throughout their whole lives. Take Anna Wintour and her bob haircut, which she has made her signature. Others like Victoria Beckham have tried every haircut and hairstyle under the sun, from a short haircut to medium and longer styles. And that’s the fun of changing up your h...
6 Style Lessons We Learned From Fashionable Women In Their 40s and Beyond
While Gen-Z is firmly in the throes of Y2K dressing, those of us who remember the low slung jeans and crop tops from the first time around are looking elsewhere for some fashionable inspiration. It is a widely known fact that great style is ageless, and some of the most stylish women in fashion are in their 40s, 50s and 60s, and have spent a lifetime curating their refined looks while still making current trends work for them. There are plenty of valuable lessons to be learned in how to build a timeless wardrobe (get ready to take notes), but also how to stay true to your own personal style, as fashion is all about self expression and what makes you feel good above all else. Having been guilty of buying into a quick fads and whatever is trending on TikTok, I̵...
I Just Popped Into Zara—These 6 Autumn-Ready Trends Stood Out
Our We Try Before You Buy series aims to take the stress out of shopping and eliminate the number of post office visits you make each month to return failed online orders. We test new-season buys and styling ideas so you don’t have to. Here, we’re letting you know what is actually worth investing in. For the latest instalment, I headed to Westfield Stratford for a fashionable Supermarket Sweep at Zara, in which I tried on as many of the new autumn pieces as possible without being late for work. And I wasn’t disappointed, as there are so many new season trends on the rails already. As soon as I walked in I saw spots, everywhere. Polka dot slip dresses, bold two-pieces and the most amazing dotty ankle-tie heels you can imagine. Walking around the store, it’...
Fashion Experts Are Suddenly Back Into Breton Tops—These 21 Outfits Prove It
Breton stripes never go out of fashion. They are far too classic and essential an item to be relegated on a whim, but it’s true that they do go through moments where popularity surges, and they become noticeably more on-trend than a season or moment before. Now is one such time. Everywhere I look, there are Breton stripes, and people are wearing them in such a variety of new ways that it’s the perfect time to gather inspiration. A nautical trend to autumn fashion is like butter to bread—the two are so much more delicious together and are inextricably linked. You will find that a well-chosen striped knit or tee is the kind of clever item, albeit simple, you’ll pull out at this time every year without fail, making it an investmen...
30 Perfect August Buys From H&M, & Other Stories and Arket
Fresh pre-fall and early autumn drops are arriving from both the high street and designers, which means a whole host of new inspo and ideas for how we want to dress for this transitional phase of the year. There are three high-street brands in particular, though, that we on the Who What Wear UK team always turn to first when a new season approaches: Arket, & Other Stories and H&M. And needless to say all of them have seriously impressed us for August. Whether you’re looking for some late summer pieces to wear right now that will take you through to the new season as well. Or you’re looking to get prepared and stock up on key autumn buys before they inevitably sell out further into the season—there’s plenty her...
My Nails Have Never Been So Healthy—And It’s Down To This Product
I’ve previously written about how I grew my nails, and trust me, I’ve tried so many products to get my thin, brittle nails to thrive. I tried supplements, nail strengthening polishes and… eating a lot of cheese. But the one thing that really did help was a product that I had previously overlooked—cuticle oil. In my job as a beauty editor, I continue to learn new hacks every day, if there’s one lesson I’m planning to never forget, it’s that a cuticle or nail oil is really essential for healthy nails and happy cuticles. In fact, every top nail tech I’ve spoken to would tell me that it is the single best thing you can do to keep your nails and cuticles in good condition. So, naturally I listened and decided to put some of the highly...
Rosie HW’s Autumn Capsule Consists of These 8 Easy Basics
If I could trade wardrobes with anyone—and I really do mean anyone—it would be with Rosie Huntington-Whiteley. Before the minimalist aesthetic was as prevalent as it is now, Rosie was paving the way, favouring forever pieces in place of the short-lifespan trends that often prove all too tempting to other stars being courted by big, flashy brands. With a closet built upon the likes of Totême, Bottega Veneta, and The Row, I can scroll three years into her Instagram feed, and not a single thing will feel dated. Proof that she has an eye for a hardworking staple. That’s not to say, however, that Rosie Huntington-Whiteley only ever wears known designers; high-end ones at that. Through Rosie’s Instagram feed, I discovered brands I didn’t previously know of; Marcela London, for one, has become on...
Fashion People in Paris Make Jeans Look Elegant By Wearing These 7 Basics
French women are routinely go-to sources of style inspiration because many in the set have that effortless approach to style. You know, very je ne sais quoi. While fashion people in Paris certainly wear staples instead of jeans (we showcased a few silhouettes here), denim often completes some of those standout looks because of the chic and easy nature. Yes, many of the ensembles in question skew on the more casual end, but jeans can also feel particularly elegant. And yes, Parisians wear specific elevated basics to take these denim outfits to the next level. Keep scrolling to check out the forward basics fashion people in Paris wear to make their jeans look elegant. You’ll notice style references from some of our favourite follows, along with shopping recommendations (jeans incl...
I Turn to This Unexpected Brand for All My Expensive-Looking Basics
Pretty floral dresses might be the brand’s M.O., but after a recent scroll through the new-in section I discovered that’s not the only thing Nobody’s Child can do well. Actually, it was the minimalist, understated wardrobe staples that caught my eye this time, from chic suiting to simple slip skirts and monochrome linen dresses. These are expensive-looking basics at their finest, and the kind of buys I love to bolster my wardrobe with— especially since they can be worn across all seasons, and are often much more timeless than printed or trend-led items. Keep scrolling, then, to see an edit of my favourite minimalist pieces from Nobody’s Child’s current new-in section. Perfect for wearing right now, and all the way into autumn/winter and next year too. You Deserve to Make Money Even W...
3 Major Fashion Trends That Zara, & Other Stories and Mango Are Backing Now
At Who What Wear we strive to be at the forefront of fashion, always bringing you the latest in fashion trends straight from the shows–but one thing that is always abundantly clear is, what is brought to life on the runway doesn’t always translate to real life. While we will all remember Kim Kardashian’s head-to-toe Balenciaga lycra moment and Miu Miu’s belt-meets-skirt for years to come, it doesn’t reflect what we want to wear in our everyday lives. Fortunately, the high-street does a brilliant job of translating some of fashions key moments into wearable trends, but none better than 3 of our affordable favourites–Zara, & Other Stories and Mango. After creating plenty of their own viral moments (take Sienna Miller at Glasto and the cel...
New Trends Alert: 7 That Will Give Your Autumn Outfits a Head Start
For years, I’ve been lying to myself. I’ve always said my favourite time of year in terms of fashion is autumn: the layering, the mixing of materials, the typically rich colour palette. However, I now understand that I look at this time wearing rose-tinted glasses; I hate being cold, and naturally, with autumn comes a temperature dip. I also function better and feel more up to the task of assembling an outfit in the lighter mornings—something autumn also slowly strips away. So, it’s occurred to me that my favourite season to get dressed isn’t autumn; it’s pre-fall. As the term suggests, pre-fall is the identifier of that glorious gap between summer and autumn, where there’s a slight chill in the air, but one that feels exhilarating, a jolt of freshness that not only perks you up but inspir...
33 Autumn Shopping Picks from Mango, H&M and Arket
While the new season has indeed arrived at all three brands, each one has taken a very different approach to autumn/winter 2022. Arket has embraced some brighter hues by way of a Barbiecore pink mini skirt. H&M has taken the minimalist approach with leather separates, tailored trousers, and knitted tops. And finally, Mango seems to be ticking off all of 2022’s biggest trends in one swoop—leopard print, cowboy boots, fringed jackets, glittering slingbacks, the works! So impressed are we by these three stores that we decided to share with you our wish lists. Keep scrolling to see the pieces from H&M, Mango and Arket that can’t be missed… You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins...
