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I Lurk on TikTok Daily—These 7 Summer Trends Are Going Viral

Welcome back to your seasonal TikTok recap, where we scan our For You Page for the coolest things people are wearing on the coolest app. While Instagram can be a bit more curated, TikTok shows what everyone’s wearing immediately. Someone could be on their way to a routine doctor’s appointment, but they’ll first stop to take a casual ‘fit-check video on the side of the street and share it with their followers, whether they have 500 or five million. Sometimes you find people on the app you would never have thought to follow elsewhere, like this chic 50-year-old mum, who I recently tapped to hear all about her essentials. I could go on about my TikTok obsession, but the proof is in the pudding. Below, you’ll find seven trends that have dominated my...

The 13 Dress Brands We’re Name-Dropping This Year

Last month, I did a deep dive into the dress trends that we expect to hit the big time in 2022, with a mix of archival labels and up-and-comers making our shortlist. Well, after the amazing response to the story, we wanted to create an additional article dedicated to the products themselves, celebrating the beautiful design and innovation displayed by some of our favourite dress designers. After all, with summer just around the corner, there’s no better time to brush up on your brand knowledge. We’ve included a few brands that were in our original dress report alongside a handful of newbies that have recently caught our eye. We’ve got all the bases covered, from Döen’s cottagecore-dress styling and Matteau’s minimali...

6 Editor-Approved Airport Outfits That’ll Double Your Chances of an Upgrade

One of the most popular things we cover here at Who What Wear is airport style. Pictures of what Gigi Hadid, Rosie Huntington-Whiteley, Kendall Jenner and more wear to terminals across the world are always just as loved as any fashion week street style pictures. It is, therefore, (unofficially) within our job descriptions to look at endless pictures of airport style, so you can bet we WWW editors have our own long-haul uniforms down. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by chatting, sharing photos, blogging and help give users back their fair share of Internet revenue.

I Got My Hair to Grow 4 Inches in 6 Months—Here’s How I Gamed the System

For the majority of my life, I had hair that went past my waist. My hair became part of my identity—I was known for having extremely long hair, and I loved my hair. I’ve cut it off a couple of times and always let it grow back, but in the summer of 2020, I wanted a major change, so I chopped it into a bob. Since then, I’ve been trying to grow it back, but it just hasn’t been growing as fast as I’d like it to thanks to a few too many “maintenance” haircuts and one extremely damaging round of highlights before I took my hair dark.  After my last haircut in December, I decided to get serious about growing my hair out again. Hair typically grows about six inches a year, or half an inch per month. I am an impatient person, so I tried every hack in the book to get my hair to grow ...

I’m a Shopping Expert—30 New-In Pieces I’d Recommend to Anyone Who’ll Listen

As a Who What Wear UK editor specifically focused on finding the very best shopping buys for you, I spend an awful lot of time scrolling through brands’ new-in sections. And when I’m not combing websites for standout pieces, I’m usually in-store trying them on, which means I get an even better idea of what new things are actually worth buying. I feel the fabrics and get to grips with the fits and detailing, all of which helps me recommend only top-tier products when I write these articles. I come across so many great pieces, but some are just better than others—like, next-level good. And those are usually the pieces that end up on my own wish list (and often in my own wardrobe, too). So I thought I’d create a space here to collate all these truly amazing new-in buys each month and pass on ...

The Capsule Underwear Collection You’ll Find in Every Grown-Up Lingerie Drawer

For many of us, underwear mainly serves as an afterthought when it comes to compiling an outfit. However, as any person who takes fashion as seriously as we do will likely tell you, every great ensemble should start with equally impressive lingerie. Now, that’s not to say that every bra and briefs you wear should be of the fancy variety. Of course, lacy styles have a time and a place (as do practical pieces), but the key is having items at your disposal that you can employ at a moment’s notice to enhance your outfit. We like to call this a lingerie capsule wardrobe.  You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in t...

6 Outfit Trends to Try On Your Summer Holiday This Year

If you’re on the countdown to a summer holiday, you’re no doubt spending hours scrolling for a new pair of shorts or bikini. Holiday shopping can be a departure from your usual wardrobe as this is the time to play with adventurous colours and prints, however as with all new purchases you want to be mindful that these are pieces that you’ll wear for all of your future trips to come. We have identified 6 beach-ready trends that we think will be fabulous for your upcoming holiday and beyond. The general trend we’re seeing this year is a craving for bold, juicy colours—think tangerine, lime and fuchsia. The colours of your sunset cocktails. Individually these are all classic holiday pieces you’ll wear again and again, however the trick is to have fun with the styling and layer up those p...

I Just Tested The New Dyson Airwrap–But Is It Worth £480?

Since launching in 2018, the Dyson AirWrap has sent the beauty world into a spin. Thanks to the likes of TikTok and influencers using the hairstyling tool to create sought after ’90s blowouts, waves and sleek styles, its popularity has sky-rocketed and, as a result, it’s often sold out across multiple retailers. And any new stock that does come in doesn’t stay around for very long, which only adds to its desirability. So what makes the Dyson AirWrap so special? It’s the only hair tool that harnesses what Dyson call ‘the coanda effect’. This means that the hairstyling tool creates a spinning vortex of air, which draws the hair in and around the barrel, which is what is responsible for creating those bouncy curls you’re seeing on your feed....

I Just Tested The New Dyson Airwrap–But Is It Worth £480?

Since launching in 2018, the Dyson AirWrap has sent the beauty world into a spin. Thanks to the likes of TikTok and influencers using the hairstyling tool to create sought after ’90s blowouts, waves and sleek styles, its popularity has sky-rocketed and, as a result, it’s often sold out across multiple retailers. And any new stock that does come in doesn’t stay around for very long, which only adds to its desirability. So what makes the Dyson AirWrap so special? It’s the only hair tool that harnesses what Dyson call ‘the coanda effect’. This means that the hairstyling tool creates a spinning vortex of air, which draws the hair in and around the barrel, which is what is responsible for creating those bouncy curls you’re seeing on your feed....

Karl Kani To Release Throwback Leather Patch Jackets In Tribute To Brooklyn

HipHopWired Featured Video Source: KARL KANI / Karl Kani One of Hip-Hop’s fashion pioneers is curating a love letter to his hometown. Karl Kani is bringing back his signature leather patch jacket as a tribute to Brooklyn. Source: KARL KANI / Karl Kani As per Hype Beast the legendary designer is taking it back to his roots. This week the New York City based label announced it is rereleasing one of their staple items from it’s iconic run in the 1990’s. The Leather Patch Jacket is back and in a bold way. As one of his most sought after pieces throughout this outerwear item became synonymous with Hip-Hop fashion when it was originally released. The piece features Kani patches, including the “KKJ23” and “KANI VARSITY”, throughout the sleeves, chest and back. It also stays true to the ...

We’re Swapping Our Jeans For These Comfortable Trousers

Whoever said style and comfort don’t mix hasn’t yet found elasticated trousers. If you’re someone who prefers trousers over skirts then trust us this style is about to become your new go-to. Whether in the office or running errands, ease is key when it comes to summer styling—and the elasticated trousers are super simple to style, but still manage to look put together. Our favourite brands have embraced this design detail in styles that work for all occasions. Linen trousers will see you through hot balmy days, especially in neutral tones that easily mix and match. A tailored pair is my work staple for an elevated look that I can comfortably sit in all day long. Style with a shirt and mules for a smarter look, or pair with ...

I Wore This COS Dress on My First Day and Got So Many Compliments

The real test came from wearing it for the first time to the office in my first week as shopping editor at Who What Wear, where it proved an across-the-board hit with all of our editors—petite, tall, bright-colour skeptics and all, which is a testament to its broad appeal. And although we haven’t seen it everywhere just yet, I have a feeling I may be letting one of the best-kept secrets out of the bag in sharing this number because once COS pieces sell out, we’re on tenterhooks waiting for them to come back in.   You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by chatting, sharing photos, b...