After 15 years in fashion I have lived through many a pair of It jeans. Some I’ve invested in, some I’ve swerved, but while trends come and go, all of the biggest hitting denim buys have always had the same thing in common: they’re really easy to wear. That might sound obvious considering we’re talking about the world’s most relied-upon go-to item, but there have been some pretty wacky and wild jeans created over the past few decades and the more extreme they are the more dated they look. Many of the past’s It jeans could still stand up as solid choices today. Current/Elliot’s original baggy boyfriend jeans are in my wardrobe and remain useful; J Brand’s Lovestory flares are still some of the best out there for that silhou...
The popularity of a trouser suit is no surprise given that it’s basically an outfit all-in-one. It serves the same throw-on function as a dress when you want an easy, chic option you don’t have to think about. And let’s not underestimate the added confidence boost a two-piece provides. Whether you’re heading to the office, a wedding, date night or even a relaxed weekend brunch, suits are great for all occasions, and since they’re so versatile, they can be styled accordingly with a simple change of layers and accessories. Simplicity will always win, though, and a white shirt, silk cami, ribbed vest or simple T-shirt is all you need to make a suit work, especially in the warmer months. You Deserve to Make Money Even When ...
Something very exciting has been happening at Who What Wear HQ: we’ve been designing a sustainable summer capsule collection in collaboration with our very own community of readers and fashion super-fans. There’s still time to influence decisions and get access to the collection before everyone else—join our Facebook or Slack groups, and keep reading to discover more. Over the years we’ve noticed a gap in the market for sensibly-priced, cleverly-designed pieces that manage to bridge the gap between being trend-led and yet classic enough to rely upon and pull out of your wardrobe time and again—the kinds of pieces that never fail you. From direct audience feedback we know all too well how frustrating shopping for these tick-all-the-boxes items can be, e...
If ever there was a swimwear season for travel restrictions to be reduced and our suitcases to reflect the excitement, it is this year—2022’s swimwear trends are ready to go. I am a self-confessed swimwear obsessive and after over a decade as a buying director for my own swimwear business, I’m always on the lookout for the next big designers and trends. I’m always asked why I love swimwear so much, and to be honest it just kind of happened. I have so many beautiful memories of dreamy summers spent on the beach with my family in Puglia growing up so for me swimwear is synonymous with being happy and having fun—I always felt my most confident in the sun and that was mostly down to the swimwear I picked up on shopping trips with my mother. Then there’s the fact a bi...
There are boatloads of fun nail trends happening in the beauty world right now: mismatched shades on every finger, primary colours, neons. But what if your goal isn’t necessarily to look trendy or “fun,” but to look, dare we say, expensive? Playful nails aren’t always the move, especially if you’re going to a job interview or black-tie affair or if you’re simply trying to dress more sophisticated. What’s cool about nail polish is that it’s a really simple, affordable way to elevate your outfit—and just as effective at making you look more polished as a new cult bag, velvet hair band or any other elegant accessory. Whenever I want to look more adult (“richer,” if you will), I’ve come to rely on the following nine shades....
The popularity of a trouser suit is no surprise given that it’s basically an outfit all-in-one. It serves the same ‘throw on’ purpose as a dress when you want an easy, chic option you don’t have to think about. And let’s not underestimate the added confidence-boost a two-piece provides. Whether you’re heading to the office, a wedding, date night or even a relaxed weekend brunch, suits are now acceptable attire for all occasions— and since they’re so versatile they can easily be styled accordingly with a simple change of layers and accessories. Simplicity will always win though, and a crisp white shirt, silk cami, ribbed vest or simple T-shirt is all you need to make a suit work, especially in the warmer months. You Deserve to Make Mo...
In my homeland, Ghana, an abundance of palm grows far and wide across the continent, which subsequently makes raffia one of the humble cornerstones of the bustling economy. It carries the load of labourers with ample provisions and is also used to tote everyday essentials. Although the millennia aged woven technique has gained popularity of late, the ancient material carries the pride and integrity of cultures and much like those life stories, it’s made to be lived in. Made covetable by style icon Jane Birkin (who wore hard shell wicker with effortless allure in the 60s/70s), it’s evident that basket bags are an accessory that can truly withstand the test of time. There’s nothing that conjures the feeling of summer quite like swapping a leather tote for a jute, bamboo, or palm weft bag at ...
Euphoria—the costumes, the cast, the makeup, the wild lifestyles—felt omnipresent throughout the shows. The throngs of young fans hopeful of getting a peek of Jacob Elordie or Sydney Sweeney walking into a fashion show seemed to be larger than ever. But there’s no denying the big pink attention-seeking elephant in the room—TikTok and youth-driven pop culture is the dominant force for autumn/winter’s look. The perception of TikTok is that it’s the place where “extra af” has found its natural home and that no Y2K stone will be left unturned. To a point that is true, but I would argue that the platform offers much more across personal style, subcultures and age groups, and I think that it’s actually this diversity and freedom o...
When it comes to event dressing, we find it’s all too easy to focus so much on finding the perfect dress or outfit that your shoe choices can get left to a last-minute panic. It pays to get ahead when it comes to shoe shopping, as not only does that give you time to wear in your new heels, saving you from blisters, but also the right pair of shoes can really make an outfit. After years of flats and trainers taking precedence, the high heel is back with a bang. This year, it’s all about “wow” sandals, from stacked, super-high platforms to rainbow-hued options. There is one place that has all of our favourite shoe trends covered this summer: Russell and Bromley. Russell and Bromley is loved for its beautiful winter boots and timeless loafers, but it...
It just works for so many occasions at the moment. The jeans don’t give you the same tights-or-no-tights dilemma as a midi dress does, and the sandals say “I’m ready for spring.” But the best part is that you can mix it up within the jeans and sandals categories and create so many different looks with this simple combo. Then, just add a top that works for whatever you’re doing that day. Whether you opt for baggy jeans, platform sandals and a tank top or straight-leg jeans, leather slides and a pretty top, you probably already own the pieces you need to make a great jeans-and-sandal outfit. Sometimes the hardest part of getting dressed is finding inspiration for outfit combinations, even with an easy pairing like jeans and sandals. And since I’ve been leaning ...
Pretty, throw-on styles are H&M’s MO, and that just so happens to be my favourite kind of dress too. (Who has time for anything complicated or uncomfortable these days?) So, of course, these six dresses are easy to wear but also incredibly versatile. I tried them all with flat, chunky sandals and my white heeled sandals that I often wear to weddings, and they all worked both dressed-up and -down. And most would fit right in poolside or on a beach but also for city heatwaves. The only thing to note about good H&M dresses is they tend to sell out pretty quickly, so I can’t guarantee that my six top choices below will be around for long. Just in case, I’ve also added a thorough shopping edit below with more of the best styles I’ve spotted in its new-in section lately. Highlights...
Ok, they’re not the daintiest sandals in the world, but if any sandal trend has proven its worth lately it’s chunkier, so-called “ugly” ones. From flatform flip flops to Birkenstocks— it’s clear fashion has a penchant for practical footwear that’s set to last. Controversial they may be, but there’s no doubt the fisherman style provides the perfect antidote to pretty dresses and relaxed summer tailoring. Keep scrolling and you can shop this in-demand style in the black and white colour ways while they’re still in stock (last year they both sold out before summer even arrived, you’ve been warned), as well as some more of the best fisherman sandals on the market right now. I’ve also added in some examples of how influencers have been styling theirs with everything from classic...