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Out of Everything in This Just In Section, These are the 5 Trends I’m Backing

As a fashion editor, one of my absolute favourite things to do at the weekend (aside from brunch, of course), is to peruse the ‘Just In’ section at MATCHESFASHION. While I always drop in to see the new designer and everything that’s coming soon, it’s the Just In This Month edit that always seems to have everything I’ve been lusting over at the time. And when I dropped in for my monthly, okay weekly, visit I basically discovered everything I tend to shop for at this this time of year. I’m always on the look out for neutral pieces I can style with ease, and ecru denim, linen co-ords and trench coats have caught my eye. On the opposite end of the spectrum, though, I’m in the market for ‘wow’ dresses in all colours of the rainbow. And the likes of Stella McCartney, Bernadette Zimmermann have a...

It’s a Fact: These Best-Selling Nail Colours Look Better on Your Toes

We like to think pedicure season is year around, which means it’s never a bad time to plan your polish MO. (If you’re a hot-pink person, these 20 shades have us feeling a certain type of way right now—just throwing that out there.) Electric shades of neon or pastel hues like mint have been the pedicure prescription of choice, but this year, we’re throwing some new colors into the mix just in time for your next salon appointment. Yes, scarlet reds and go-with-everything nudes will always be on the polish menu for our toes, but we’d also like to introduce more unexpected nail colours like dusty olive, denim blue, and antiqued shades of peach and pink for your consideration. Ahead, we’re highlighting the 12 best pedicure colors ...

We Already Know the It Hairstyle That Will Define 2022

Recently, I noticed a hairstyle taking over among celebs and fashion insiders: the middle-part bun. Once I started seeing it, I couldn’t unsee it and realized just how ubiquitous it was. Looking for a new way to wear my hair, I was interested in testing it out myself and picked up some tips when I stumbled upon a viral TikTok about the exact products celebrity hairstylist Irinel de León uses to pull off the look when working with Hailey Bieber and Kendall Jenner. In the video, I learned that de León parts the hair in the middle and ties it into a ponytail in the center of the head before securing the hair into a twisted bun. She then applies a wax stick to combat flyaways and achieve a slicked-back look and uses a boar-bristle brush to smooth the hair. While ...

My Mum is 71 and Loves Zara—Here Are 6 Trends We’re Both Wearing RN

If there’s one person that loves Zara more than I do it’s my mother. If she’s not excitedly browsing their website, she’s perusing the racks IRL, or texting me photos of items she’s seen on Instagram, proclaiming, “you need to include this in a story!” At 71 she remains an ardent Zara devotee—and the Spanish brand with its grand variety of styles and trends no doubt fuels her love of fashion. And it’s safe to say the apple didn’t fall far from the tree! While my mum and I have slightly different style aesthetics—I tend to favour neutral, fashion-forward basics and she leans into colours, prints, and embellishments—we do see eye to eye on certain styles (as you’ll see below). So with a desire to add some new season pieces to both our wardrobes we took a little shopping ...

Trust Us–These Summer 2022 Hair Trends Will Be All Over Your IG Feed

You might be wondering what the summer 2022 hair trends might be, but hairstylists and hair colourists alike have sensed a shift in how we feel about hair. “For summer 2022, I think we are going to see a real mix of styles, with people thinking less about trends and more about what they feel is right for them and in turn, making style choices that suit their personality,” says hairdresser Max Andrea at Claxton Hair, Crawshawbooth. This summer, it’s all about embracing a look that feels right for your style, personality and look. Read on below to see what the top hairstylists and hair colourists’ summer 2022 hair trend predictions. And don’t worry, there’s plenty of hair looks to bring to your next salon appointment. You Deserve to Make Money Even When yo...

Every Time I Wear One of These 15 Fragrances, Somebody Copies Me

I know what you must be thinking: Isn’t it your job as a beauty editor to share perfume insights and recommendations? And yes, it is, but there’s something a whole lot easier about sharing such things with people that I probably won’t bump into on the street and simultaneously discover we’re wearing the same perfume.  This complex that I have with fragrance is a real nuisance, especially considering that my favourite group of perfumes tends to be the one that people copy the most. There’s something about the subtle and comforting nature of musk fragrances that draws people in like magnets. So much so, in fact, that whenever I wear one of my favourite musk scents, I can basically guarantee that someone will copy it. This is very annoying for me. You see, musk fragrances...

9 Easy Dress-and-Trainer Outfits Fashion People Swear By

At the risk of showing my age, the first time I can recall someone wearing trainers with a dress (and doing it well) was when Lily Allen the video for her debut single, Smile. I was 16 at the time, and, as I watched it on loop on the six or so music channels my TV got, I tried to comprehend that it had never occurred to me to wear the two together before. Twirling around in her tiered, oversize dresses, which she donned with the chunkiest trainers, Allen’s style sparked a sartorial movement. Slipping into my first dress-and-shoe ensemble, I had never felt cooler. Pairing something deemed fancy with something so casual? It wasn’t just on-trend—it was freeing. Like we were tearing up a predetermined fashion “rule” and making up our own. “Liberating” was one word used to describe this sh...

I Predict These £25 H&M Trousers Will Replace Joggers This Summer

I’m always on the hunt for trousers that embrace the comfort of sweatpants with the style and sophistication of trousers. Spoiler alert – I found them. I live in the South of America, and it’s spring, so any clothing item with the word “sweat” in it is going on the back burner (with the exception being sweatshorts). Subsequently, these trousers have to be lightweight for warmer spring days. Per usual, H&M, which always seems to know what basics we need before we do, came to the rescue. Among H&M’s new arrivals, I spotted a pair of linen joggers that, like sweatpants, have an elastic waistband and an easy fit. They’re also £25, come in seven neutral colours, a classic striped pair and two new stand out colours. (H&M also stocked the...

What Does Modest Fashion Really Look Like?

It’s a hotly debated topic, and like with anything in this world, there are many sides to the story. Some onlookers feel that being self-conscious about your outer image could be non-religious in itself. But there’s another side to this retail sector being a prime target for sales and marketing. “There are some commentators who say they don’t want Ramadan to become a fashion pressure,” Lewis says. “Say if you’re going to break the fast, and every time you see a different group of friends and family, do you have to have a different outfit? Do you have to be on trend? Are some women going to be priced out of piety because participating in consumption becomes an obligation that makes it hard to be involved in community events?” However, outside ...

I Just Tried On So Many High Street Spring Shoes— These Are the Ones That Matter

It makes sense, then, that at this transitional time of year my first purchase of the season tends to be a pair of shoes. Sometimes that’s a classic pair of leather sandals I know I’ll bring out again and again for the next few years, which I’ll likely invest a bit more in for the best quality. But for more trend-led styles that make the rest of my classics feel fresh, I usually head to the high street.  After all, there’s so many great options out there (especially this year) that have you covered. From minimalist-approved flats to joyful heels to wear to all those weddings and events you have coming up. There’s so many in fact, that I thought it would be helpful to head to Oxford Street on a research trip and try on as many pairs of spring shoes as I could find to whittle it down to...

I’m Tall, and She’s Short—We Just Tried the Best Summer Dresses for Both of Us

I am a spring/summer girl through-and-through. It’s that magical time when we get to rip off the restrictive opaque tights that have been glued to our legs for the last 6 months and finally get to wear our favourite lightweight dresses that have been collecting dust in our wardrobe through what felt like a never-ending winter. Most dresses will work with a pair of tights but its always my favourites (usually lighter boho dresses or more vibrant pieces) that just don’t sit well. From BBQs to weddings there always seems to be buzz and excitement for the months ahead and, of course, more than enough reasons to showcase some of the hottest new-in dresses around. Both myself and Hannah Almassi, Who What Wear UK’s Editor-In-Chief are dress fanatics,...

I’m Tall, and She’s Short—We Just Tried the Best Summer Dresses for Both of Us

I am a spring/summer girl through-and-through. It’s that magical time when we get to rip off the restrictive opaque tights that have been glued to our legs for the last 6 months and finally get to wear our favourite lightweight dresses that have been collecting dust in our wardrobe through what felt like a never-ending winter. Most dresses will work with a pair of tights but its always my favourites (usually lighter boho dresses or more vibrant pieces) that just don’t sit well. From BBQs to weddings there always seems to be buzz and excitement for the months ahead and, of course, more than enough reasons to showcase some of the hottest new-in dresses around. Both myself and Hannah Almassi, Who What Wear UK’s Editor-In-Chief are dress fanatics,...