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I Stopped Someone To Compliment Their Scent—Turns Out It’s Harry Styles’s Fave

Have you ever smelt a smell so good that you have to do everything in your power to know what it is? Normally, for me this is reserved to baked goods and meals infused with garlic, but recently I had it happen with a perfume. Tom Ford Tobacco Vanille. I was in an extremely packed rooftop bar in Manhattan, and I got a waft of what can only be described as the sexiest scent ever as my friend and I stood there clutching our drinks hoping that a table would free up soon. As we scouted, doing a complete 360, a woman and her friend, who were also scouting for a table, sauntered past. It was a nanosecond but also love at first sniff. Immediately, I turned to my friend and shouted over the music, “Someone smells incredible!” By the time he pointed out who he thinks it was, she was rushing away so ...

We’re M&S Experts—These Summer Pieces Are Destined to Sell Out

As editors we try to stay on top of these by browsing Instagram and, of course, the new-in section regularly— but the true experts in knowing the best pieces to buy from M&S are their insiders. These women live and breathe M&S, and not only have great taste— but they get the down-low straight from the brand on the next big things before anyone else. So, of course, I had to track them down to see what insider insights I could get on the brand new summer collection.  If you don’t follow M&S experts Sam Briones and Nicola Dougan on Instagram already, you’re going to want to do so now. Below, they’ve kindly revealed to me (and you) the new-in summer pieces we’re going to want to buy while we still can. From perfect, easy dresses to classic sandal...

And Now, All the Coolest Ways to Wear an Oversize Button-Down This Summer

If there’s one item I’ve been reaching for on repeat this season, it’s an oversize button-down shirt. Cool, effortless, and polished, the reliable wardrobe staple is a classic yet manages to remain fashion-forward. I’ve spotted the low-key basic in fresh and modern iterations all over the fashion crowd on Instagram—most popularly seen in breezy silhouettes and a whole host of trending colours. Another reason I’m enamoured with the versatile basic (aside from the fact it leans into my coastal-grandma aesthetic perfectly) is that it’s super easy to wear. Aside from the gym, I can’t think of a single circumstance where wearing one would be inappropriate. Easy to dress up or down, it exudes an effortless elegance whether you style it with lin...

Ashley Olsen Wore the Jeans-and-Flats Outfit Every Cool New Yorker Swears By

Leave it to Ashley Olsen to show up to her birthday party, held at The Grill in NYC, in the most low-key jeans-and-flats combo and still manage to look like the coolest one in the room. To celebrate her 36th birthday, the designer of The Row casually paired a longline black blazer with a white T-shirt, distressed denim, and a pair of suede mocassin loafers—a four-piece combo that every stylish New Yorker just so happens to wear on repeat. Then again, you’d be hard-pressed to find a New Yorker who doesn’t, albeit unconsciously, want to dress like an Olsen twin.  But get this: The best part about Olsen’s jeans-and-flats outfit isn’t just that she’s wearing it. Rather, it’s how easy it is to copy. Keep on scrolling to ...

Out of All the Basket Bags, Editors and Influencers Love This One the Most

You won’t find any shouty logos here, just timeless totes, all handcrafted by skilled artisans using traditional techniques. These minimalist designs have been on our radar for a while now, as they’ve grown in popularity and exposure over the past couple of years, but it’s not just us crushing on these beautiful bags. A quick scroll through the brand’s Instagram feed shows they count celebrities such as Ashley Olsen (surely the holy grail of fashion people), Alexa Chung and even Killing Eve’s Villanelle as fans—along with countless stylish influencers and editors. Who What Wear UK’s editor in chief, Hannah Almassi, has been wearing her Triple Jump style to the office recently and regularly declares her love for its versatility.  The best part? All of Dragon Diffusion’s...

These Women Are M&S Experts—They Just Told Me What to Buy for Summer

As editors we try to stay on top of these by browsing Instagram and, of course, the new-in section regularly— but the true experts in knowing the best pieces to buy from M&S are their insiders. These women live and breathe M&S, and not only have great taste— but they get the down-low straight from the brand on the next big things before anyone else. So, of course, I had to track them down to see what insider insights I could get on the brand new summer collection.  If you don’t follow M&S experts Sam Briones and Nicola Dougan on Instagram already, you’re going to want to do so now. Below, they’ve kindly revealed to me (and you) the new-in summer pieces we’re going to want to buy while we still can. From perfect, easy dresses to classic sandal...

10 Affordable “Where Did You Get That?” Buys We Wore This Week

Drop 01 by Who What Wear UK launched this week, and the stream of compliments as we wear the pieces into the office has been non-stop. For those of you who aren’t in the know, this is a sustainable and affordable collection that has been crafted by our editors and community. Every piece has been designed by a game-changing democratic and totally unique process where everyone gets a say. That neckline, that fabric choice, that print mix… It’s all been up for debate, and switching up the creative process has given us the ability to generate truly considered and practical items that have been missing from our and your wardrobes forever! Over the past few days, we’ve been giving the 14-piece summer capsule collection a solid testing. It’s a toug...

Every Single Item I Want to Add to My Basket From the & Other Stories Sale

It’s hard to believe that the 2022 summer sales are already here (isn’t it still February?). But the time has come, and luckily for us, it’s looking pretty darn good. Of course, & Other Stories was at the top of our checklist, as it’s a brand we always rely on for stylish, expensive-looking staples at purse-friendly prices. And as if by magic, to coincide with the sun making an appearance across the country this week, the brand new sale edit is packed full of summer-ready wardrobe gems to bolster your current rotation—as well as timeless staples you’ll pull out season after season. As you can imagine, there are some really pretty dresses in this mix (think puff-sleeved minis and flattering wrap styles in pl...

Whenever Someone Asks Me What Perfume I’m Wearing, It’s Almost Always This Brand

Not to toot my own horn, but over the years, I’ve developed a sort of knack when it comes to perfume-induced compliment quotients. It’s part of my job to test practically every new fragrance that lands on the market, and anyone close to me in life can attest that my office desk (RIP), bathroom vanity and dresser are so completely congested with bottles and nozzles that you can’t even spot land. (Literally, you would need a compass and treasure map to find an open space.) Of course, I have personal favorites and signatures I’m partial to, but most days, I’m experimenting with a completely new scent. And trust me. When you’re getting around that much in the scent circuit, you start to notice patterns and coincidences when you wear certain brands or sc...

We Just Assembled the Ultimate Heatwave Capsule Wardrobe

If, like us, you’ve felt a gentle, nudging sense of wanderlust creeping in, it can only mean one thing: Summer is upon us. We’re currently refining our summer wardrobes with the sunnier days and balmy evenings in mind, and more specifically, we’re carefully planning what to pack for a well-earned trip. Scrolling through Instagram has given us a whole host of inspiration for where to go on our summer travels, but just as important as settling on the location is narrowing down an extensive wardrobe to a concise capsule of summer essentials. Thanks to NET-A-PORTER, the job just got a whole lot easier. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful peop...

The Ultra-Glamorous Royal Ascot Outfits We’re Obsessed With This Week

There’s nothing more inspiring than standing out while abiding by a dress code. With the most formal event in the British calendar upon us again, the best-dressed at the Royal Ascot are artfully showing that following the rules of the races doesn’t mean blending in.  Bright colours mirror the bright summer days, and every kind of fascinator or hat has been on display. Eye-catching patterns come in all colours and formations, with bold coloured accessories completing the best outfits. Though fuschia seems to be the hue of the moment, monochromatic looks still stand out. Texture breaks up many of the most stylish looks, from feather detailing to metallic fascinators. Whether you’re entering the enclosure, or need inspiration for wedding guest d...

7 New Styling Tricks That Will Instantly Make Any Outfit 10 Times Cooler

At Who What Wear, we pride ourselves on bringing you the latest in fashion trends, bold new looks and must-see collections, but it is equally important to us that we bring you inspiring new ways to wear the pieces that you already own and love.  While there are inevitably plenty of new and exciting pieces to add to your wardrobe right now, the savviest purchases are the ones that will breathe new life into what you already own and that will go the distance within your wardrobe. There are a few styling tricks that we’re taking notes on for their sheer outfit-elevating abilities. Prepare for some VIPs (those are very inspirational pieces), microtrends that come runway approved and plenty of double-tap-worthy outfits from some of our favourite inf...