Fashion
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Everyone I Know Has a Perfume From This Viral French Brand on Their Wish List
Even before TikTok discovered it, some of us were longtime fans of chic French perfume house Maison Francis Kurkdjian for its refined and complex scents. They’re truly unlike anything I’ve ever smelled, and slowly, I’m building up a collection of my must-haves. The current TikTok favorite is definitely Baccarat Rouge 540, but I can almost guarantee it won’t be the only scent from the brand to go viral. Whether you like something musky, woody, or a sweeter floral scent, Maison Francis Kurkdjian has something for you. I don’t usually like to attach gender to fragrances, but I think this particular French house is so good at balancing traditionally feminine and masculine elements in each of its fragrances. They really do smell delic...
I Just Made the Ultimate May Capsule With These 10 Chic Items
It’s that in-between time of year again when it’s neither hot nor cold but every ray of sun inspires creative styling. It’s an inspirational season. The blooms are burgeoning in their cotton candy pinks and colours are emerging in every shop window. The comfortable settling of seasons means we can now experiment with our outfit choices and show off the fanciful outfits that have been hidden in storage boxes for months on end. The mere sight of sunshine is excuse enough to dress up. My spring fashion switchover is well and truly underway and I’m welcoming some of my best-loved pieces back into my wardrobe. I assess my current collection, reintroduce older pieces and consider whether there are items lacking or those I wish to re-home. We can finally pack away heavier coats for next autu...
I’m in My 50s, and These Are the 2022 Fashion Trends I’m Adopting
You’ve become a TikTok sensation for your fun fashion videos. Can you tell us what inspired you to start posting on the platform? It was lockdown that inspired me. I watched Netflix for about two weeks and then realised that I could either do something creative in the confines of my house or get into bed, turn out the lights, and close the door. If I’m not making something, then I’m not doing well. I have always worked with my hands and materials I could touch. During lockdown, the only thing I had in my house was my cultivated closet of treasures, an iPhone, and a 16-year-old son sequestered in the house with me who was forced to teach me iMovie. At first, I put on YouTube videos because before COVID, I was never really on social media. I still have difficulty naviga...
I’m a Shopping Expert— 30 New Pieces I’d Recommend to Anyone Who’ll Listen
These days everyone’s purses are tighter than usual, so I’m here to cut through the noise of the overcrowded industry and report back to you on the new-in pieces that are truly worth spending your hard-earned money on. They might be timeless investments that will elevate your outfits for many years to come, or they might be more affordable, joyful pieces that are worth buying purely for the smile they bring every time you wear them. Fashion should still be fun, after all. Personally, I’m always on the lookout for pieces that make my outfits look the most stylish and expensive with as little effort as possible— so you’ll find a lot of easy but chic pieces below. Versatility also plays a huge part in the elimination process when I’m thinking about whether something ...
The Copper Hair Trend Is Huge–Here’s How To Maintain It According to Colourists
“Copper is the perfect trend for spring and summer as it has the warmth and shine of a red shade, but it is lighter and more delicate against the skin,” says Siobhan Haug, International Colour Director at TONI&GUY. “So, it makes it the ideal choice for this time of year when your make-up, clothes and hair all want an injection of summer sunshine.” If you’re worried about whether copper will suit your skin tone, you’re in luck, there’s a copper intensity for everybody. “The great thing about coppers is that you can add a little extra warmth or coolness to reflect every skin tone,” notes Siobhan, “there’s a whole spectrum to choose from, there isn’t only one shade of copper – think copper brown, rustic copper, lighter auburn or peach.” You Deserve to Make Money Even When you a...
6 Retro Dress Trends I Feel So Happy Wearing
Some of my best dresses are vintage (see the below ’70s cheesecloth number I found on a Greek island—nothing compares during the summer IMO). In my 20s I had a great run of finding gem after gem thanks to the fact I lived a hop, skip and a jump away from Brick Lane and most of my hungover weekends were spent trawling through thrift stores with nothing more pressing to do than get brunch. Things have changed: My life is far busier with a toddler, there are definitely less hangovers, the stock of vintage in the UK is becoming more and more limited and I’ve become increasingly fussy about what is allowed to enter my very full wardrobe. So, I still wear many of these special secondhand pieces to this day, but I can know also shop safe in the knowledge that almos...
7 Danish Brands Worn by Every Fashion Editor I Know
I guarantee that if you asked to look in any fashion editor’s wardrobe right now, you’d spot at least one Danish brand. Over the past few years, the country’s influence over how we get dressed cannot be understated. From older brands that have been given a makeover to newer designers that have become Instagram favourites, it’s hard to ignore the impact this part of Scandinavia has had on the fashion industry. We often think of Scandinavian style as being homogenous and minimalistic, but that’s actually not true. While Swedish people might opt for a more minimalistic, pared-back look, over in Denmark (Copenhagen, in particular), there’s a shift towards prints and colours. There are plenty of influencers who prove this, too. From print queen Nnenna Echem t...
I Am Certain These Anti-Trend Jeans Will Always Look Chic
Boyfriend jeans will always be in style, but with trends like low-rise and Y2K on the loose, let it be known that you’re going to be seeing boyfriend jeans everywhere this summer. So what exactly are boyfriend jeans? Contrary to what it may sound like, you don’t have to steal from a man in your life to get this look. Any mid-to low-rise pair of jeans that is a bit baggy will get you started on the right track. Any type of distress is a bonus here, and always look for a wide leg. My favourite way to wear boyfriend jeans is with a loose and oversized top. In spring, let that be a lightweight knit. As things warm up, it can be fun to shock people by pairing baggy bottoms with a tight cropped top (like I did last weekend). Scroll on to see the many ways that fas...
9 New-In Summer Buys I Really Love This Week
As an editor at Who What Wear, I typically spend a lot of time looking at new-in products, so every week, I update this story with the pieces that have caught my eye and that really stand out. This week it’s all about summer staples, as new-in sections are now flooded with punchy summer shades and summer-ready dresses. I have holidays on the brain, as am gravitating towards punchy, colourful prints and bright, zesty colours. There’s an orange jumper from Arket, the dream pink dress from Bernadette and a chic update on a beach bag by All Saints. So whether you’re looking to buy, browse or discover something new, keep scrolling for pieces from the high street and designer labels that I love and think are worth investing in. You Deserve to Make Money Even When...
Alexa Chung Just Proved This Affordable French-Girl Bag Trend Will Never Die
Straw, wicker, rattan, basket, raffia, jute—whatever you call it, one thing’s for sure: It’s the summer bag trend that will never die. It’s not often that a specific seasonal look has real longevity, but it’s certainly true when it comes to straw bags. Alexa Chung recently proved just that when she stepped out in New York City this week with a cute basket bag, which is a trend she’s personally been wearing for well over a decade. There are so many shapes and sizes to choose from that the options can seem overwhelming, but I took great care in rounding up the absolute best versions to consider investing in for summer 2022. Scroll down to shop my favorite wicker and straw bags inspired by both Alexa Chung and the original...
Experts Say Skin Prep Is Key for Glowy Makeup—Here’s What That Actually Means
I don’t know a huge amount about makeup application. I know what makes a really great product, of course, but when it comes to tips and tricks for application, I’m just as wise as the next person. You would have thought that after many years in my job as a beauty editor, I would have absorbed an abundance of mastery from experts. But alas, there is truly only one makeup lesson that I have actually listened to, understood, and mastered—and it concerns skin prep. Whenever I quiz makeup artists on the secret to a natural looking, seamless, glowing base, they always tell me that the secret lies in thorough ‘skin prep’. And for years, this advice annoyed me. What is skin prep, after all? I already spend great lengths of time in the morning tending to my skin before I apply my makeup, ...
I Asked 12 People What Their Forever Fragrance Is
Not everyone has found ‘the one’. After all, finding a signature fragrance takes time. You’ll most likely have graduated from your first fragrance as a teenager (Lacoste Touch of Pink was mine, anyone else?) and have curated a couple of staples in your fragrance collection as your tastes developed. Most have their go-to fragrances for summer, which they’ll switch up for the warmer, cosier winter scents, and then there are those expensive perfumes that might await their turn for special occasions and evenings. And don’t forget those affordable perfumes that smell way more expensive than their price tag might suggest. But for a perfume to reach ‘signature fragrance’ status, it’s a pretty big deal. You Deserve to Make Mo...
