Fashion
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This Vogue France Editor’s 3-Piece Outfit Went Viral on TikTok—Shop the Items
I hate to brag, but this millennial writer is going (somewhat) viral on TikTok. Recently, I attended the Louis Vuitton Cruise 2023 show and posted this TikTok showing what the editor of American Vogue versus those of Vogue France wore to the show. No, it wasn’t meant to pit the women against each other—I was truly curious whether the glam or casual vibe resonated more with my followers. While Anna Wintour wore a full-length sequin gown, the French editors wore slouchy trousers, loose-fitting button-down shirts, and flat strappy sandals. Both Emmanuelle Alt (former Vogue France editor in chief) and Georgia Bedel (current stylist at the magazine) were on the exact same page with their coordinating looks. That TikTok garnered 1.7 million views, 228,000 likes, an...
7 Cool Swimwear Trends Popping Off on TikTok Right Now
If you saw my weekly screen time report, you’d probably assume I have an addiction to TikTok. And you’d be right. Scrolling through my For You Page on the app is one of my favourite pastimes, and today, I’m putting all that research (yes, I’m calling it research) to good use and reporting on the biggest TikTok swimwear trends that are already emerging for summer 2022. The weather may only just be starting to heat up, but the app’s most stylish creators are already pulling out their best swimwear looks. With summer on the brain and the promise of beach and pool days within reach, I’ve rounded up the top seven swimwear and cover-up trends I’ve seen bubbling up as of late, and of course, I am...
Of All the Summer Sandals Out There, These 8 Will Make the Biggest Impact
Perhaps it’s that pedicure I’ve just been for, but at this precise moment, all I can think about are sandals. I’ve only invested in one pair in the past couple of years (a pair of chunky flip-flops, in case you were wondering), and now that summer is officially upon us, I now realise that I’m seriously lacking in the sandal department. I only buy new sandals every other year, or longer if I can help it, so I can only assume that in 2019, I decided to rid myself of all my tatty sandals come autumn with the view of replenishing them in 2020—and we all know what happened next. Considering that l haven’t set foot on a plane, it’s only now that I see I neglected to refresh my sandals when I should have done. There’s an upside ...
I’m a Stylist— Here’s 7 Expensive-Looking Summer Outfits I Plan On Copying
Not only does this help me focus on which pieces I’d love to invest in for the new season by noting the items I’m gravitating towards repeatedly, but it’s also really helpful for thinking of new ways to style pieces you probably already own. Personally, I have classic taste that errs on the side of minimalism— so often it’s mostly about thinking of new combinations to freshen up those wardrobe staples. Of course, I’m always drawn to effortless, expensive-looking outfits first— you know, the ones that make you look polished and, well, rich, but can be easily built from affordable pieces. So I thought I’d share some of the best affordable summer outfits I’ve seen recently in an edit below, to give you an idea of what a stylist is copying this season. Feel free to use this (like I do) as...
I Shopped on eBay For “Love Island” Clothes – and This Is What I Found
“Love Island” will be back on our screens on June 6 as a new batch of singletons get ready for eight weeks of romance, recoupling, and red hot drama. While finding their ‘type on paper’ might be at the heart of the show, it’s known for serving some fierce fashion, too. This year, in a surprising twist, the show has dumped fast-fashion partnerships, like previous sponsors I Saw It First and Missguided, in order to couple up with the more eco-friendly option, eBay. For “Love Island” 2022, celebrity stylist Amy Bannerman has instead created tailored styling boxes for each Islander as well as a shared wardrobe of preloved clothes for them to wear throughout the show. Designer labels including Moschino, Saint Laurent, and Prada have been sent to the Maj...
Exclusive: Get Sofia Richie’s Summer Style with her River Island Edit
Sofia Richie has certainly been busy. Fresh from her engagement party last week, she is getting ready to launch an exclusive summer edit with high street favourite, River Island. Richie, 23, has curated a collection full of modern classics in earthy tones that will fit seamlessly into your existing wardrobe and see you through your social summer calendar. The model and fashion designer, who has walked the runway for Chanel, Yeezy, and Dolce & Gabbana, stars in the campaign which was shot in Joshua Tree, California by Clara Balzary, who just happens to also be the daughter of Red Hot Chilli Peppers bassist, Flea. The edit marks a new era for the fashion brand as oversized linen suits, cut-out tailored dresses, and casual LBDs offer a more sophisticated take on the season. Her latest car...
If There’s One Dress to Wear All Year Round, It’s This One
Our motto of the year is to be more Valentino. And by this, we mean to embrace pink, pink and some more pink! The bright cut-out minidress spotted on the spring/summer runway was quite a moment. Ticking off multiple trends in one, the brand then went one step further for the autumn/winter 2022 show by making the entire show (including floors, walls and chairs) hot pink. Proving that the colour is sticking around for the foreseeable, it’s the hue du jour. And while Valentino chose popping pink, literally any shade goes. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by chatting, sharing photos, bloggin...
I Lurk on TikTok Daily—These 7 Summer Trends Are Going Viral
Welcome back to your seasonal TikTok recap, where we scan our For You Page for the coolest things people are wearing on the coolest app. While Instagram can be a bit more curated, TikTok shows what everyone’s wearing immediately. Someone could be on their way to a routine doctor’s appointment, but they’ll first stop to take a casual ‘fit-check video on the side of the street and share it with their followers, whether they have 500 or five million. Sometimes you find people on the app you would never have thought to follow elsewhere, like this chic 50-year-old mum, who I recently tapped to hear all about her essentials. I could go on about my TikTok obsession, but the proof is in the pudding. Below, you’ll find seven trends that have dominated my...
The 13 Dress Brands We’re Name-Dropping This Year
Last month, I did a deep dive into the dress trends that we expect to hit the big time in 2022, with a mix of archival labels and up-and-comers making our shortlist. Well, after the amazing response to the story, we wanted to create an additional article dedicated to the products themselves, celebrating the beautiful design and innovation displayed by some of our favourite dress designers. After all, with summer just around the corner, there’s no better time to brush up on your brand knowledge. We’ve included a few brands that were in our original dress report alongside a handful of newbies that have recently caught our eye. We’ve got all the bases covered, from Döen’s cottagecore-dress styling and Matteau’s minimali...
6 Editor-Approved Airport Outfits That’ll Double Your Chances of an Upgrade
One of the most popular things we cover here at Who What Wear is airport style. Pictures of what Gigi Hadid, Rosie Huntington-Whiteley, Kendall Jenner and more wear to terminals across the world are always just as loved as any fashion week street style pictures. It is, therefore, (unofficially) within our job descriptions to look at endless pictures of airport style, so you can bet we WWW editors have our own long-haul uniforms down. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by chatting, sharing photos, blogging and help give users back their fair share of Internet revenue.
I Got My Hair to Grow 4 Inches in 6 Months—Here’s How I Gamed the System
For the majority of my life, I had hair that went past my waist. My hair became part of my identity—I was known for having extremely long hair, and I loved my hair. I’ve cut it off a couple of times and always let it grow back, but in the summer of 2020, I wanted a major change, so I chopped it into a bob. Since then, I’ve been trying to grow it back, but it just hasn’t been growing as fast as I’d like it to thanks to a few too many “maintenance” haircuts and one extremely damaging round of highlights before I took my hair dark. After my last haircut in December, I decided to get serious about growing my hair out again. Hair typically grows about six inches a year, or half an inch per month. I am an impatient person, so I tried every hack in the book to get my hair to grow ...
I’m a Shopping Expert—30 New-In Pieces I’d Recommend to Anyone Who’ll Listen
As a Who What Wear UK editor specifically focused on finding the very best shopping buys for you, I spend an awful lot of time scrolling through brands’ new-in sections. And when I’m not combing websites for standout pieces, I’m usually in-store trying them on, which means I get an even better idea of what new things are actually worth buying. I feel the fabrics and get to grips with the fits and detailing, all of which helps me recommend only top-tier products when I write these articles. I come across so many great pieces, but some are just better than others—like, next-level good. And those are usually the pieces that end up on my own wish list (and often in my own wardrobe, too). So I thought I’d create a space here to collate all these truly amazing new-in buys each month and pass on ...
