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Skin Tints Are Trending Right Now—These 13 Are the Best

It’s official: 2022 is the year that skin reigns supreme. With the warmer months on the horizon, we’ve ready to ditch our full-coverage foundations and show off our skin in all its natural glory. Of course, that doesn’t mean we’re waving goodbye to makeup entirely. This summer is all about embracing colour. From pastel eye shadows to bright lipsticks, expect to see people taking to the streets in a riot of kaleidoscopic pigment. But as for our complexions? There’s a new product in town encouraging us to embrace a more pared-back approach to coverage: skin tints. And I’m into them. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful peop...

I Snuck In to H&M on My Lunch Break—These 16 Trendy Pieces Came Home With Me

I shop online a lot. It’s part of the job as Who What Wear U.S.’s fashion market editor. Every day, I scour the internet to unearth the best new-season fashion finds that are trendy, cool and worthy of your money. While most of my days are spent finding shopping picks on the computer, personally, I still love going into a physical store to browse, feel and try on clothes firsthand. Luckily for me, I live just five minutes away from many of the big brands and retailers, so this week—with a burning desire to stock up on some fresh spring finds—I decided to sneak into H&M on my lunch break and see what trendy new-season pieces were calling my name. I was specifically searching for items that look luxe and feel on-trend this season. ...

10 Under-the-Radar Dress Brands Our Editors Wish They Could Keep a Secret

Unearthing lesser-known dress brands is something we relish in the challenge of. Of course, that doesn’t mean we completely turn our backs on the labels we already love and have served us well in the past—think Rixo, Self-Portrait, Reformation, and Ghost, to name a few. But when it comes to dress shopping, it often pays to think outside the box, broaden your horizons, and find something that you’re less likely to see everyone else wearing—be it at weddings or on the beach. And that’s where this particular edit comes in.  You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by chatting, sharing photos, blogging a...

Every Polished Dresser Owns a Trench Coat— Here’s 25 High Street Styles We Love

There are some items in fashion that transcend all trends, eras and personal styles— a trench coat is one of them. Like a good breton, Gucci loafer or Chanel handbag, a classic trench remains one of those perennial wardrobe pieces that doesn’t age— one we reach for every year to elevate all our outfits. Purchase the perfect style and you’ll turn to it again and again. I personally wear my favourite trench year round, layering and de-layering as necessary. They truly shine in spring, though, when you’re desperate to wave goodbye to your wool coats for another year, but the transitional weather still calls for some protection from a cool breeze (or flurry of snow if this spring has anything to do with it).  You Deserve to Make Money Even When you are looking for Dates Online. ...

10 Dress-and-Shoe Pairings That Make Getting Dressed for Spring So Much Easier

If you’re an avid Who What Wear UK reader, you’ll know how much we love dresses, and it’s mostly because of how effortlessly they form a successful outfit. As soon as the sun (and its warmth) starts to appear in early March, spring dresses become our top tip for an easy look you can feel really polished in. We live by that rule ourselves as editors, and 90% of the time, you’ll catch the whole team in the office sporting our favourite throw-on styles. Unlike separates, there aren’t many variables to think about when piecing together a dress outfit. The only real problem you can encounter is figuring out what shoes to pair with it. As they’re so versatile, it’s actually the shoe pairing that can transform a dress for so many different occasions. The endless combinations, though, ca...

Liquid Blush Is My Must-Have Product—This Is the Best I’ve Ever Tried

Available in two shades, a sheer pink blush and a bronzing, sun-kissed copper, Brightening CC Liquid Blush is formulated with white rose stem cells to hydrate skin and leave a naturally glowing radiance, making it the ultimate product to tap in to cheeks when you can’t be bothered to apply much else. On top of that, the subtle shimmering luminescence helps the high points of the cheeks catch the light for an amped-up glow.  Since using it, I have found it to be the quickest and easiest way to breathe some life into my skin—just brush it on (the pen format is very easy to use), tap it in with your fingers, and head out. Unlike so many other formulas out there, the finish isn’t tacky, the shimmer isn’t chunky, and the colour payoff is sheer enough to make ble...

These Beauty Products Were Used at the Oscars—and They’re All Under £15

Once again, the beauty looks at the 2022 Oscars did not disappoint. We’ve been glued to the red carpet looks, plotting which makeup and hair moments we’re going to try out ourselves. From Zendaya’s swept updo to Lupita Nyong’o’s gilded eye look, the beauty was nothing short of chic. As much as we love finding out which luxury beauty brands are worth investing in, we also love a budget alternative that does the job. Whether it is cheap moisturisers that rival their luxury counterparts or the best budget-friendly concealers that give high-end ones a run for their money, any beauty editor will tell you that it isn’t always necessary to spend a fortune to get brilliant products. And while you might expect the Oscar-goers to wear only the best of the best of premium brands, ...

The Lesser-Known Basket Bag on Every Fashion Person’s Wish List This Year

You won’t find any shouty logos here, just timeless totes, all handcrafted by skilled artisans using traditional techniques. These minimalist designs have been on our radar for a while now as they’ve grown in popularity and exposure over the past couple of years, but it’s not just us crushing on these beautiful bags. A quick scroll through the brand’s Instagram feed shows they count celebrities such as Ashley Olsen (surely the holy grail of fashion people), Alexa Chung and even Killing Eve’s Villanelle as fans—along with countless stylish influencers and editors. Who What Wear UK’s editor in chief, Hannah Almassi, has been wearing her Triple Jump style to the office recently and regularly declares her love for its versatility.  The best part? All of Dragon Diffusion’s ...

10 Dress-and-Shoe Parings That Make Getting Dressed for Spring So Much Easier

If you’re an avid Who What Wear UK reader, you’ll know how much we love dresses— and it’s mostly because of how effortlessly they form a successful outfit. As soon as the sun (and its warmth) starts to appear in early March, spring dresses become our top tip for an easy look you can feel really polished in. We live by that rule ourselves as editors and 90% of the time you’ll catch the whole team in the office sporting our favourite throw-on styles. Unlike separates, there aren’t many variables to think about when piecing together a dress outfit. The only real problem you can encounter is figuring out what shoes to pair with it. As they’re so versatile, it’s actually the shoe pairing which can transform a dress and have it work for so many different occasions. The endless combinat...

Trust Us—These Are the 9 Brightening Serums That Beauty Editors Swear By

If there’s anything that beauty editors are forever in pursuit of, it’s healthy-looking, radiant skin. While some glowing makeup trickery can help you feign a healthy glow, the best course of action to achieve an even-toned, radiant complexion is skincare, and more specifically, a brightening serum. First things first, let’s define what we mean by brightening. A brightening serum, in a nutshell, helps your skin look even toned and radiant. It can help fade dark spots from acne scarring, reduce pigmentation caused by sun damage (if you’re not wearing an SPF every day, here is your sign) and imparts dull, lacklustre skin with a little more glow. Most brightening serums work by reducing melanin production, which can help to fade areas of skin discolouration. You Deserve to Make Money Even Whe...

Kendall Jenner Just Wore 2 Dress and Shoe Combos Everyone Will Copy

Our emails and Instagram DMs are always flooded with styling questions and requests for edits, and the one topic that we seem to be asked about the most is what shoes to wear with dresses. This is why today we have published an entire story filled with options that we rate. For the past few years, floral printed midi dresses have dominated, however multiple lockdowns later and there has been a shift towards sexier styles. Think fitted mesh, lots of cut outs, tiny straps, and short hemlines. Kendall Jenner is leading the charge when it comes to this trend, and this weekend she wore two amazing printed dresses. First up a colourful blurred printed fitted tube dress from Loewe, which has dramatic slits on the side of each leg. This is already a front runner to be the it dress of 2022. Sh...

6 Controversial Trends We Didn’t Initially Get But Love Now

When low-rise jeans officially reemerged onto the scene, the internet was a pool of collective apprehension. Were we really going back to the days of candy-coloured iMacs and platform thong sandals? The answer seemed to be yes. More equally divisive trends followed suit—Oakley-esque sunglasses and exposed G-strings are just a couple—and now, it seems like they’re bigger than ever. It’s true that fashion editors welcome trends, but it’s definitely a myth that we love them all. Like most people born pre-Y2K, it took some time before I  could shake the nostalgia associated with low-rise jeans. What was once a trend I could never envision myself wearing has become one of my favourites of the year. Fashion can be funny like that. Out of sheer curiosity, I polled my f...