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These Are the 17 Products Makeup Artists Swear By

Don’t get me wrong. I love makeup. But recently, I have felt a little wronged by so many of the brands that I swear by. You see, as a beauty editor, it can be really easy to get lost in the results of a product without taking into account the price of it. Recently, I stumbled across an old favourite foundation, so I hooked it back out and started wearing it again. I started receiving compliments on my Zoom calls and FaceTime chats with friends and recommending the base to anyone who would listen. It wasn’t until a close girlfriend texted me the following that I realised something needed to be done: “Why have you just spent 10 minutes selling me on a foundation that costs £60? I just went to buy it, and I feel wronged. I was expecting it to be £8.” You Deserve to Make Money Even W...

All Our Editors Agree, These Are the Best M&S Pieces To Buy For Spring

As a team, we’re not embarrassed to say we have a passion for scrolling through the M&S website, or popping into our local store on our lunch break to browse the new-in sections. So often we’ve come away with a real gem— something like the perfect spring jacket, leather trousers or cashmere knit— that goes on to hold a place in our wardrobe for years. Can you really blame us, then, for our rather unconventional hobby?  So, as spring 2022 dawns, and thoughts of wardrobe refreshes and new season shake ups enter our minds, we thought we’d put our talents to good use and provide you with an edit of the pieces from M&S we really love right now. There’s obviously plenty of great throw-on dresses and spring jackets, but we’re also really impressed with the denim...

4 Skirt Trends We’re Desperate to Wear Now That Spring Is Finally Here

Spring has finally arrived this week, and boy, we couldn’t be happier. We can finally pack away our Michelin Man puffer coats, swap our chunky boots for Velcro-strap sandals and reacquaint ourselves with the magical, eye bag–covering joy of big sunglasses. This year, we have also found ourselves falling back in love with skirts, a wardrobe category that has played second fiddle to the dress in recent years. Designers and high-street brands alike have turned their attention to the humble skirt in all its facets for spring 2022, which has manifested in a wide range of styles and silhouettes coming to the fore. Column skirts, slips, circle skirts, midis, minis, leather, denim… You name it; a brand will have&...

These Are the 17 Affordable Products Makeup Artists Swear By

Don’t get me wrong. I love makeup. But recently I have felt a little wronged by so many of the brands that I swear by. You see, as a beauty editor, it can be really easy to get lost in the results of a product without taking into account the price of it. Recently, I stumbled across an old favourite foundation, so I hooked it back out and started wearing it again. I started receiving compliments on my Zoom calls and FaceTime chats with friends and started recommending the base to anyone who would listen. It wasn’t until a close girlfriend texted me the following that I realised something needed to be done: “Why have you just spent 10 minutes selling me on a foundation that costs £60? I just went to buy it, and I feel wronged. I was expecting it to be £8.” You Deserve to Make Money...

The Exact Makeup Products Used on the Set of Bridgerton Season 2

Alas, I could find no clue whatsoever about what products were used. That was until last week, when I had an email from makeup artist Pat McGrath’s team to say she had a major announcement. Major indeed. This season, all of the products used on the entire cast of Bridgerton (there are over 140 of them) came courtesy of Pat McGrath Labs. And to be honest, it kind of made sense. I already know that Pat McGrath Labs products are the crème de la crème, so it was no major surprise to learn that the Bridgerton looks I was so taken aback by came from the brand. As I sat down on a Zoom call listening to McGrath in conversation with Ökvist and Bridgerton star Nicola Coughlan, I found myself taking actual handwritten notes. So if you fell in love with the Bridgerton beauty look just like I did,...

The 2022 Trend Every Fashion Person Is Ditching Their Jeans For

Before you come for me, hear me out. Jeans are definitely the backbone of my wardrobe most of the time, but lately, I’ve been putting them on hold for an item that’s just as versatile, low-key, and cool as my beloved denim but is much fresher and more current, in my humble opinion. The trend in question? Baggy pants. Take a glance at the spring/summer 2022 runways and you’ll notice a strong theme throughout the collections: Pants are getting roomier. Whether it’s the relaxed-fit suiting trousers that have become our staples or newer styles like cargos and parachute pants, all signs point to the reign of the baggy-pants trend—even among the Instagram crowd most devoted to classic style. (Looking at you, French girls.) Much to my sur...

I’m Calling It—These Sandals Are Going to Be the Shoes of the Summer

As a shopping expert who’s worked in this industry for almost a decade, I have a not-so-hidden talent for being able to predict a trend, and I’m 99.9% sure these sandals are going to be big. Like, huge. Mainly because caged, or fisherman, sandals have been gaining popularity among the fashion crowd for a few years now (unsurprisingly thanks to The Row and its coveted pair). But this is their year, and they’re even popping up on the high street, too.  As the double-strap sporty sandal loses momentum, we need another androgynous style that feels fresh and fulfills the role of balancing out all our pretty dresses, floaty skirts and wide-leg trousers. Enter Gucci’s Elektra, which, compared to Chanel’s Velcro canvas sandals, are so beautifully made in the most expensive...

Mango Dropped the Most Incredible Co-Ord, and We Can’t Stop Thinking About It

If I said the following four words, I imagine most fashion fanatics will know exactly what I’m talking about: Gwyneth Paltrow green co-ord. I mean, some might not have even seen the film the outfit is from (Great Expectations, if you’re wondering), but for some reason, this bright-green co-ord has become such a famous look in and of itself and is arguably one of the most iconic examples of ’90s fashion.  You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by chatting, sharing photos, blogging and help give users back their fair share of Internet revenue.

Celebrity Beauty Brands Are So Not My Thing, But This One Really Surprised Me

If I see one more celebrity launch a beauty brand, I just might lose it. The beauty market is notoriously saturated, and another brand launched by a celebrity that has no beauty know-how is simply not what an already-confused consumer needs. But while the market is severely saturated, it is equally lucrative, making it an absolute cash cow for celebrities who want to diversify their entrepreneurial offerings and make some quick, easy money in the form of a skincare, makeup or haircare line. For the most part, celebrity beauty brands prove to be a bit of a flop. Of course, when they are first announced, they generate a huge buzz, but when the consumer gets to grips with the (typically) white-labelled goods and realises it’s not the magic product they thought it would be, sale...

10 Timeless Items French Women Have in Their Wardrobes

Upon looking at these snaps, I saw a pattern begin to emerge. I realised that almost all of the French women I follow own the same core capsule wardrobe of fashion essentials. Of course, I am all too aware that this uniform may not apply to everyone in a country, but the women I’m particularly interested in all subscribe to a look I love. “French women invest in timeless pieces over trends,” confirms Marissa Cox, a friend of Who What Wear who now resides in Paris. “Wearability is integral to a French woman’s closet, as she doesn’t tend to overdress. She looks for pieces that can be dressed up or down.” So which French fashion essentials do the country’s best dressers rely upon to ensure they look chic at all times? I decided to do the ho...

From Over 17,000 ASOS Dresses, These Are the 15 We’d Wear to a Wedding This Year

There’s the option of a versatile throw-on dress you can wear with both trainers and heels, day or night (great for that cost-per-wear investment). Or maybe you’re looking to invest in a designer piece you’ve really fallen for and know you’ll own forever. But if you’re looking for a more affordable yet show-stopping dress guaranteed to bring in compliments from your Ex’s new girlfriend, we’ve found the answer— and it comes in the form of ASOS Edition.   The premium line from the original online retailer is our fashion insider secret to finding easy, wow-factor dresses for less, and the new 2022 collection is particularly impressive. They have a huge edit of styles across a really diverse range of sizes (UK 4-30). Mostly occasionwear, but there’s some great, fashion...

The Two Skirt Trends That Have Divided Our Fashion Team

Photo: Proenza Schouler S/S 22; Tory Burch S/S 22 In the red corner, we have the column skirt: Long, lean and often low-slung, it’s the sort of thing you’d see Gwyneth Paltrow wear in ’90s romcoms. Meanwhile, in the blue corner is the circle skirt: a more full-bodied, flowing look typically associated with 1950s fashion but, this season, rendered in unexpected fabrics such as leather and tulle.  “I always think I want to be the girl in the full, swishy skirt, but in reality, on my hourglass body shape, it can veer into kitsch ’50s territory, which is not aligned to my personal style at all,” says Who What Wear Editor in Chief Hannah Almassi. “So tube skirts it is! I actually can’t wait to wear this comfy style all summer long.&...