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This obsession with great outerwear also means I’m seriously picky when shopping for it. Because I count on coats so much, I’m a big believer in investing in fewer really amazing styles you’ll reliably bring out year after year, which usually means I avoid the high street. But recently, I haven’t been able to stop thinking about H&M’s outerwear offering. I honestly don’t think I’ve ever come across a high-street edit that is so impressive across the board. There’s not just one hero H&M coat this year but many to choose from. In particular, its wool and wool-blend styles seem to be hitting the mark and combine chicness with the timeless quality I’m looking for. There are a number of cosy styles if you’re wanting to invest in a coat to ke...
Wedding season might traditionally fall in the summer months, but after years of rescheduled nuptials and diaries filling up quickly, wedding guest outfit planning is now pretty much a year-round activity. If you’re on the hunt for some amazing wedding-ready looks, let us narrow things down a little bit for you by sharing the brands that always deliver when it comes to beautiful, but comfortable, occasionwear. Our list includes some labels you’re likely to spot at any British wedding, such as Rixo and Self-Portrait. But we’ve also added some lesser-known names into the mix if you’re hoping to discover something new. This includes The Own Studio, which, despite technically catering to brides and bridesmaids, creates beautiful silk separates in plenty of ele...
Copenhagen calls the shots. The Danish capital has established itself as the preeminent fashion week in terms of trend-setting prowess, street style photography, and sustainability—and it’s only getting stronger every season. This has positioned Copenhagen Fashion Week as a can’t-miss event on the global fashion calendar, not just for me personally, but for a slew of other international editors, buyers, and influencers. One thing I love about Copenhagen is how its schedule expertly mixes little-known brands like Jade Cropper and A.Roege Hove with established labels like Ganni and Stine Goya. This gives everyone the best of both worlds: On one hand, you get the inside scoop on new brands to start wearing before everyone else catches on. On the other end...
When it comes to finding out your correct bra size, we’ve got you covered with a genius calculator, and when it comes to shopping the best bras, we also know where to go. But what about the best lingerie brands? Lingerie doesn’t just cover bras—we’re talking about knickers, pj sets, bodysuits, robes and bras. As this section of our wardrobe is intensely personal and dictated by our size, shape and budgets, finding just what you’re after can be hard. For example, you might have bigger boobs but would love a lacy triangle bra that finally fits. Or maybe you’re a minimalist and want a great store that sells chic separates. Or perhaps you just want to upgrade your underwear drawer with some new and interesting labels. We’ve rounded up the bes...
We hate to brag, but we do think that Who What Wear’s editorial team has rather exceptional taste. Biased? Us? Never. But really, it’s our job to be on top of these things and pinpoint the items that we think are actually worth the investment of your hard-earned cash. With the new season about to kick in, we felt it was time to share the high-street wish lists that we’ve been carefully compiling over the last month or two. There is a certain art to shopping the high street, and we’ve found that the dictum “patience is a virtue” is a helpful approach in this context. It’s all about utilising the bookmark or “like” feature, which allows you to add something to a wish list that you can then peru...
Shoes, shoes, shoes— we can’t help but love them. So much so that if we tallied up all the pairs the Who What Wear editors own, we would most definitely need a calculator. Of course, we can get on board with a brilliant expensive-looking high street shoe find as much as the next person, but when it comes to footwear, nothing quite beats the thrill of unboxing (and slipping on) a beautifully made luxury pair. And because shoes are one of those items that can really make an outfit, transforming it from plain to show-stopping in seconds; because you tend to wear your favourite pairs again and again over many years, we’re of the opinion that the cost per wear when investing in a designer pair you adore, becomes worth it rather quickly. You ...
When it comes to comfort dressing, instead of jogging bottoms or loungewear co-ords, the cosy item that I wear every single day is a jumper or cardigan. It’s hardly a surprising choice given quite how freezing it has been this winter. Considering they are all I wear, I have been steadily building up my collection over the past few months, with a mix of classic, simple knits and more statement styles that make them the focal point of an outfit. Perhaps it’s seeing myself from the waist up five days a week via Zoom calls or the need for some colour as an antidote to the bleakness of February weather, but I’ve been neglecting the grey and navy jumpers I usually wear every winter and am looking for something a little jollier. My all-time favourite knit is a li...
Do you follow Andrea Cheong on Instagram or TikTok? If you don’t, you should! She has become the trusted and approachable authority in an arena that many find daunting to step into: sustainable fashion. Breaking it down into bite-size pieces of information one can easily digest and use for more sensible shopping tactics in the future, Andrea’s Mindful Monday Method is an absolute must-view if you want to be a more conscious consumer of fashion. With her wealth of knowledge and very good taste, it’s no wonder we had to knock on her virtual door. Join Andrea each Friday on Who What Wear UK’s TikTok channel (@whowhatwear.uk), where she’ll be dissecting the latest trends and shopping phenomena. Last week,...
I finally gave in and invested into the trend and bought a beautiful cream pile pull-over from Arket. Yes, I used the word beautiful to describe a fleece, but hear me out. The pile fabric is really thick and luxurious making it the ultimate winter cosy jacket. and the leather trims on the pockets, cuffs and zip make it look really expensive and premium. I bought it with my upcoming trip to the Alps in mind, but it’d also be ideal for a weekend in the countryside or worn with black trousers to make it feel a little smarter. Keep scrolling to see—and shop—the Arket fleece. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn r...
A chic, expensive-looking outfit that’s still comfortable and doesn’t require a lot of effort is surely the holy grail of getting dressed. If only those kinds of confidence-boosting outfits jumped out at us effortlessly every morning. Getting the perfect balance of all these things is not always simple, though, especially for the upcoming transitional season of spring when the weather can be so unpredictable. But, we’ve got good news: Because we love to make your lives easier, and take our job as a reliable source of wardrobe inspiration very seriously, we’ve scrolled and scrolled through our favourite fashion girls’ feeds and found 11 perfect expensive-looking spring outfits that are super easy to copy. The best thing about them? They’re all made up of simple pieces y...
Do you follow Andrea Cheong on Instagram or TikTok? If you don’t, you should! She has become the trusted and approachable authority in an arena that many find daunting to step into: sustainable fashion. Breaking it down into bitesize pieces of information one can easily digest and use for more sensible shopping tactics in the future, Andrea’s Mindful Monday Method is an absolute must-view if you want to be a more conscious consumer of fashion. With her wealth of knowledge and very good taste, it’s no wonder we had to knock on her virtual door. Join Andrea each Friday on Who What Wear UK’s TikTok channel (@whowhatwear.uk) where she’ll be dissecting the latest trends and shopping phenomena. Last week, s...