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Trust Me—These 15 Foundations Give the Most Youthful-Looking Glow

It’s safe to say that I have spent a big chunk of my career measuring the real-life results of beauty products against their anti-ageing promises. Most notably, I have become somewhat infatuated with the concept of an anti-ageing foundation. If you’re asking me, few beauty products have the ability to make or break the overall appearance of your complexion quite like a foundation. While I know that active ingredients like retinol that we typically associate with anti-ageing moisturisers can’t be formulated in foundations, what I have discovered is that the formulas that deliver the most youthful-looking finish don’t dull the skin. They don’t turn the skin matte and lacklustre. Rather, they blend seamlessly for a glowing and radiant result.  Such...

“You Smell So Good” Compliments Are Directly Correlated to This Kind of Perfume

We’ve already talked about the prevalence of beloved notes like rose and vanilla in what feels like the majority of our favourite perfumes, and cosy sandalwood is another unanimous favourite. It manages to feel warm and woody, but it also possesses a creamy richness, which makes it the perfect base note for a wide range of fragrances—not just the sweet, spicy or musky types you might initially assume.  Whether you’re already a fiend for sandalwood like us or are new to or unsure of the popular note, we’re going to go ahead and say adding a sandalwood perfume to your winter fragrance wardrobe is one of the best moves you can make this season (especially in the “you smell so good” compliment department). Thanks to its surp...

I Keep Seeing This One Jumper Everywhere and Think It’s Worth the Investment

If you spent the downtime over Christmas break like I did (catching up with Instagram while binging Netflix, obviously), then you will probably have spotted one jumper cropping up again and again. Ganni’s scarf-neckline cable-knit jumper is a thing of beauty, and it is a piece we would definitely consider to be a modern classic here at Who What Wear. So it’s no wonder so many influencers and editors have taken the plunge and added it to their wardrobes already.  Shall we talk about what makes it so great? Well, firstly, the cable-knit pattern is so timeless, looks expensive—especially in cream—and is always one of the items on my winter capsule list. The traditional knit makes even the simplest pair of jeans look super luxe and cosy. Secondly, it’s versatile. ...

I Keep Seeing This One Jumper Everywhere and Think It’s Worth the Investment

If you spent the downtime over Christmas break like I did (catching up with Instagram while binging Netflix, obviously), then you will probably have spotted one jumper cropping up again and again. Ganni’s scarf-neckline cable-knit jumper is a thing of beauty, and it is a piece we would definitely consider to be a modern classic here at Who What Wear. So it’s no wonder so many influencers and editors have taken the plunge and added it to their wardrobes already.  Shall we talk about what makes it so great? Well, firstly, the cable-knit pattern is so timeless, looks expensive—especially in cream—and is always one of the items on my winter capsule list. The traditional knit makes even the simplest pair of jeans look super luxe and cosy. Secondly, it’s versatile. ...

I Keep Seeing This One Jumper Everywhere and Think It’s Worth the Investment

If you spent the downtime over Christmas break like I did (catching up with Instagram while binging Netflix, obviously), then you will probably have spotted one jumper cropping up again and again. Ganni’s scarf-neckline cable-knit jumper is a thing of beauty, and it is a piece we would definitely consider to be a modern classic here at Who What Wear. So it’s no wonder so many influencers and editors have taken the plunge and added it to their wardrobes already.  Shall we talk about what makes it so great? Well, firstly, the cable-knit pattern is so timeless, looks expensive—especially in cream—and is always one of the items on my winter capsule list. The traditional knit makes even the simplest pair of jeans look super luxe and cosy. Secondly, it’s versatile. ...

9 Designer Coats to Buy Now and Love Forever

In our experience, coats are one of those wardrobe staples that really pay dividends when you invest a little more money in them. Of course, that doesn’t have to mean four-figure sums. Rather it could mean hand-selecting premium brands that know how to deliver time-tested designs. Some of fashion’s most famous outwear icons include the Max Mara camel coat, which dates back to 1981, and the iconic Burberry trench that boasts an impressive 100-year history. But there are also plenty of new entries making their presence felt in the market right now, including the oversized luxury of Raey and Saks Potts’s statement-making big-collar energy. They’re classics in the making, for sure. So if you’re on the lookout for an investment co...

9 Designer Coats to Buy Now and Love Forever

In our experience, coats are one of those wardrobe staples that really pay dividends when you invest a little more money in them. Of course, that doesn’t have to mean four-figure sums. Rather it could mean hand-selecting premium brands that know how to deliver time-tested designs. Some of fashion’s most famous outwear icons include the Max Mara camel coat, which dates back to 1981, and the iconic Burberry trench that boasts an impressive 100-year history. But there are also plenty of new entries making their presence felt in the market right now, including the oversized luxury of Raey and Saks Potts’s statement-making big-collar energy. They’re classics in the making, for sure. So if you’re on the lookout for an investment co...

9 Designer Coats to Buy Now and Love Forever

In our experience, coats are one of those wardrobe staples that really pay dividends when you invest a little more money in them. Of course, that doesn’t have to mean four-figure sums. Rather it could mean hand-selecting premium brands that know how to deliver time-tested designs. Some of fashion’s most famous outwear icons include the Max Mara camel coat, which dates back to 1981, and the iconic Burberry trench that boasts an impressive 100-year history. But there are also plenty of new entries making their presence felt in the market right now, including the oversized luxury of Raey and Saks Potts’s statement-making big-collar energy. They’re classics in the making, for sure. So if you’re on the lookout for an investment co...

Trust Monikh: 15 Low-Key Items I Love for 2022

There are hundreds of thousands of influencers in the social ether, but there is only a handful who we religiously stalk in order to virtually steal the clothes off their backs. Our primary target is Monikh—the London-based styling and shopping guru who seeks out the coolest buys from every corner of the retail world. From her inspiring tips on rewearing her well-chosen investment items to hunting down the best high-street pieces, her Instagram feed, @monikh, and website are a veritable hotbed of things you’re going to want to purchase immediately (and will never regret). Each month, Monikh will share her new picks exclusively for you… You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back pow...

Trust Monikh: 15 Low-Key Items I Love for 2022

There are hundreds of thousands of influencers in the social ether, but there is only a handful who we religiously stalk in order to virtually steal the clothes off their backs. Our primary target is Monikh—the London-based styling and shopping guru who seeks out the coolest buys from every corner of the retail world. From her inspiring tips on rewearing her well-chosen investment items to hunting down the best high-street pieces, her Instagram feed, @monikh, and website are a veritable hotbed of things you’re going to want to purchase immediately (and will never regret). Each month, Monikh will share her new picks exclusively for you… You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back pow...

I’ve Lost Count of the Number of ‘Knitted Bonnets’ I’ve Seen on Instagram

We love a good ‘Marmite’ trend here at Who What Wear, and one of our favourite past-times is getting stuck-into a meaty fashion debate, even if it is via Slack. Well, we might only be 5 days into 2022, but the fashion sphere has already delivered a juicy winter accessory trend that has well and truly divided us editors. Love it or loathe it, knitted balaclavas are taking over this January.  You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by chatting, sharing photos, blogging and help give users back their fair share of Internet revenue.

These 7 Affordable Winter Basics Are the Foundation of Every Great Outfit

I’m one of those summer people who prefer winter clothes. Let me explain: While I love the feeling of the sun on my skin, barbecues and longer days that the warmer months bring, I get the most joy from autumn/winter outfits. Playing around with layers, embracing cosy knits and picking The One when it comes to a winter coat are all part of the fun. But I sometimes (read: always) choose to take the easy option when it comes to getting dressed for cold-weather days, and this begins with affordable wardrobe basics. While I still look to my classic capsule wardrobe pieces—the white shirt, oversized blazer and good-quality T-shirt, to name a few—my winter basics are all about being comfy and cosy, but this doesn’t mean boring. There’s no rule that basics have to be neutral or that th...