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Hands Down, These Are Going to Be the Buzziest Brands of 2022

It’s not clear who or what decides which brands will be the most talked about of the year. Really, it comes down to a heady (and often random) mix of things like instant catwalk buzz; influencer, celeb or fashion-girl backing; award nods and impressive designs. Nailing one of these can lead to a murmuring under the surface, but nail all of them (which often happens in a domino effect) and you’ve got yourself an officially ‘buzzy’ brand. It’s important to note: a buzzy label is not necessarily always new, or a high-end designer that has the cash to get its products seen. It can be either of those, but it can also involve a lesser-known high street brand coming to the fore, or a resurgence of a previously overlooked label that needed time to grow into its identity. ...

This Is By Far the Best Place to Buy Expensive-Looking Knits on the High Street

The high street is great and often our editors’ first choice for many wardrobe essentials—jeans, coats and basics, to name a few. But when it comes to knitwear, it gets a little more difficult. Obviously, the whole point of the high street is that the offering is accessible (and therefore affordable, to an extent), and because of the importance of quality, sourcing and materials in creating great knitwear, it seems to be one thing that’s difficult to replicate on the cheap.  As an editor, I have found that one of my most-discussed sartorial subjects this winter, with both my colleagues and friends, has been where we can find affordable knitwear that doesn’t look or feel cheap. In a dream world, we’d all be in Khaite cardigans, Totême jumpers and The...

I Am Obsessed With Skincare, and This Is the One Product I Use Every Single Day

There are some skin conditions that require caution when it comes to adding this ingredient into a routine, though. “I sometimes recommend using with caution at first with sensitive rosacea-prone skin,” says Hextall. “I do use on blemish-prone skin but, again, with caution at first. For sensitive skin, I would recommend starting at a concentration of 10% and looking for those combined with moisturiser or hyaluronic acid amongst others.”  When it comes to stripping your routine back to just a vitamin C serum, there are so many that combine excellent ingredients to make it a skincare all-rounder, such as hyaluronic acid, salicylic acid or ferulic acid. “There’s no doubt that a vitamin C serum is a smart choice, especially when streamlining a routine, as it’s a radiance multitasker....

No Doubt About It—These Are the 5 Dress Trends Everyone Will Be Wearing in 2022

It’s our responsibility to bring you the most up-to-date predictions for the new year’s dress trends, and we take that responsibility very seriously. After all, you guys need to know which styles to keep hold of in your annual wardrobe refreshes and which dresses to add to your 2022 shopping lists. This year is especially exciting. After a good few seasons of repeating dress trends—puff sleeves, smock dresses and wrap dresses, to name a few—there are some fresh new shapes on the horizon. Hemlines are going to new extremes. naked dresses aren’t just for red carpets anymore. The coolest designers are doing very clever and covetable things with draping. There’s also some evolution of the classics: The knitted dress is getting a more slim-fit and ribbed (it has to be ri...

12 Classic Bags That Will Never Go Out of Style

The fashion industry can place a lot of weight on newness, with a constant quest for the next It thing, the next big designer, and the trend we’ll be wearing in six, 12 or 18 months’ time. We are, however, slowly seeing a shift in how we think about shopping, with an emphasis on longevity and wearability over viral pieces. Building a wardrobe of classics can offer a more sustainable approach to fashion. This is why we launched our Survival of the Chicest series, which highlights the items we think will always rise high above trends, making them the perfect pieces to invest in and add to your capsule (or not-so-capsule) wardrobe. We’ve already covered the basics (think leather jackets, trench coats, Breton T-shirts, little black dresses and white shirts), and next up we...

We’ve Found So Many Amazing Pieces in the Sales

The sales are now in full swing and while we love them and hate them in equal measure, we’re here to tell you that the offers are looking undeniably good this year. You’ll have to be quick to get those first wardrobe gems, but don’t worry—we can help point you in the right direction. With discounts of up to 50% off selected items, it’s the time of the year you can pick up designer pieces at a fraction of the original price. Where to start? As always with sale shopping, we recommend you search with longevity in mind, leaning towards classics that are missing from your wardrobe or pieces you’ve been admiring for the past few months. This is an opportunity to invest in pieces that are better-quality and usually out of reach. But...

Call Me Risqué, But These Are the 5 Naked Trends I Can’t Wait to Try Next Year

I am always game for a risqué trend, and luckily, the S/S 22 runways were chock-full of them. What started as a cut-out here and there quickly escalated into barely there trends of all kinds featuring tops that should hardly be considered tops, skirts so small you feel a little frightened looking at them and cut-out garments that have you wondering how they are even being held together. While I know these “naked” trends, as we like to call them, certainly aren’t for everyone, I decided to take it upon myself to share with you the five naked trends I plan on dabbling in come next year.  Ahead, check out the five trends that will have you doing a double take, and shop all my favourite versions that have hit the market so far. These trends are not for the fain...

Our Editors Have Very Different NYE Plans—This Is What They’ll Be Wearing

There’s no set way to do New Year’s, and over time, everyone develops their own traditions. Whether it’s watching fireworks along the Thames, sipping cocktails with old friends or cosying up with a cup of tea, it’s the perfect excuse to let your hair down and celebrate with your favourite people. This year, team Who What Wear all have very different plans when it comes to the countdown, but it’s safe to say that each and every one of us has been planning our outfits for weeks. We can’t help being fashion nerds, okay? The plus side to our overzealous planning is that we now have a wide range of looks to inspire your New Year’s style. You’re welcome. So if you’re currently running around like a headless chicken (weR...

J.Lo Wore So Many Perfect Outfits This Year, Here’s How to Recreate Them

Jennifer Lopez is an icon in so many ways— singer, actor, age-defying beauty— but it’s her fashion that we’re deep diving into today. Back in the late Nineties she championed the strappy red carpet slip dress, making a name for herself amongst the fashion crowd and mingling at magazine parties with the likes of Donatella. With the Noughties came that Versace dress, worn for the Grammy Awards in 2000, and her status as a full blown fashion icon was set. Fast forward over 20 years and we’re being served just as much J.Lo realness through her outfits as we were back then (seriously, what’s her secret?). After recreating that Versace dress moment for the designer’s SS/20 catwalk show like she hadn’t aged a day, she made it very clear she doesn’t plan on dropping off a...

We Love This Cool Affordable Brand Just as Much as We Love Zara

NA-KD has over 3.1 million followers on Instagram, so we’re not entirely sure we’d call it our best-kept secret. But compared to Zara’s 47.7 million, it definitely still falls into the lesser-known category. When we asked our non-fashion friends, hardly any of them were familiar with the affordable brand, so we wanted to take a second to shout about it. If you’re not already a loyal fan, what you’re missing out on is a serious gold mine of inexpensive, chic and understated pieces perfect for building up your wardrobe of basics.  Minimalists, listen up because this one’s for you. Yes, there are some brighter, more out-there pieces on the site (and a great partywear selection for last-minute NYE ideas), but what really shines from NA-KD are its simple, pared-bac...

The Coolest Interior Experts Have Spoken—These Are the Trends to Know for 2022

With all of us spending more time at home in recent years, it’s understandable that we’ve become increasingly obsessed with interiors. Yes, pride in our homes has always been a thing, but with our houses now our office spaces, too (for many of us), it’s placed even more importance (and worth) on creating a sort of sanctuary for ourselves. Not to mention the extra time we’ve had on our hands indoors, repainting and DIY’ing.  As the world of interiors has grown, we’ve also seen it merging with the world of fashion more than ever. Both industries have always been linked in ways thanks to their shared creative and visual nature, but now we have our favourite influencers starting home accounts (hi, @lucywilliamshome), our favourite designers collaborating with iconic decora...

These Are the Trends You’re About to See All Over London in 2022

They may say that the French have a certain je ne sais quoi when it comes to fashion, but in our opinion, nothing beats a London girl’s wardrobe. Maybe it’s the eclecticism or originality ingrained in British fashion, or maybe it’s the determination in the face of the erratic seasons and demands of city life. Either way, there’s always something unique about how they interpret the trends on offer. Parisians may have that refined simplicity down, but no one does relaxed cool like a Londoner.  That’s why, when we’re stuck in a style rut heading into a new season, or new year in this case (how did that happen, BTW?), we always make a point to turn to some of our favourite London girls to see what they’re wearing and how they’re wearing it. Since they’re usually pretty ahea...