Fashion
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The Winter Outfits We’re Excited to Wear Right Now
It can be all too easy when temperatures drop to a certain (read: icy) level to lean on the same outfits you have for the past few years, huddling up in grey, navy and black knitwear and the same black ankle boots. While you can’t beat a classic, if you’re looking for some new winter combinations, the likes of Grece Ghanem, Lucy Williams and more have been wearing a number of practical yet interesting looks you too will be able to wear on repeat until spring. Many of these key items you’ll already own, such as roll-necks and classic blazers, but you can make your winter wardrobe more 2021 with cream boots, teddy coats and leather trousers. Just because you have to make sensible choices doesn’t mean you have to spend the next three months in borin...
These 7 Trendy Basics Officially Make Every Outfit Cooler—Here’s the Proof
My closet is lined with everything from investment buys to everyday staples, but trendy fashion basics are what really fuel my everyday outfits. I’m talking about everything from oversized button-down tops to two-tone polos to basketball sneakers that I’ve been living in, but I could go for some fresh upgrades. That’s why I’m eyeing all of the cool pieces on the fashion set at the moment. Their picks range from wide-leg ivory jeans to logo socks to cropped sweater sets—all cool takes on the pieces you might already own, but with fashion-forward twists that make them feel very of the moment. So, what are the pieces that I think are worthy of adding to your shopping cart right now? Ahead, I’m breaking down the best trendy fashion basics that have earned a spot on the cool girl’s shopping lis...
11 Items That Feel Really Fresh for 2022
The old tropes of things being called “in” or “out” have become redundant, as we embrace more of an appreciation for personal style. That doesn’t mean there aren’t styling updates or fresh silhouettes to appreciate, however, and for spring 2022 there really is something for all tastes. In our Spring Summer 2022 trend report, Hannah Almassi writes that for spring designers ‘there are places to go, people to see and the many ensembles to suit.’ If you want to dress like it’s the turn of the millenium, there are lots of Y2K items heading to our new-in sections, from crystals to super strappy dresses. However if you like to keep things more simple and classic, then you might be drawn towards the minimalist basics, whether that’s a mini skirt or a beautifully tailored pair of trousers. Fl...
Every Fashion Person I Follow Is Wearing This Outfit Formula
Tucking your jeans into your boots is not a new trend; this we know. However, it is a trend that’s been on ice for the last few years. In fact, it’s been lying largely dormant since the noughties, but now, thanks to a host of trend trailblazers, the combination is back and considered to be chicer than ever. While there are lots of items you could pair your jeans and knee-high boots with (think T-shirts, blazers, silk top), there’s one garment our fashion favourites keep wearing them with. Of course, we’re talking about jumpers. From classic roll-necks to statement motifs and block heels to stilettos, we’ve found seven street style–friendly outfits incorporating knee-high boots, jeans and jumpers for you to try. Keep reading to see the best combos on the ‘...
39 High-Street Winter Buys I Can’t Get Out of My Mind
The high street is always the first place I turn when I’m in need of a fashionable fix, but that doesn’t mean its appeal is fleeting. In fact, some of my favourite pieces that I pull out year after year come from the high street, and this year it has some of the strongest winter collections I’ve seen, so I decided to handpick items that I believe have staying power but that will also bring your look up to date. I’ve whittled down what I consider to be the three must-see pieces from some of the high street’s biggest brands, which should hopefully give you an idea of each’s overarching aesthetic for the season ahead. From staples with a hint of trendiness to items that tap into the year’s biggest moments, continue on to see and shop the high-street winter fashion that’s r...
This Is Why Nostalgia Is Set to Be One Of 2022’s Biggest Beauty Trends
You see, when it comes to social turbulence, much like the sort we have experienced since the pandemic broke in 2020, we often turn to the past to seek comfort. And beauty products act as one of the most effective ways to keep our brains in a happy place, thanks to their distinguishable scents and textures. “Various research in neuroscience over the years has examined the link between the brain, memory & scent,” says Dr Jeanina Mahrenholz, counselling psychologist at Chelsea Pharmacy Medical Clinic. “The amygdala part of the brain has a primary role in processing memory and emotional responses. This part of our brain has a direct link to our lymphatic system and is sensitive to scent, which in turn may result in activation of memories and sense of nostalgia,” she adds. I...
9 “Cool Girl” Brands That Are Really Having a Moment
There are a ton of new brands that pop up in the fashion space, but it’s undeniable when some are really having their moment. Suddenly, they are stocked in every fashion insider’s wardrobe, are everywhere on my Instagram feed, are the conversation at fashion dinners, and are blowing up the editor Slack channel at Who What Wear. That combination of things always makes me think that there are big things ahead for the on-the-rise designers. In 2021, there are some cool fashion brands that check all of those boxes, and I’m here to highlight each of them. They range from the coolest possible take on menswear-inspired pyjamas to the cult naked dresses that are selling out everywhere to the sleek no-logo bag brand you need to know about if you don’t already. Ahea...
These 41 High-Street Wedding Dresses Look as Good as Designer Ones
I know from my own experience that planning a wedding can take months. You spend endless hours deciding what your guests are going to eat, what booze they’re going to drink and even which napkins they’ll wipe their mouths on. While this is all important stuff, it doesn’t really compare to deciding on which outfit you’re going to wear. Of course, 2021 (and 2020) had different plans for those who had their weddings coming up, and plenty of nuptials had to be cancelled as a result of the pandemic. But there’s one silver lining I hope I can provide for you. If you’re planning on getting married at some point, then you have more time to decide what you’re going to wear. And if budgets are smaller than you had prev...
7 Items Our Editors Would Never Buy From Zara
Now, we aren’t saying you shouldn’t be shopping for these at Zara. (Heck, some of the items our editors would rather not buy might be your favourite Zara section, and that’s okay—we all have our preferences and opinions.) Truly, in this situation, there’s no right or wrong answer, because at the end of the day, you know we all have an unhealthy obsession with the brand, so who are we to judge? We just thought it would be interesting to find out what these knowledgeable editors steer clear of when it comes to shopping affordably at Zara. That said, we’re not in the way of being unnecessarily negative, particularly when you might like shopping the items we prefer to swerve, so we thought we’d balance this out by charting the items our editors love to buy from ...
These Makeup Trends Are Unexpected, But They’ve Been Huge in 2021
Here at Who What Wear, we love taking inspiration from the trends that have defined the year. Experimenting with all things fashion and beauty can be cathartic, fun, and a great way to spike your creative juices. And what better time than the final months to look back at this year’s greatest hits? We’re already champing at the bit where makeup trends are concerned, so we couldn’t wait to take a peek through 2021’s beauty lens via predictions from some of the coolest celebrity makeup artists in the business—Molly Stern and Renée Loiz, founder of Color May Vary, a Black-owned beauty guide. Ahead, both Stern and Loiz are sharing the makeup trends they’ve been most excited about, along with the must-have products you’ll need to re-cr...
The Staples Our Editors Buy at Marks and Spencer Every Season
When it comes to British fashion institutions, you don’t get much more iconic than good ol’ Marks and Spencer. It’s been there for us at every stage of life—from school shoes and first bras to grown-up winter coats and fail-safe accessories. Not content to be known just for its underwear offering, however, this high-street giant has spent the last decade or so upping its style game, creating trend-led lines such as Autograph to please the fashion crowd. As a team, we’re not embarrassed to admit that we are M&S superfans, and we’re always the first to spot and snap up a trend from the site. Each of us has a specific product that we always return to season after season, be it winter coats, cosy loungewear or chunky boots—it’s the ultimate proof of...
Bra Specialist Womanhood Finds the Best Size-Inclusive and Sustainable Lingerie Brands
Image Source: Womanhood Tanya Robertson founded Womanhood as a destination for stylish, female-owned lingerie brands that support a woman’s bra and body needs as they change throughout her life. “A bra is one of the most emotional purchases a woman will make,” Robertson told POPSUGAR. “It is very confronting, and causes you to look at yourself naked, first of all.” Womanhood is reimagining underwear fitting by finding the best brands that serve the individual needs of women — including bras that go up to a double H cup, bras with a 28 to 40 back, post-surgery bras, and sustainable pants that are holistically evaluated by Womanhood. After watching the lingerie industry over the course of several years, Robertson began to think, “What could I do in this sp...
