Fashion
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5 Trends We’ll Be Swerving for 2022—and the Ones We’ll Wear Instead
Keeping up with the latest trends is a full-time job (we know—we do it), and sometimes it can be overwhelming deciphering which ones to actually try out. This year, everyone has fully embraced trying out new looks. We’ve seen G-string dresses, straps thinner than dental floss and the return of low-rise jeans. And some of these trends are ones no one actually asked for (we’re looking at you, low-rise jeans), but of course, fashion people have tried them nonetheless. As we look to 2022, though, we’re thinking of the items that actually deserve a place in our wardrobes for the long haul. Sure, it’s great to try out microtrends, but we’re turning our attention to timeless, classic pieces. So much so the Who What Wear fashion team has thought long ...
27 Cosy Winter Buys From COS, Massimo Dutti and Arket
I have two goals right now: to be cosy and look chic in the process. However, these two things don’t typically go together. In fact, finding pieces that tick both of these vital boxes can be tricky, as, typically speaking, they’re not made with each factor being given the same amount of consideration. As such, I’ve been searching far and wide to find items of such ilk, not only to show you but also to populate my own wardrobe with. In doing so, I found there were three brands in particular that I kept coming back to: COS, Arket and Massimo Dutti. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the pr...
Glossier Just Opened Its First Store in the UK, and It’s a Beauty Lover’s Dream
It goes without saying, of course, that the place is full of Instagrammable gimmicks. (I use that word in its most literal sense without negativity.) I’m talking a conveyor delivery service that drops your order to a perfectly pink pickup window, Glossier’s iconic G logo emblazoned on the walls and powdery-pink benches to relax on. And it’s not just beauty products that you can stock up on at Glossier London but the brand’s full line of merch, too. Adored by beauty editors, everything from Glossier hoodies to water bottles is on offer. Notably, an in-store London-exclusive passport cover is top of my wish list. I’ll admit that I wasn’t expecting to be impressed. To me, as a beauty editor, Glossier’s London store launch was just another event on my calendar. However, after visiting the...
It’s Official: These Are the Most Popular Shoes of 2021
With track-sole boots becoming virtually ubiquitous last winter, it was only a matter of time before the chunky-sole trend infiltrated other types of footwear. That’s why it hardly came as a surprise this year when we started seeing statement loafers launch across luxury and high-street brands. When it comes to designer brands, Prada has been one of the labels at the forefront of this trend. The Italian fashion house launched logo-embellished chunky loafers earlier last year, garnering the attention of models and influencers including Elsa Hosk, Pernille Teisbæk and more. (The coveted style has since sold out across multiple platforms.) Understandably, several other brands have also embraced the trend, with Proenza Schouler adding i...
17 Pairs of Party Tights That Are Anything But Boring
Over the years, the fashion industry has sometimes had a bit of an anti-tights stance. You often see articles debating how long one can feasibly leave it before having to dredge out the denier 40s as if it’s some sort of anti-fashion faux pas. In reality, most people I know (myself included) jump at the chance to say goodbye to bare legs and fake tan the moment the mercury drops below 10ºC, and even more so when party season hits. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by chatting, sharing photos, blogging and help give users back their fair share of Internet revenue.
16 & Other Stories Buys We Really Love This Month
December is all about indulgence. It typically starts with a busy social calendar and ends with hours spent on the sofa doing very little. & Other Stories’s latest collection caters perfectly to both extremes. If you want to wear something fabulously festive, we’d recommend you look to the pearl-adorned cream jumper or the exquisitely sheer-bronze top and dress, which both have a shimmery effect. In addition to its partywear, the brand excels at cosy dressing. The knitwear and lingerie sections are filled with dreamy, sofa-ready options, including an amazing pair of shearling slippers, a pyjama blouse with a delicate ruffled collar and a chunky cable-knit jumper in bright red. You might not realise that & Other Stories also has a brilliant beauty offering, and we p...
4 Easy Ways to Style a Sequin Top This December
Sequins have long been a mainstay in the world of party dressing, whether in the form of a floor-grazing maxi dress or blinged-up accessories. But it feels as though the sequin is having a moment in the spotlight this year, particularly the sequinned top. Thankfully, with high-street and designer brands alike offering up their own iterations on this iconic party piece, there’s plenty to choose from. Plus, I am happy to tell you that sequins are super easy to style. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by chatting, sharing photos, blogging and help give users back their fair share ...
These Heels Are Destined for Cult Status in 2022
If you were to ask if I’m a heels or trainers kind of girl, I’ll always pick heels. Sure, I snapped up the New Balance 550 kicks as quickly as I could, but for me, heels always win. While my mule collection is getting quite excessive (they’ve taken over every cupboard in the lounge, too), I’m always on the lookout for new shoes to try out. And I am quite literally obsessed—along with the rest of Instagram–with one particular pair right now: slingbacks. These are, of course, not anything new when it comes to the style. It’s a ’50s favourite worn by the likes of Marilyn Monroe in that skirt scene, and Coco Chanel put slingbacks on the map with the now-iconic two-tone pair. You Deserve to Make Money Even When you are looking for Dates O...
According to French Women, These Are the Only Jeans You Ever Need to Own
During a recent Instagram Live between our Editor in Chief, Hannah Almassi, and Who What Wear‘s resident French style expert, Marissa Cox, founder of French-inspired lifestyle destination Rue Rodier and author of the 2021 book, Practising Parisienne, the conversation naturally turned to French style; specifically jeans. For her book, Cox spoke to some of the country’s most iconic dressers to gain an exclusive insight into their wardrobes. It didn’t take her long to see a pattern was starting to form. When talking jeans, there was one pair—a specific cut by a particular brand—that kept cropping up. “French style is really put on a pedestal, but the truth is, it’s actually a lot more simple than we think it is,” says Cox. “When it comes to fashi...
This Is How the Black Beauty Council Is Set to Change the Industry for Good
While the beauty industry has spent a lot of time talking about shade-range extensions and vowing to listen and learn, as 2021 draws to a close, we’re left asking the all-important question: Just how much has really changed? “What’s massively disheartening is that promises were made and not adhered to. When Black History Month came around this year, I thought of course the beauty industry would do something [to mark the occasion], but there was nothing of note,” says Cartwright. It was at that moment she decided something should be done and set about launching the Black Beauty Council. “It’s a council and collective that comes together to drive change. I wanted to create an initiative that holds brands accountable. Not in a cancel-culture way, but in a way that can help guid...
6 Y2K Trends We’re Loving At Monki Right Now
The noughties has had a bit of a rebrand this year—now it’s known as Y2K and the fashion trends from this era have been adopted by the TikTok crowd. Crystal belts, cowl necks and all. Numerous 00s trends have had a revival, and there’s one high street brand in particular that has mastered all things Y2K. Monki always has playful, youthful styling, so it’ll come as no surprise that it’s fully embraced cut-outs, groovy prints and slinky silhouettes. This week the brand is celebrating its 15th birthday, with 15% off everything between the 9th and 12th December with the code BDAY15. We’ve combed through the whole website to bring our edit of the Y2K trends that we are most impressed by, and they range from the subtle to the truly out there. There’s slinky little black dresses you’d expect see ...
Forget LED Masks—This Skin Tool Is Set to Be 2022’s Most Wanted Beauty Product
After two weeks of using the tool every single day, I can categorically say yes it is. In fact, considering it only launched into retailers a couple of days ago, I’d go as far as to say this has the potential to be the one of the biggest skincare products of 2022. You see, while the results aren’t too dissimilar from other facial-massage tools out there in terms of lifting, sculpting and glow-boosting, the tool itself is much easier and more enjoyable to use. “It targets wrinkles deep below the surface by transmitting vertical waves, as opposed to horizontal waves,” explains Darden. And because the device doesn’t use microcurrent technology, unlike so many others out there, you don’t need to faff with a conducting gel. “The product does come with a gel, but it’s there to give a ...
