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The 28 Best Winter Buys From Zara, According to Our Editors

Our philosophy when it comes to shopping is all about buying the best you can at your budget and looking for pieces that are interesting, useful or beautiful and will also go the distance in your wardrobe. When shopping on the high street, it can be easy to be tempted by passing trends or shiny new things, but it’s important to stay true to your own personal style and the things you know you will actually wear. While we don’t stand by the idea of a Zara haul, you can find some amazing pieces there that will last for several years. Our editors all have sharp fashion eyes, and so each has shared five or so pieces they think are worth buying at Zara right now. From chunky knee-high boots to an amazing red coat, these are all winter staples with a stylish twist. Keep scrolling to sho...

The Guilt-Free Fashion Brands We’re Prioritising in Our Wardrobes

“Our individual choices play a central role in driving the kind of systemic changes that the fashion industry urgently needs. But with frequent greenwashing and the lack of transparency across supply chains, it’s often too time-consuming for one person to do all of this research for themselves. That’s why we’ve built the leading and most comprehensive sustainability platform in fashion,” explains Good on You co-founder Sandra Capponi. “Today, millions of shoppers all around the world use Good on You to check more than 3000 brand ratings. Our robust ratings methodology scores brands based on their impact across three key areas: planet, people and animals. As well as pushing more brands to be transparent and accountable, we also celebrate the designers and...

15 Face Serums That Do the Most But Don’t Cost More Than £38

Face serums are beloved because they’re so lightweight but pack a big punch when it comes to skincare benefits. They serve a variety of skin needs. Do you have totally dehydrated, flaky skin? There’s a serum for that. Or what if you want something that has a little bit of exfoliating action to get rid of dead skin cells and dirt? There’s one for that, too. And what about something with anti-ageing benefits? Oh, there’s definitely an option for you. So yeah, face serums can do so much and are a great skincare product, but there’s a downside to them—they can get pretty pricey. I definitely splurge every few months on my favourite vitamin C serum that just so happens to cost £110, but to me, it’s totally worth it because my skin always l...

23 Candy Corn Manicures That Are Absolutely Giving Us a Sweet Tooth

There’s no right or wrong way to achieve the candy corn nail art look. Candy corn manicures can suit any Halloween costume or occasion for the fall season. Adding small details can bring the manicure design to the next level. Every year, Halloween presents the perfect opportunity to explore and create with the utmost creativity. For beauty connoisseurs, this can range from spooky-inspired makeup, colorful contacts paired with scary yet chic costumes, and even festive tattoos for the thrilling holiday. There are so many aspects to consider, especially when there’s a ton of inspiration to choose from. Whether you want to wing it with a DIY costume, gain inspiration through pop culture references, or go all-out using wigs, incorporating these small details goes a long way. Manicur...

My Lips Get So Chapped in Autumn—Here Are 12 Lip Treatments I Swear By

Autumn is officially back, as are the falling leaves, colder temperatures and all the cosy knits. It’s actually one of my favourite seasons, as I’m constantly in a cosy bubble. It’s also the time that I like to transition my skincare products from my lightweight summer ones to my super-moisturising, hydrating and thicker ones. My normal-to-dry skin seems to be struggling with the constantly changing weather, as I’ve recently found myself getting more dry patches than usual. However, I think I’ve just about found the perfect combination of products to keep my body hydrated by lathering my body in Keys Soulcare’s Sacred Body Oil as soon as I get out of the shower and then layering my trusted&...

All the Cool Girls Are Wearing This Affordable Jewellery Brand

Here at Who What Wear, we always like to keep a keen eye on what celebrities are wearing. And while it can be all fun and games to cover red carpet appearances complete with couture ball gowns and six-figure jewels, it’s even more of a thrill to discover celebrities wearing items you can actually attain.  Enter Gin From the Pampa, the affordable on-the-rise jewellery brand that has garnered quite the It-girl endorsement of late. Since its launch in January 2020, the label has been spotted on the likes of Kendall Jenner, Elsa Hosk, Ashley Graham and Gabrielle Union. These incredibly chic individuals are regularly seen in elaborate bespoke wares, but you’ll be pleased to know the designs at Gin From the Pampa often come in at under £100. Expertly capturing the esse...

We’ve Found the Best Boots Around—And They’re All Under £250

The beauty is that fashion trends come and go, but buy a classic colour (tan, black, cream) or animal-print pair and they will last you for seasons. I promise I’m not just saying that, the black ankle boots I currently have on from Office (similar to these) are into their third year and still going strong despite wearing them constantly. This in itself proves you don’t have to spend thousands to ensure they last either. Just make friends with your local shoe-repair shop and pop in for a re-sole every once in a while.  Here at Who What Wear UK we have daily discussions about our favourite pairs (stay tuned next week when all will be revealed) and are constantly sending links to each other for approval on which new ones to invest in. If you’re anything like me who struggles to make...

I Think These Are the 7 Best Shoes to Wear When It’s Cold

Winter presents many sartorial dilemmas. Will your chunky knit fit under your tailored coat? Is one pair of tights enough to withstand the chill? How many layers can you wear without looking like Joey Tribbiani wearing all of Chandler Bing’s clothes? The biggest quandary of them all, however, is which shoes to wear over the course of the next few months. We don’t want to sound dramatic, because there are, of course, worse things than having cold feet, but nevertheless, it’s not exactly enjoyable. So whether you’re heading out for a wintry walk or are planning your footwear for party season, warmth is a key factor to consider. Naturally, practicality should also be considered, but that doesn’t mean you have to scrimp on style. From the pair ...

What I Wore This Week: Remi Afolabi Shared 5 Epic Looks

Remi Afolabi is Who What Wear UK’s video content creator, and ever since she started working with us a few months ago, I’ve wanted to buy everything—literally everything—she wears. With great earrings and knits on Zoom calls and the most expensive-looking Zara pieces, this girl has taste.  If you aren’t one of the smart people following Remi (@remiafolabi) on Instagram already, let me introduce you to this digital native and her great looks. “I want to be comfortable, but I also want to look cool and put-together,” she tells me. “I love mixing relaxed pieces with pieces that are more elevated for a unique contrast.” This manifests in clever pairings like fancy-but-comfy plissé co-ords worn with chunky flats or a pair of sas...

27 H&M, Gap and M&S Autumn Pieces I Rate

While the high-street has generally been in autumn mode since September, it would appear these three brands have been saving some of their best cold-weather pieces until now, which is handy, seeing as the temperatures plummeted this week. It goes without saying that each of these brands has very different aesthetics, but that’s what makes them a joy to shop—after all, you don’t want to see samey pieces everywhere you go. True to its current form, H&M has mastered the art of minimalist dressing with its array of incredible knits and weighty tailoring. M&S has channelled its efforts into creating some of the best affordable dresses of the season (with equally stylish boots to match). As for Gap? I can always count on the brand to deliver the best basics in my wardrobe, bu...

I Just Tried On 11 Perfect Blazers From COS, & Other Stories and Arket

I don’t know if you’ve ever been asked about the single luxury you would take to a desert island or perhaps the one food you would eat for the rest of your life if you had to pick one. Well, I’ve often thought about the sartorial answers to both of these questions, and I have concluded that blazers are the one thing I couldn’t live without—fashion-wise anyway. Easily dressed up and down, able to be paired with almost anything in my wardrobe (from dresses to denim and everything in between) and oh so flattering, the blazer really is deserving of its place in the fashion hall of fame.  Over the course of my career, I have really noticed that high-street brands have stepped up their blazer game, particularly t...

I Just Asked a Skin Expert How to Choose an Anti-Ageing Eye Cream That Works

First things first: Here at Who What Wear UK, we are firm believers in the joys of ageing. After all, what a privilege it is to have lived a life full of fun and to have the laughter lines to prove it? However, despite being downright dubious about a lot of the promises that certain anti-ageing products make, we’re also well aware that there’s no shame in wanting to keep your skin looking its best for as long as possible. And, for me personally, that means investing in a decent eye cream. Yes, despite my scepticism about the efficacy of eye creams while I was in my 20s, now that I’m in my early 30s and starting to see the first flurry of fine lines and long-lasting dark circles, I’m starting to notice a marked difference between the&nbs...