Fashion
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These 15 Medium-Length Hairstyles Are Easy and Insanely Flattering
Here’s the thing about medium-length hair—it’s incredibly versatile. It’s not too short and it’s not too long, which means you get the best of both worlds as far as styling is concerned. Do you want to straighten your hair into a sleek, centre-parted lob? Great. How about showing off your natural texture in a curly topknot? Or, do you want to replicate the wet-look hairstyle that celebrities like J.Lo and Kim Kardashian have made famous? With medium-length hair, you have all of these options and more (many more). The best part is that you don’t have to be a professional hairstylist to achieve A-list results. There are countless examples of medium-length hairstyles that are both easy and flattering (trust us, those two things ...
And Just Like That, the Season’s Best Jumpers Have Arrived
For the record, I’m not talking about flimsy knits that do little else other than give my T-shirts a break. I mean big, chunky, Michelin Man–style jumpers that are cosy, comforting and, naturally, chic. This, however, is a formidable combination and not one you come across every day. Some chunky knits can feel more bulbous than beautiful, while ones that deliver in the pretty stakes often lack the cosy quality I also look for. However, when a jumper does manage to kick off this golden triad, you know it’s worth your consideration. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by chatting, sharing p...
M&S Just Created the Perfect Autumn Jumper—Here’s How We’re Wearing It
There’s nothing that makes us quite as excited as the discovery of an affordable item that could easily pass as designer. This week, this moment came in the form of a jumper courtesy of high street stalwart Marks and Spencer. Of course, good ‘ol M&S has always been prized for its cashmere offering, but when I saw this particular striking ombre number, I couldn’t help but yelp with excitement (it’s my job, okay?) Coming in a statement-making shade of red, but with a classic crew neck silhouette, there’s something about this jumper than just feels so premium. Perhaps it’s the fact that it’s impactful without being obviously ‘trend-led’, and the cashmere fabric makes it feel undeniably luxurious. I a...
The Checkerboard Trend Is the Coolest Look of Autumn 2021
Over the last few years, there’s one print trend I’ve remained entirely faithful to, almost to the point of obsession. I’m talking about gingham. I have more gingham dresses than I can count, and even my favourite bikini (oh, how I miss thee) features the wholesome cottagecore print. However, I consider it to predominately be a warm-weather print, best suited to breezy fabrications and billowing silhouettes, which means that gingham is absent from my outfit rotation right now. Ordinarily, this would make me sad and leave me pining for the lighter days of spring, but this year, there’s a fresh microtrend that loans itself better to the winter months and that has me completely distracted. I’m talking about checkerboard prints—no, they’re not...
Rosie HW’s Fave Knit Is Back for Autumn, and ASOS Stocks the Perfect One
At Who What Wear, we’re experts when it comes to spotting microtrends. But what is a microtrend, you say? Well, it’s the kind of detail that’s distinguished by something as small as the texture of a fabric or the placement of a button. For example, more recently we’ve given you the heads up on microtrends ranging from bouclé jackets to sailor collars, but there’s another one we need to draw your attention to that’s big this season: the sweetheart neckline. For the more eagle-eyed reader, you’ll recognise that this microtrend appeared last winter too however, it continues to remain a favourite among the fashion crowd. From designer to high street, sweetheart neckline knitted pieces continue to have a very fashiona...
We Were Sceptical About Ingestible Beauty Until We Tried This Cult Brand
There’s no denying that one of the biggest trends to emerge in 2021 has been the rise of ingestible beauty products. In fact, when we asked experts at the start of the year to predict the biggest trends in the skincare space, almost all of them called out skincare supplements and products that focused on the inside as trends to watch. This really comes as no surprise. As a lot of our traditional beauty routines have been stripped-down and pared-back over the last 18 months, it makes perfect sense that ingestible beauty supplements that promise plump, radiant skin and stronger hair are growing in popularity. So when we heard that Vida Glow—a market leader in ingestible beauty and the number one global marine collagen brand—was launching in the UK, we were understandably intr...
These Are the 12 Biggest Autumn Beauty Trends, According to Experts
After the shortest summer of all time, autumn has officially arrived. And, if I’m being totally honest, I’m here for it—along with the rest of the beauty industry it turns out. We’ve already predicted what our wardrobes are going to look like for autumn and winter, so I thought there was no better time to tap my beauty contacts for what our beauty habits will be looking like as we move through the final months of 2021. And trust me when I say that things are looking up. While there will be experimental colour switch-ups in our makeup bags and at our hair appointments, there’s also a welcome return to self-care and nourishment as we seek out comfort in our skincare and bodycare routines. Plus, nail art’s popularity looks set to grow. Ahead, ...
I Swear By This One Makeup Product to Brighten My Tired Skin
Despite being a beauty editor with an extensive stash of products at my disposal, when it comes to my daily beauty routine, I’m decidedly low-maintenance. In fact, my usual morning ritual before a work-from-home day consists of a lightning-fast shower, a quick blast of dry shampoo, and then some concealer, brow gel, lip balm and liquid highlighter. Yes, you read that right—liquid highlighter. I will admit that highlighter doesn’t sound like the most obvious of makeup choices when going for a pared-back look, but trust me when I say that a good liquid highlighter can make all the difference in transforming tired-looking skin into a complexion that rivals J.Lo’s level of glow. So, because it’s one of the few makeup products that I wear on my face eve...
The “Naked” Dress Trend Your Wardrobe Is Crying Out For
Party dresses. Remember those? We’re not talking about those with oversize silhouettes or cosy, woollen textures. Instead, we’re reminiscing of a time when we had a reason to party in our fanciest frock. But with any luck, we won’t need to reminisce this year. Now that we’re in October, we think talking about party season is fair game, and boy, are we excited at the prospect of wearing something glam. We’ve been anticipating it so much that we already know what we’ll wear to such an occasion—an update on a bonafide wardrobe staple. Black dresses are classic—this we know—and it seems our favourite designers have been inspired by its timelessness, for the most noteworthy collections all feature a unique take on the black dress. Boasting design details like as...
7 Brands That Always Deliver Epic Wedding Guest Outfits
Wedding season might traditionally fall in the summer months, however after years of rescheduled nuptials and diaries filling for next year, wedding guest outfit planning is now pretty much a year-round activity. If you’re on the hunt for some amazing wedding-ready looks, let us narrow things down a little bit for you by sharing the brands that always deliver when it comes to beautiful, but comfortable, occasionwear. Our list includes some labels which you’re likely to spot at any British wedding, such as Rixo and Self Portrait. But we’ve also added some lesser-known names into the mix if you’re hoping to discover something new. This includes Own Studio, which despite technically catering to brides and bridesmaids, creates beautiful silk separates in plenty of elegant colours that you...
7 Outfit Pairings That Will Make Your Old Clothes Feel New Again
As the new season rolls around, it can be tempting to start eyeing up the new-in pieces that are dropping in-store, and while there are occasions when a purchase is required, we tend to find that that sense of “newness” can be re-created with pieces that are already sitting in your wardrobe. It’s all about styling. Personally, I love browsing both the latest street style snaps and runway looks to gather ideas for the coming months. Typically, these sources are rich with inspiration and cutting-edge ways to work even the most timeless items of clothing. For me, both the Celine and COS A/W 21 shows were gold mines for easy yet undeniably fresh outfit pairings. Think bomber jackets and midi skirts, s...
Gucci and Your Grandpa Have This Autumn Trend in Common
Cycling shorts, thong sandals, cargo trousers—we’ve lost track of the number of “unexpected” fashion trends that have transcended to become the height of cool, but if you asked us a few seasons ago, even we couldn’t predict that this retro item would make an appearance on the style agenda. Knitted vests have made a major comeback thanks to the likes of Gucci and Burberry, which made the preppy top a firm fixture on the runway way back in 2019. Ever since, the formerly fuddy-duddy knit has started to crop up in the outfits of our favourite influencers. Of course, you can borrow styling techniques from your grandpa by pairing them with a button-down shirt, but the sartorially savvy seem to be mimicking Chandler Bing by layering the...
