Fashion
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Here’s How 8 Women Are Styling August’s Hero Buys
Here at Who What Wear, we love discovering a hero buy. You know, the kind of item that pops up on your feed over and over again, worn by people whose style you adore. I like to imagine the cult item with a Sisterhood of the Traveling Pants vibe, appearing in one location and then another, styled in different ways on different people and looking chic all the same. This month, in particular, it feels as if two very specific hero buys have become virtually omnipresent online. The first is Arket’s Striped Cotton Jumper, which has become a choice staple for chic Londoners on days when the weather just won’t cooperate, and the second is Rixo’s Rickie Printed Shirt, which has been seen on those lucky enough to escape for some sun. While the two items are drastic...
I Love Zara, But These 8 Other Stores Are Just as Good
When shopping on a high-street budget, it’s all too easy to fall for the trend-smashing charms and regular arrivals at Zara. After all, we’re only human. The Spanish superbrand works fast and efficiently and never appears to miss a beat when it comes to the items we want in our wardrobes at any given moment. In many instances, Zara can be credited with setting retail trends that other affordable stores follow. (Remember when every brand scrambled to produce a loose-fitting polka-dot midi when that dress took off a couple of summers ago?) Right now, the store’s shoe collection is strong, and the vibrant colours are giving many of us the feels. But there are other shops that provide the same level of inspiration and excitement. If you want...
I Found My Perfect Pair of Jeans—Here Are 5 Ways I’m Styling Them for Autumn
I’ve often gravitated towards a more minimalist style, so my wardrobe consists of chic basics that I can rewear. While my style tends to vary based on my mood, I like wearing neutrals the most, as I find it easier to mix and match different styles together to dress a piece of clothing up or down. That said, the item I want to talk about today is white jeans. It can often be a divisive piece. For a long time, a lot of people have been frightened of wearing them, not least because they can get dirty quickly. They can also be off-putting because some are unsure of how to style them and believe they’re only good for the summer months. But I have one pair of white jeans, and they are so versatile and have taken me through each season. The straight fit from Nanushka is my i...
It Might Be August, But We’ve Already Spotted Autumn’s First Trending Jacket
Yes, we are aware of the fact that it’s only August, but as it’s our job to keep on the cutting edge of all things trend-related, we wanted you to be the first ones to know about the jacket that we expect to be everywhere this autumn. Bravo, Frankie Shop. You’ve only gone and created another cult buy in the form of your quilted Ripstock jacket. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by chatting, sharing photos, blogging and help give users back their fair share of Internet revenue.
I’ve Been Recommending This £7 Sunscreen to Everyone I Know
As a beauty journalist and all-round beauty lover, I’m quite spoilt for choice when it comes to which skincare and makeup products I want to wear. But while I’m sure that some people enjoy mixing and matching the products in their daily rotation, I’m a creature of habit and tend to stick to formulas that I already know and love. However, when it comes to certain products, I’ve found that a little experimentation is key—SPF being one such example. Of course, I totally understand the importance of wearing sunscreen daily—and bang on about it constantly to friends and family—but I’ve had quite a journey finding an SPF that I truly love and is suitable for my skin tone. Because here’s the thing: As someone with dark skin...
I’ve Tried Everything From Milk Makeup, and These 15 Products Are the Best
When cool New York City–based beauty brand Milk Makeup landed in the UK back in January 2019, beauty editors—myself included—went into overdrive. Despite the fact that the brand only launched stateside in 2016, I felt like I’d already spent a lifetime begging my American friends to hit up Sephora on my behalf for my Milk Makeup fix. And I clearly wasn’t alone—Milk Makeup accumulated an incredible 17,000-person waiting list on Cult Beauty. Yes, this was one beauty brand that had some serious social media hype, and I was already obsessed. Milk Makeup is all about good ingredients, clean formulas and payoff that you can actually see. Every product is cruelty-free, paraben-free and 100% vegan. Many of its products come in the form of twist-up stic...
33 Game-Changing ’60s Fashion Trends We Still Love Today
If someone from the future were to take a peek inside of our wardrobes, they’d have a pretty hard time determining what year it is. This season alone, we’ve got wide-leg denim that looks as if it has come from the ’70s, ’90s accessories like chunky loafers and nylon bags, and statement-making ’80s puff sleeves all thrown together. However, if there’s one decade that quietly overarches them all, it’s the 1960s. Every season without fail, on and off the runway, some aspect of ’60s fashion is referenced. For example, for the past few winters, we saw loads of fashion people wearing white boots—a classic item from the era—as well as bold floral prints. But that’s not where the influence of ’60s fashion ends. It was a mom...
10 New-In Autumn Buys I Really Love This Week
As several stores shuttered over the past 12 months, the fashion industry faces huge challenges and strains that pose an inevitable threat to businesses. Many of us won’t be shopping in the same way right now, but even a like on Instagram or a message of support can provide a boost for these brands. I certainly don’t want anyone to feel like they have to buy more right now, but at the same time, after working in the fashion industry for nine years, I want to support the brands and pieces that I love and treasure. As an editor at Who What Wear, I typically spend a lot of time looking at new-in products, and so every week, I update this story with the pieces that have caught my eye and that really stand out. The weather this week has seen us all return to our knitwear and raincoa...
7 Autumn Basics I’m Buying Regardless of This Year’s Trends
At the start of every new season, there are always certain non-negotiable basics I know I’ll be wearing in the coming months regardless of what the trends are. In winter, the list includes a warm coat and lug-sole boots. Spring might involve some new dresses and sandals, summer always requires a trove of white tops and basic linen, and autumn, of course, comes with its own set of essentials—all of which you’re about to read about below. While the 2021 trend agenda has plenty of fun and directional looks to play with, I think the key to having a successful autumn wardrobe is being able to balance out the more of-the-moment pieces with an edit of never-date basics. This will ensure every outfit you wear feels timeless and not too trend-specific. I like to keep ...
39 Impressive Autumn Pieces From H&M
When it comes to affordable high-street retailers, it’s impossible to overlook H&M. The brand is known for its quality basics and trend-led items, which, season after season, manage to capture both the attention of influencers and fashion devotees all over the world. This autumn is no different, as the brand has recently released a collection of items that will seamlessly see you through the cooler weather. Between the expensive-looking wool-blend coats, of-the-moment suiting and practical everyday knitwear, H&M’s autumn edit contains all the hallmarks of a perfect seasonal capsule, with the addition of some statement items thrown in for those occasions that require a little more thought. You Deserve to Make Money Even When you are looking...
I Try Hundreds of Skincare Products a Year, But These 15 Are My Holy Grails
In fact, my skin gets pretty stressed. More often than not, I’m dealing with breakouts, dryness, redness and/or irritation. And stressed skin makes me feel stressed, which subsequently affects my skin even more. And so, I live in a perpetual cycle of stressed-out skin concerns. As a result, we beauty journalists tend to have a stash of products that we reach for any time our skin starts getting stressed out. We keep cleansers, serums and moisturisers on hand that we know can’t possibly do our skin any further damage, giving it just the right amount of nourishment it needs in order to find its feet again. Whether my complexion is dry and sore or spotty and congested, these are the skincare products I turn to when my skin is stressed. You Deserve to Ma...
I Asked Over 2000 Women Where to Buy the Best White Shirts—They Rate These 14
The term “effortlessly chic” gets thrown around a lot in fashion. In reality, these two words are rarely applicable. What about when it comes to the white shirt? Absolutely. No matter what sort of budget you have or what kind of sense of style, the white shirt is the ultimate wardrobe staple. Is there anything else so simple yet so chic? It’s so easy to wear on the weekend and while working from home. It’s perfect for a night out (when we have them) but also a night in watching Netflix. It’s the ultimate classic to have in one’s arsenal, and whether it’s oversized or fitted, linen or poplin, there are endless ways this classic piece appeals and can be rendered. You Deserve to Make Money Even When you are looking f...
