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Trust Us, You Can’t Go Wrong With This Timeless French Trend

The history of the Breton stretches back to the start of the 19th century, with fisherman wearing tops made out of wool to protect themselves from the elements. It wasn’t until 1913 that Coco Chanel introduced the iconic stripe into the mainstream fashion market with her marinière, or ‘fisherman’, tops. Cut to 2021 and the Breton has become a ubiquitous item in the wardrobes of the general public, with its democratic appeal that transcends generations, gender and budgets. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by chatting, sharing photos, blogging and...

These 7 Cute Nail Colours Are On-Trend and So Photogenic

I’ll admit a year-plus of quarantining left me pretty neglectful in terms of my nails. With nowhere to go and no one to see, why put in the effort to paint them and painstakingly wait for them to dry? Of course, that all changed once summer came around and my social calendar filled up. Now, I’m obsessed with giving myself DIY manicures at home, being sure to switch up my polish on a weekly basis. We typically associate bright and neon colours with summer, but 2021’s current nail color trends span a range of shade categories—from chic neutrals to pretty pastels, and yes, of course, still plenty of brights. And while these shades look great on a basic solid manicure, they’re also perfect for incorporating into your choice of nail art designs. Ahead, I’ve rounded up the seven cute nail colour...

5 Autumn Boot Trends An Expert Thinks You Need to Know About

Mary Alice Malone knows good shoes; chances are, you’ll have seen some of her creations already on Who What Wear, for she is the founder and creative director of chic footwear brand, Malone Souliers. And now, she has just been announced as the new creative director of DuoBoots; the Brit boot brand on a mission to make boot shopping a more inclusive experience with its timeless designs, all of which come in seven calf sizes, from 32cm to 50cm. This means that every knee-high and over-the-knee boot from the brand is available in a whopping 60 sizes. And with Malone at the helm, they now pack serious style clout, too.  “Boots are an investment purchase, so it stands to reason you should fall in love with them and want to get the wear out of them,” says Malone. “No...

Everyone on My Instagram Feed Is Buying Dresses From COS, and I Can See Why

When your job is to find emerging trends and show your fellow fashion enthusiasts the must-haves each brand has to offer at that particular moment, you’d assume I’d be an open-minded shopper. This is true to an extent, as very rarely will I disregard wearing a trend before trying it for myself. Admittedly, however, I tend to shop in certain stores for certain things. Take & Other Stories: As soon as I cross its threshold (both in real life or online), I know I’ll come away with one of two things: blouses or a pair of jeans. Similarly, Zara is my one-stop-shop for bags and blazers, while Mango serves as my go-to for blazers.  Lingerie? Marks and Spencer. Wardrobe staples? Arket. And so on. The downside is that I’ll enter a store with blinders on, s...

Whether You Buy Now or Bookmark, You Have to See These Autumn-Ready Finds

You know that point in a season where it’s nowhere near over but you’re fully in it and suddenly become torn between whether to shop or just make do with what you have? That’s kind of where I’m at right now. There’s still so much summer left to enjoy, and I know I’ll definitely end up giving in to buying at least a few more warm-weather “looks” before the season is over, but as I do my daily peruse through the internet’s new arrivals lately, I can’t help but leave with fall on my mind. Yes, if you can believe it, tons of autumn-appropriate pieces are already starting to land on our favorite sites, and the rational (or perhaps irrational?) side of my brain is telling me to quit while I’...

6 Ankle-Boot Trends That Are Going to Wow Everyone This Season

The cowboy boot is one of those ankle boot trends that doesn’t ever really disappear. It’s often reinterpreted, however, and some seasons it’s been about the white boo5, at other times it’s been a more simplified version (Bottega’s being the most sought-after). This season? It’s the classic cowboy boot. As seen at Celine with metal toe caps or from Khaite in black, or even the ones Isabel Marant reissues every season, there’s a cowboy boot for everyone.  You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by chatting, sharing photos, blogging and help give users back th...

Mango, Arket and & Other Stories Just Dropped 30 Epic Autumn Pieces

This summer has been a wash out, with a disappointing amount of weekends spent in knitwear and jeans hiding indoors from never-ending downpours. It’s not quite what any of us had in mind for our post-lockdown summer outfits. Autumn collections are now steadily starting to arrive in new-in sections, and the knitwear, padded jackets and tailoring is quite frankly a welcome (and useful) addition to our wardrobes. There are three high street brands in particular that are leading the way when it comes to their autumn collections—Arket, Mango and & Other Stories. There are certain trends they are all embracing, namely sharp tailoring, elevated knitwear that you could wear to work and earthy neutral tones. Keep scrolling to shop the 30 pieces we love from Mango, Arket and & Other Sto...

11 Skincare Brands French Girls Never Stray From

Gone are the days of having to physically visit France to load up on all the beauty goods known to be in heavy rotation on French girls’ vanities. I mean, that wouldn’t be the worst thing, but thanks to a whole lot of Instagram stalking and some heavy online shopping, we’ve tracked down the 11 skincare brands French women love the most and exactly where you can shop them from the comfort of your own home. Read on to get the scoop! You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by chatting, sharing photos, blogging and help give users back their fair share of Internet revenue.

Another Day, Another Simple Zoë Kravitz Outfit I Just Can’t Fault

We all know Zoë Kravitz is cool, and that her coolness was inevitable before she was but a twinkle in her parents’ eyes. With bohemian actress and goddess Lisa Bonet as her mother and rock legend Lenny Kravitz as her father, it was already written in genetic code/the stars that her style would be effortless, her beauty unmatched, her skills infinite and her wardrobe impeccable. It’s not fair for the rest of us to be dealt this card, of course, but it does still mean that we have a fashion icon to go in the history books and provide us with some pretty great casual ensembles along the way. Recently, Zoë has been hitting the streets of NYC looking particularly great, approaching her hot-weather ensembles with a laid-back attitude and using the kind of pared-back pi...

If You Like The Row, You Have to See This New Minimalist Brand

What inspired you to set up the brand? Before launching CAES I worked as a designer for many years on huge collections that had to fall within a strict framework of (seasonal) styles, budget and time. But for me, it didn’t feel right anymore. I had a strong desire to focus on quality and designing items that would not be limited to one season only. To be able to really give my full attention to each piece, take my time and really love the end product. That was my dream. I envisioned smaller collections in “editions” rather than seasons, with qualities and colours that would remain timeless and wearable year-round. The first thing I did was look for the right suppliers who shared my vision. We ended up working with family-owned companies in Portugal so we can visit them of...

11 Italian Brands Every Fashion Person Wants In Their Wardrobe

When it comes to pushing sartorial boundaries, no one does so quite like Italian fashion brands. You need only think of the powerhouses—Prada, Miu Miu, Fendi, and so on—and their standout collections instantly come to mind. Ask me what I remember seeing on the New York runways in February 2017, and, honestly, I couldn’t tell you anything off-hand. But Gucci’s Milan Fashion Week show the same year? I can instantly recall a green jacquard suit styled with a straw hat the size of a beach umbrella, a banana-yellow jumper adorned with bats, and a cascading sequin maxi dress complete with rainbow stripes and flowers, juxtaposed with an offbeat jewellery choice; a black leather dog collar. It’s simple, Italian fashion brands create clothes to be remembered; that you canR...

I’m Convinced These Are the 13 Most Popular Designer Bags Ever

Every season, new handbag trends make their way into the street style world, and each season, we eagerly scout said accessories. Right now, it’s the super-tiny purses that seem too small to hold even a tube of lipstick and those incredibly unique styles sure to liven up your look in an instant that are reigning supreme. They’re fashion-forward and have a serious street style star backing. Sometimes, though, it’s the classic designer handbags you simply can’t say no to because they are just that—classic. If you’re unsure about which luxury piece to splurge on, consider turning to the most popular designer bags ever. It’s no easy feat to earn such a title, and though many come attached with a pretty big price tag, they’re worth the splurge ...