There’s a lot of power in a signature scent—it’s another form of personal identity that allows the wearer to be sensed without even speaking. Consider it the beauty counterpart to personal style. And just like my own sartorial approach, I’ve taken care to find a scent that really resonates with me. As most of you already know, fragrance is a highly personal thing. I would be okay with smelling like Atelier Cologne’s Vanille Insensée for the rest of my life. On the other hand, my mother tends to run across the room anytime she’s within walking distance of it. Each person has their own idiosyncratic preferences that add an extra layer of complexity to the business of fragrance. It’s partly why it’s taken me so long to f...
Love Island returns to our screens this summer, and with it comes all the drama, side chats, and couplings (and decouplings and recouplings) to look forward to. One thing we’re also excited about for season seven? Host Laura Whitmore‘s enviable summer wardrobe, which is sure to be full of colourful prints, sparkly accessories, and sky-high platforms — all of which we’ll be lusting over and adding to our sartorial wish lists. We’ve long been fans of Whitmore’s personal style, which has always been fun and playful with an unexpected edge. In the last couple of years, the star — with the help of her stylist Emma Lane — has been looking back to the ’70s for fashion inspiration, wearing more psychedelic prints, colourful minidresses, and statement suits with ...
Shopping should be intuitive and instinctive; you should invest only in things you actually want and don’t need to convince yourself to buy. And right now, our intuition is telling us to shop for swimwear. This is probably because it’s the time of year we’d usually do so, but even with abroad holidays placed largely on hold, we still find ourselves looking for that summer-swimwear fix. That said, swimwear is not just a holiday purchase—with beaches, lidos, pools and swimming spots right here on home soil, you’ll have plenty of opportunities to slip into a cossie or bikini over the next few months. Throw in some park- and garden-based sunbathing, and the need for chic swimwear is ever present. Now that we’ve agreed that swimwear is still a sound investment...
On a recent Zoom call, my friends and I found ourselves discussing our most recent purchases. With summer having officially kickstarted in June, it seems we’ve all indulged in a spot of new-season retail therapy for the season ahead. Now, it’s worth noting that all of my friends have different looks—some subscribe to the minimal aesthetic, while others are all about ruffles and frills. Me? I’m somewhere in the middle. But what I found most interesting was the fact that, with polar-opposite styles, every single one of my friends had bought fresh pieces from one brand in particular: Zara. How is it that Zara can create tiered, floral-print dresses with oversized, pounced collars, then produce the sleekest blazer-and-trouser set, and, somehow, they b...
There are various factors to consider when choosing an outfit for an important event: the venue, the dress code, the weather and even how long the ceremony lasts. Then there’s the sheer number of dress options to choose from (not to mention the tailored and jumpsuit alternatives—but that’s a whole other article). From lace and chiffon to silk and organza, we really are spoilt for choice. More than anything else, we’re just excited about getting dressed up again, putting on heels (never thought we’d hear ourselves saying that) and painting the town red. So really, we’d be happy in anything that doesn’t come with a matching knitted top. However, we want to make sure we don’t merely get distracted, magpie-like, by a...
It’s easy to become devoted to specific brands, especially when you know they fit you well, have a quality level that you’re happy with, and when much of your shopping takes place online. Sometimes, it can feel like too much hassle to try something new when there’s a lengthy returns process lingering over your head. However, by sticking to the same brands day-in, day-out, in doing so, you could be (read: absolutely are) missing out on some genuinely great opportunities. So, if you’re keen to shake up your shopping habits, look no further. This summer, we’ve noticed that nine brands seem to be dominating the fashion sphere, and while you’ll likely have at least heard of some of them, we’re willing to bet that they don’t feature heavily in your...
In my experience, Marks and Spencer is one of those often-underestimated brands in fashion circles. While it might not be the most cutting-edge offering on the high street, it’s very hard to not return to it season after season once you’ve discovered its hidden gems. For Who What Wear editors, it’s a firm fixture in our summer capsules, particularly when it comes to expensive-looking staples. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by chatting, sharing photos, blogging and help give users back their fair share of Internet revenue.
The whole idea of “fashion trends” began in the 1970s. It was a decade of fads, fun, and experimentation with personal style. Laura Ashley’s prairie aesthetic was popular at the same time as Vivienne Westwood’s era-defining punk style. The disco scene at Studio 54 was buzzing alongside the laid-back all-American blue jeans look. A lot happened in the ’70s — including Halston‘s slinky, minimal dresses from the Battle of Versailles — and we’re zoning in on 6 iconic fashion trends that will add instant (and easy) ’70s glam to your summer outfits. When many of us think of defining fashion moments of the ’70s, we quickly go to wide-leg trousers, platforms shoes, and the TikTok revival of Farrah Fawcett‘s famous feathered hair. But the ...
With an ever-changing traffic system, travel plans have been few and far between for many this year. However with the likes of Ibiza and Malta just added to the green list and lots of you heading to British beaches, many will suddenly be shopping for swimwear. Shopping for a new bikini or swimsuit can be very difficult, which is why we’d always recommend approaching it as early as you can. No-one wants to be running around trying to find a bikini 24 hours before a flight. It’s also one of those items that we’d recommend to not only buy for specific trips—if you see a suit you love out of season, hold onto it ready for your next holiday. Below we’ve listed the six swimsuit trends that we have seen a lot of this year, picking a mix of simple style...
If this time every year you get an uncontrollable urge to completely switch up your hair colour, you’re not alone. With the height of summer approaching rapidly, embracing a change in shade is a natural yearning—especially if, like me, you’ve spent almost the entirety of lockdown mood-boarding hair inspiration on Pinterest. However, while summer tends to be the time that most of us start thinking about a change of hair colour, the beaming sun can actually put our colour and hair health at risk. If you’re planning to sit in the sunshine, Nikita Fisher, co-owner of Palmer Fisher London, has a brilliant piece of advice for protecting your hair (other than with a hat). “My top tip is to put conditioner in your hair whilst you are s...
The first time I used Brow Fix, I was just expecting it to be another bog-standard brow gel. In honesty, I’d learned to live with the fact that most brow gels are little more than satisfactory. But when I applied it to my brows, I realised this stuff was different. First up, it’s a clear gel, which is perfect for my no-makeup makeup preferences. While so many clear gels out there turn white and crusty once dry, this stuff does no such thing. It applies like a silky balm that makes brows look conditioned and glossy. For me it’s a brush-it-on-and-go sorta product, but for those who like their brows to look a little fuller, it’s ideal for use over pencil or pomade. Secondly, I want to talk about the brush because I think it’s the pièce de résistance. For so long, my brow routine had...
If there’s one thing I know, it’s dresses. My wardrobe is full of them, and I wear them 99.9% of the time. I’ve always struggled with casual (long-time Who What Wear readers will have repeatedly read about my ongoing struggle with denim—sorry to be a bore!), so easy, good-looking frocks are my most trusted fashion staple. I have affordable ones that I wear each and every week. I have special, more expensive ones that come out for important occasions or big meetings. I have those in-between, mid-priced options that bridge the gap between casual days and fancy ones. I own styles that are ultra-summery and best for heatwaves and holiday packing, but I’ve also got a fair number of clever, trans-seasonal styles that can work layered up and with ...