Fashion
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These 9 Outfits Are Ideal for Any Great British Holiday
International travel isn’t an option for most of us this summer thanks to quarantines and an ever-changing traffic-light system. This means many of us will be exploring the best of the British Isles, staying in shepherd’s huts in Norfolk, cottages in the Cotswolds and pretending Cornwall is California. Whether you’re going to the Lake District or Somerset, we’ve put together some outfit ideas that will be ideal for any trip to the countryside this summer. A reality of a British holiday is that the weather will be moody and unpredictable, so below, you’ll find outfits for those unfortunate chilly days and dress-and-sandal outfits for when the sun makes an appearance. There are some items that it seems like everyone is packing in their suitcases t...
Trust Me—This Cool LA Makeup Brand Is Actually Worth the Hype
As a beauty editor, there is nothing that gets my heart racing more than hearing the news that a particularly buzzy beauty brand is crossing the Atlantic to arrive on UK soil. With much-hyped names like Glossier and Drunk Elephant leading the way, there’s no doubt that accessibility to international beauty brands has come on leaps and bounds in recent years. In fact, I can’t remember the last time that I had to plead with a friend, colleague or family member that was holidaying in the US to do a Sephora dash for me—almost all of the coolest Instagram beauty brands are readily available here now. Well, except that is, for one: Tower 28 Beauty. Launched in April 2019, Tower 28 Beauty almost immediately garnered ...
I’m a Vintage Expert, and These Are the 9 Online Stores I Always Return To
As any loyal Who What Wear readers will know, we are, and have always been, pretty serious when it comes to vintage fashion and have long believed that it should be an integrated part of the average wardrobe. The second-hand movement has certainly gained momentum over the last few years, yet we believe it is so much more than a passing fad, and regardless of the fluctuations of public perception, we remain dedicated to the pre-loved cause. Of course, we could not be happier that vintage fashion is finally getting the attention it deserves, and it feels as though every week, we see the launch of another online seller. Understandably, the sheer choice on offer can be overwhelming for second-hand newbies, so I have been scrolling through my Instagram fe...
K-Mids Just Wore an Amazing Pair of Jeans—and They’re & Other Stories
We love it when Kate Middleton breaks out of what we usually see her in. For as long as we can remember, the Duchess of Cambridge has been solidly dedicated to her dark skinny jeans (a true millennial). In fact, we can’t recall a time when she’s worn jeans that weren’t skinny. But today is a new day that has brought us the DoC in a pair of slim-fit straight-leg blue jeans, and we’re here for it. Even more so because they come from & Other Stories at an affordable price of £65. K-Mids was out visiting the Urban Nature Project at the Natural History Museum and opted for a casual look that included a rather swish Chloé blazer, a white ribbed top, Vejas and those blue jeans. Our eagle-eyed editors at Who What Wear reckon the jeans in question ar...
Love or Loathe It—the Mullet Is the Most Searched-For Haircut of 2021
Forget Bennifer, the Friends reunion and low-rise jeans. When it comes to 2021’s unexpected comebacks, none have surprised me more than the return of the mullet. Yes, this retro throwback—made cool in the ’70s by celebs like David Bowie and less so in the ’80s by presenters like Pat Sharp—is enjoying something of a renaissance as we all emerge out of lockdown ready to embrace a long back and sides, apparently. In fact, according to a report by Cosmetify, the mullet is actually the most-searched hairstyle of the past year, with over 15.5 million searches—an increase of 142% on the previous year. That’s a lot of mullet inspo. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should ...
This Pattern Is Still Trending for Summer 2021
I don’t need to tell you gingham isn’t exactly a groundbreaking print. If you went to primary school in the UK and wore a dress, you almost definitely wore a version of it at some point. The print loved by Dorothy in The Wizard of Oz has, unsurprisingly, been around for centuries. It’s thought to have originated in Southeast Asia and was later seen in the 18th century in mills in Manchester. But it’s no longer just a twee preppy print associated with school-girl pinafores—it can now fit into any wardrobe. In the fashion world, gingham (like polka dots and florals) rolls around every summer. It’s why it’s always a good idea to invest in the print as you’ll wear it for so many summers to come. But don’t start yawning yet, because 2021’s t...
The Affordable Summer Hero We’re Living in Right Now
It seemed as though summer 2020 was all about basics, whether it was the perfect tracksuit, the ultimate white tee or the most versatile throw-on dress. This adoration for all things classic also brought about a renewed love for shorts, specifically linen shorts, and the obsession has well and truly continued into 2021. Holidays might be a little uncertain this year, but this comfortable wardrobe hero is sure to instantly transport you to those sun-drenched beaches, wherever you are. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by chatting, sharing photos, blogging and help ...
From Lagos to Dubai: What Women Around the World Are Shopping Right Now
In many ways you could say that thanks to the internet, fashion has become democratised. Anyone, no matter what part of the world they live in, can buy the same item. Someone in Sydney can purchase the latest Bottega Veneta bag as easily as someone living in Mexico City. However, while Instagram might make you think that “everyone dresses the same” that’s not strictly true. Having spent plenty of time (read: years) looking through street style looks during various fashion weeks, I can tell you that there’s a definite difference between how the fashion crowd in London dress to those in Milan, New York and Paris. Each individual city has its own look. London remains true to its eccentric reputation, Milan is bold and full of Gucci, New York is slick and Pari...
22 Non-Tacky Takes on Summer’s Wildest Nail Trend
Something personal you should know about me: I have a pretty strict anti–animal print policy. The conventional favourites (zebra and leopard print, check) have a way of giving me visceral flashbacks to the aughts, all before rushing back out of popularity before anyone even bats an eye. That is, with one major exception: cow print. The underrated, über-versatile pattern plays the perfect complement to everything in your closet, from neutrals to bright colors, and even other animal prints. (Calling Kendall Jenner’s recent Instagram post to the stand.) As of late, master manicurists have proposed an all-new way to imbue the print into your signature look. You guessed it: cow-print nail designs. It’s the playful, extraverted, ...
Hands Down, This Is the Best £59 I’ve Ever Spent on a Shirt
It is that time of the year where you want to be able to quickly dive into your wardrobe and uncover something that’s easy, stylish and literally cool to wear. A simple cotton shirt might be written off as boring, but I find that a poplin button-down provides endless outfit inspiration. This is a staple piece you will keep running to not only during summer, but all year round. I find poplin shirts to be such a versatile item to have in your closet whatever the season because the layering opportunities are endless. The same shirt can be smart or casual, classic or more adventurous, depending on how you choose to incorporate it into your ensembles. You can have a surprising amount of fashion fun with a simple poplin shirt, and my favourite is Arket...
Laura Whitmore’s Sultry Punk Style Is Giving Us Endless Summer Outfit Ideas
Laura Whitmore loves ’70s fashion. The Love Island host often wears bright psychedelic floral prints, disco jumpsuits, and statement suits with wide-leg trousers. Much like Laura’s lively presenting style, her personal style is fun with an unexpected edge — and we’ve traced the evolution of her outfits from presenting for I’m a Celebrity…Get Me Out of Here! NOW! to becoming the host of Love Island. Laura’s styling focuses on suits, blazer dresses, leather jackets, and sultry minidresses. In recent years, her fashion choices have become more colourful and girlish, with a well-fitted pair of wide-leg trousers being a consistent choice for the star. Laura’s stylist Emma Lane, who also names Sex Education actor Aimee Lou Wood as a client, has a similar...
I Haven’t Worn This Top Trend Since 2007, But That’s About to Change
From structured corset-style tops to bohemian-inspired scarfs and basic jersey tubes, the strapless top has come back and is better than ever. If you’re not quite sure how to style them, fret not, for influencers are serving up some stellar suggestions. We love how Lucy Williams and Emmanuelle Koffi have given theirs a cool update with the addition of ecru trousers and jeans, while Alessandra Garcia uses her bright pink tube top to lift her staple black midi skirt. The general rule of thumb being to keep your bottom half pared-back and simple, to let your strapless summer top shine. That, or you can follow Nicole Huisman’s lead and seek out styles in stand-out shades and buy up any matching trousers that come with it. Whether you’re looking for something to wear on a hot day or want t...
