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30 Hot-Weather Buys From Zara, COS and Arket

This week’s heatwave caught me somewhat by surprise, and made me suddenly aware of the gaps in my summer wardrobe. I haven’t bought any hot weather clothing since my last holiday over two years ago, and so have spent the last 24 hours searching for easy-to-wear sundresses, linen separates and comfortable sandals. After a few hours of browsing new-in sections, it became clear that there are three high street brands that are really excelling when it comes to a hot weather capsule—Arket, Zara and COS. Whether you like your summer clothes to be loud and adventurous or simple and classic, there’s likely to be an item for you below. Zara caters to those who want summer clothing with heaps of personality, with hot pink satin dresses, and unusual silhouettes, while Arke...

From Gigi To EmRata, Everyone Is Suddenly Wearing This Summery Dress Brand

Every now and then there seems to be a contemporary brand that really captures the celebrity set’s attention. Last summer, Cult Gaia’s Serita dress was worn by Rosie HW, Hailey Beiber and a number of former Victoria’s Secret models, while the summer before Réalisation Par dresses were spotted on Kaia Gerber, Bella Hadid, Kylie Jenner and just about every other Gen Z It-girl.  This summer though, I’m willing to bet that Ciao Lucia will be the brand on speed dial for the A-list’s styling crews. According to the brand’s website, the LA-based label is made “for the girl, on eternal vacation.” And even if vacation is simply a state of mind, Ciao Lucia’s summery aesthetic can bring the holiday to you, wherever you may be.&...

If You Buy Anything This Summer, Make It This Chic Two-Part Outfit

If the warm weather has been distracting you from your Who What Wear reading lately, this one sentence should bring you up to speed: The fashion world is losing it over linen this summer. From breezy dresses to chic trousers, linen fabrications are cropping up in every product category. However, if there’s a piece that’s proving incredibly popular, hands down, it’s the linen shorts set. A move-on from traditional suiting, linen shorts sets are summer’s answer to co-ords. Breathable and versatile, they’re a dab hand in a heatwave but also bring polish to your seasonal outfit rotation. I’m especially loving how my favourite influencers are styling theirs, whether over swimwear or jersey basics, paired with trainers or sandals. Fashion types are donnin...

I Love a Low-Effort Outfit, and These 6 Ensembles Are Right Up My Street

If I had to sum up my ideal approach to fashion in one phrase, it would have to be ‘minimal effort, maximum impact’. I love outfits that can be thrown on and styled in no more than five minutes flat, but when you walk out the door you could fool people into thinking you spent hours putting it together. While for many people, looking good during social distancing is not always at the top of their priority list (understandably), I have found that clothes can really have a transformative effect on my mood. Personally, as I have found myself becoming better acquainted with my sofa, the minimal-effort part of dressing has definitely taken precedence. Thankfully, summer is a season that lends itself to the low-maintenance approach to dressing, as you can stic...

16 “Ooh, Where Did You Get That?” Dresses From H&M

If you’re suddenly finding yourself in need of a throw-on summer dress, we believe one of the best places to go is H&M for affordable but expensive-looking pieces. Whether you want something long and dramatic or mini with cut-outs, H&M has lots of beautiful casual dresses to choose from. The only thing to note about a good H&M dress is it tends to sell out pretty quickly, so we can’t guarantee that the 16 below will be around for long. There are several details that the brand is leaning into for summer 2021, including double spaghetti straps, oversized puff sleeves, open backs with criss-cross straps and smocked bodices. Keep scrolling to see our edit of the 16 H&M dresses we love.  You Deserve to Make Money Even When you are looking for Dates Onl...

The 9 New-In Pieces I’m Adding to My Wish List This Week

We created What to Buy Now to bring you a concise edit every Monday of the items we really love, including pieces from the high street and designer labels, vintage gems you can buy online and even charity-shop treasures. We’re constantly scanning the most stylish online stores so you can feel safe in the knowledge that you won’t miss a thing. We know that your fashion requirements can vary massively from season to season, whether you’re looking for an immaculately tailored staple, an affordable sundress or the perfect pair of shoes. So not only will we cover all the bases, but as ardent believers in mindful consumption, we’ll also make sure everything we include will look just as fresh in a year’s time as it does now. Of course, weR...

Presenting: A Whopping 24 Different Summer Hairstyle Ideas

Summer is basically at our doors already, which means swimsuits, picnics, and seaside trips are on the horizon. I know I’m not the only one who’s already mentally planning cute outfits, pretty makeup looks, and fun hairstyles I plan to wear to all of these summer activities. We’ve had a lot of time to think about this over the past year. But during the carefree summer months, I tend to gravitate towards looks that are a bit more effortless, so I can spend less time prepping and more time enjoying. Certain events like weddings and date nights I’ll go bigger, but I like to have a range of hairstyles to choose from that I can refer to and select based on how much time I plan to dedicate to getting ready. Since I’ve been amassing hairstyle...

Out Of the 11,000 Items in the Net-a-Porter Sale—I Think These 24 Are the Best

There are over 11,000 items in the Net-a-Porter summer sale, spanning scarves to skirts and boots to ball gowns, which, I probably don’t need to tell you, would equate to a lot of scrolling time. Luckily for you, I am a bit of an expert when it comes to speed scanning, and I have managed to track down 24 winning pieces from the seasonal edit that are simply too good to miss. Head on down to see what I found.  You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by chatting, sharing photos, blogging and help give users back their fair share of Internet revenue.

Bethany Williams Shares How Allyship With Marginalised Communities Inspired Her New Collection

Bethany Williams’s new collection, All Our Stories, is inspired by the designer’s work with The Magpie Project, a grassroots organisation that supports women and children under 5 who are at risk of homelessness. All Our Stories highlights the stories of five of these families and photographs them wearing Williams’s richly textured garments made from textile and publishing waste. Some standout pieces from the collection are two corsets in collaboration with Welsh designer Rosie Evans, who made the corset boning out of fruit packaging waste. Six looks from All Our Stories were chosen for Williams’s submission for the 2021 International Woolmark Prize finals, and the designer spoke to POPSUGAR about how allyship with marginalised communities is the driving force of her...

The Best New Sustainable Swimwear to Shop for Summer Days by the Sea

Fashion has a complicated relationship with plastic. As much as we pass laws to reduce it and march in the streets to get it out of our oceans, plastic fashion (like PVC shoes, clothes, and accessories) continues to be one of the industry’s biggest trends. It’s a funny paradox where our fascination with transparent pieces is subverting the actual transparency that we need from big brands. But what if we used the demand for this trend as a way to reduce our plastic problem? The word “sustainable” was once tied to an underground and overpriced market. Now that the eco-fashion revolution is in full swing, there are tons of fresh brands like Mara Hoffman, Reformation, and Chromat that are gaining loyal fan bases while influencing mega retailers, like H&M and Zara, t...

The Summer Dress That Just Converted Me Back to Body-Con

I never thought I’d say these words again, but I wore a body-con, and I liked it, and I think you might too. We all like to categorise ourselves, particularly when it comes to fashion, and while there’s nothing wrong with wanting to be part of a style group, it can also result in us pigeonholing ourselves. For me, this is how I ended up disavowing body-con dresses after a long and tumultuous love affair with them as a teen. But 10 years later, I’ve finally changed my tune. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by chatting, sharing photos, blogging and help give use...

19 Classic Summer Pieces I Always Buy From the High Street

Let’s get one thing straight: classic doesn’t have to mean basic. I’m making this point from the off because I think it’s important to distinguish what we’re talking about here. When I say classic summer pieces, I mean items I wear for the duration of the warmer weather. It’s the floral dress I wear every time I have dinner with friends, the loose vest top I put on when there’s a heatwave and the chunky sandals I pair with practically everything. But it can also mean some fun printed trousers, a bright-pink midi or a satin slip skirt. Classic here translates as items I wear all the time that are ideal for summer, and they don’t have to be neutral or pared-back. You Deserve to Make Money Even When you are loo...