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5 Vibrant Colours That Will Be a Joy to Wear This Summer

In Who What Wear’s spring/summer 2021 trend report, editor Emma Spedding cited “the joy of getting dressed” as a key mood for the season ahead. The sentiment was echoed by MatchesFashion’s fashion and buying director, Natalie Kingham, who, in the platform’s own S/S 21 report, referenced the role of colour in the summer runway collections. “If there is one thing that has made me smile, it has been seeing bright bursts of colour on Zoom calls. Many designers worked with a bold palette for spring, including some brilliant day dresses by Valentino, which will translate well however you want to wear them,” she explained. “We also saw bright colour via tie-dye at The Elder Statesman, and even the humble Ugg was updated...

8 Summer Outfits I Just Know Will Earn You Compliments

In just a few weeks, it’ll officially be British summertime. Though, the glorious weather we’ve been experiencing across the country of late has already put us in the summer spirit. We’re shedding our layers and ready to embrace the season with billowing linen, short hemlines, spaghetti-strap sleeves, pretty dresses and sandals that show off our recent salon pedicures. However, making the switch from spring to summer can be hard to wrap your head around. As such, we’ve found eight cute outfit ideas to provide you with all the inspiration you need to start the season in style. These looks have been chosen as we believe they’ll be easy to re-create with pieces you already own or, at the very least, require minimal new investment on your part. Of course...

I’m Always on the Lookout for Great Tops—Here Are 25 That Are Affordable, Too

This two-part look is near impossible to get wrong and 100% can be assembled using pieces in your current wardrobe. Still, if you’re looking for a quick top refresh, I’ve got you. Below are 25 of the best affordable summer tops I’ve seen lately, which tick off every major summer trend to boot—pink, tie-dye, puff sleeves, neon, micro pleats, linen. The gang’s all here. Scroll below to see my pick of the best affordable summer tops to pep up your style this season. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by chatting, sharing photos, blogging and help give users back their fair ...

I Haven’t Shopped All Year, But Mango’s Summer Collection Just Changed My Mind

I like to plan out every aspect of my life, particularly what I’m going to be wearing for it, but lately, I’ve found myself struggling with my fashion identity. Postponed weddings, cancelled holidays and, let’s face it, the lack of a social life means I’ve been shopping considerably less than I ordinarily would have been.  It’s my job as an editor to show you a considered and concise edit of the best pieces in fashion at any given time, and I love that challenge. However, right now, I’m increasingly indecisive about what to buy for myself. So much so I’ve barely added anything new to my wardrobe this year. I need an intervention—something to help me reignite my passion for getting dressed (in something other than leggings a...

June Must Haves: 7 Gorgeous Summer Fashion Pieces and Homewares We Are Shopping

If you’ve ever tried finding exactly what you’re looking for in the millions of new clothing pieces, shoes, accessories, and interior items launching daily, then you’ll know that shopping online is anything but easy — but that’s why you’ve got us. Our days are dedicated to finding the absolute best new things for you to buy every month from the coolest brands of the season, and we’ve handpicked seven standout items that you’ll want to add to your shopping basket ASAP. This June, as we welcome the summer season, we’re keen to add a new swimsuit to our wardrobe. Instead of choosing a minimal suit, the summer sun is inspiring us to go bright and bold and invest in colourful printed one-pieces and bikini sets. And what would a day by the beach, a...

Gigi Hadid Just Wore the Loveliest £36 Mango Top, and It’s Still Available

Is Gigi Hadid an ardent Who What Wear follower? I ask because it was only the other day that we were extolling the fashion virtues of Mango’s many brilliant crochet pieces, highlighting that they are some of the strongest on the high street for this topline summer trend. We know that celebrities aren’t immune to the charms of a well-chosen affordable item, despite owning closets full of designer garms. But those high street pieces have to work hard to stand up to the luxury good these A-listers are used to, and the detail, design and finish on this £36 crochet polo shirt manages to do just that.  Stepping out in New York a few days ago, Gigi’s low-key outfit looked like the very epitome of relaxed warm-weather dressing. From her slouchy-yet-tailored mustard...

10 Specific Things Every Fashion Girl Will Wear On Trips This Summer

If it seems like all anyone can think about or talk about lately is summer holidays, you’re not the only one that’s noticed. We’re all excited to get out there and safely travel again, even if it’s for a holiday in the UK. I, for one, have been busy searching for items to pack and have come across quite a few pieces that I know will be in every fashion girl’s Instagram post. If you’re wondering which accessory, swimwear, dress, and shoe trends are on the horizon for summer 2021, travel photos are a great way to find them, as we usually pack our freshest pieces for trips (or is it just me?) So whether you’re headed to the seaside, the countryside or the city, it might be helpful to read this prior to making your packing list...

The 9 New-In Pieces I’m Adding to My Wishlist This Week

We created What to Buy Now to bring you a concise edit every Monday of the items we really love—from the high street, designer labels, vintage gems you can buy online and even charity-shop treasures. We’re constantly scanning the most stylish online stores so you can feel safe in the knowledge that you won’t miss a thing. We know that your fashion requirements can vary massively from season to season, whether you’re looking for an immaculately tailored staple, an affordable sundress or the perfect pair of shoes. So not only will we cover all the bases, but as ardent believers in mindful consumption, we’ll make sure everything we include will look just as fresh in a year’s time as it does now. Of course, we’ll also bring you those piec...

Square-Frame Sunglasses Are Having a Moment—and These Are All Epic

Every picture I am saving on Instagram recently seems to have one thing in common—a pair of vibrant square-frame sunglasses. This might be a side effect of recently finishing the ’70s series The Serpent, or maybe it’s because like many Brits I have been desperately craving some sunshine. I typically tend to be very boring when it comes to sunglasses, only wearing a Wayfarer or similarly classic shape, however this year I’m drawn towards retro shades in vibrant hues.  I’m more than ready to have some fun with my outfits again, and wearing a pair of OTT bright green sunglasses might just satisfy this urge. Unsurprisingly, Gucci (a moniker for maximalist nowadays) is leading this trend, with its angular, rainbow shades. Another label which has sparked th...

I Rarely Spend Huge Amounts on Dresses—Here Are 36 Affordable Frocks I Love

Dresses are my most favourite thing to shop for. More often than not, I’ll return trousers or tops based on their unpredictable fit, but I find it easier to tell whether a dress will fit and suit me; even if I only have a product shot to go by. Another plus side of dresses is I find that you don’t need to spend a fortune to find a really beautiful dress. I’ve become a dab-hand at spotting a great affordable summer dress. Putting my skills to the test, below I’ve curated an edit of affordable summer dresses, just for you. It’s worth noting that one person’s idea of what’s affordable will always differ from the next, but with stand-out dresses from as little as £18 and £29 (from COS no less), and peaking at £145, I’ll let you determine wha...

These Colour Trends Are Going to Dominate the Rest of 2021

It’s plain to see from our autumn/winter 2021 trend report that colour has a huge part to play for the second half of the year. The forthcoming season is set to be bold and rather beautiful with super-bright, densely pigmented shades taking a prime position across many a key designer collection. You’ll find ultra-saturated corals, highlighter yellows, neon, Kelly and emerald greens, lipstick reds, juicy oranges and punchy cobalt blues. There’s an omnipresent pink aura running through the runways, with every option available—light baby-pinks through to deep fuchsias—but perhaps that no surprise considering how well established the pink colour trend already is at this point in the year. Perhaps a more surprisingly addition is the noticeable rise in purple: It...

Michaela Coel’s Sultry Open-Back Gown at the 2021 BAFTA TV Awards Completely Destroyed Us

We’re all rooting for Michaela Coel at the 2021 BAFTA Television Awards. The I May Destroy You actor and creator was nominated for two BAFTAs in the categories of leading actress and best mini-series. Michaela arrived on the red carpet already looking like a winner in a custom black gown by one of London’s most exciting emerging designers, Maximilian. Michaela’s custom black Highway gown by Maximilian was inspired by the designer’s spring/summer 2021 collection. The elegantly sexy, floor-length dress featured contrasting red sleeves and two statement cutout panels on the back. She completed the look with layers of chunky gold necklaces, black nail polish, and slicked-back hair cut into a blunt, medium bob. For accessories, Michaela chose simple, black satin heeled s...