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These ‘90s-Inspired Highlights Are the Biggest Hair Trend of 2021 So Far

First things first—I think we can all agree that box dye disasters and home haircuts with the kitchen scissors need to be firmly left in 2020. After all, nothing beats a professional touch and that feeling when you get to see your hair in the mirror. Your colour is all glossy, your strands are perfectly styled, you can hear angels singing… Yes, it’s safe to say that I was overjoyed to get back into the salon chair when they reopened in April—and I’m not alone. With our desire for a professional application at its peak, it’s no wonder that colourists are predicting that one of the biggest hair trends we’ll see this year is money-piece hair, an easy way to completely transform your look without chopping all your hair off or going for a full-colo...

All the 2021 Trends That Will Age Really Well

There’s nothing we love more than a strong assortment of trends here at Who What Wear, but what we love even more are trends that have longevity. Some trends truly come and go, but others originate as a trend and end up sticking around for the long haul. In other words, they age really well. Since it feels as though this year has flown by (just me?), I went through and listed all the 2021 trends that we are confident will age well over the course of this year and beyond.  The below assortment of 2021 trends we’re predicting will become timeless staples is guaranteed to enhance your wardrobe and make you feel like you are buying into something that, for once, isn’t fleeting. Could you ask for a better dynamic? I think not.  You Deserve to...

& Other Stories’ Summer Collection Has Arrived—Here’s What We’re Buying

We’ve pretty much spent the last 2 months digitally rummaging through the high street’s summer drops (it’s a hard job, but someone’s gotta do it) and, as per usual, & Other Stories is at the top of our list. While we adore its woolen knits and chunky boots during the winter months, it’s summer where the brand really excels. Of course, it’s mostly about the dresses, and it’s fair to say every Who What Wear editor has at least one well-loved Stories frock hanging in their wardrobe. But it’s time to take off the blinkers, because there is so much more to see.  You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back p...

13 Summer Outfits We Love Now That the Sun Is Finally Here

I don’t know about you, but all I can think about is summer. If like me you are dreaming of afternoons in beer gardens and summer parties with friends, then you might already be searching for the perfect summer outfits for our return to socialising in the warmer months. I for one bought a pair of sandals and a summer cotton dress within hours of the proposal for a restriction-free summer, and have been looking for outfit ideas ever since. Sometimes, summer outfits need to be straightforward and simple to assemble, with just a flourish of a key accessory or subtle injection of a new styling move, and sometimes—because the UK’s climate is so unpredictable—the layering and construction will be more demanding. We’ve supplied the more advanced levels, of course. So w...

Not All Shoes and Skirts Work Together, But These 4 Combinations Are Perfect

It’s entirely appropriate to wear heels with short hemlines; I just personally feel it’s much cooler during the daytime to stick to flats or low heels. Whether ballet pumps (yes, they’re back) or simple flat sandals, you’ll always feel a bit more laid-back. Other Options: Loafers, slippers, brogues, trainers, ankle boots, ballet pumps, low-heel courts, party heels You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by chatting, sharing photos, blogging and help give users back their fair share of Internet revenue.

This Might Just Be the Chicest Thing to Wear This Summer

“Linen might look nice,” she says, “but it’s more hassle than it’s worth.” Again, she’s not entirely wrong. Linen does have something of a bad rep; there’s a lot of ironing involved and, if it isn’t washed with care, it can lose some of its colour. But I think these inconveniences are a small price to pay as, ultimately, I believe linen can look so incredibly chic. Right now, linen seems to be the industry’s favourite fabric. Most commonly found in shirt form, linen is also dominating the dress, top, short, and trouser categories of our favourite fashion websites this season. And there’s one way those in the know prefer to wear their linen: by way of a skirt.  You Deserve to Make Money Even When you are looking for...

6 Summer Dress Trends I’m Beyond Excited to Wear This Year

If there’s one thing we Who What Wear editors know about, it’s where to find good dresses. It’s not your typical mastermind subject, but nevertheless, it is something that we seem to be asked about endlessly, and our readers are always requesting more and more stories about dresses. In the summer, a dress is arguably the easiest thing to wear, as it can be light and comfortable yet requires little thought when it comes to styling. This means that there are certain dress trends that peak in popularity every single summer, such as white linen or beach-style dresses and black midis. This year, there are six dress trends, in particular, that are proving popular, and with question marks around international travel, we have stuck to styles that don’t require a far-fl...

I’ve Assembled 4 Perfect Summer Outfits—All From & Other Stories

Well, it’s official: Summer has finally arrived, and it’s about time. After what felt like the longest winter on record, there’s nothing better than the feeling of the sun on your face, an iced coffee in hand and relishing the balmy bliss of a floaty summer dress—especially after a year of tracksuits and slippers. The rise in mercury also means we can finally wheel out all the warm-weather outfits we’ve been mentally concocting over the last few months, whether it’s a printed midi, a throw-on shorts set or a retro swimsuit. If you’re in need of a little more summer inspo, let us point you in the direction of & Other Stories, which we can confirm is full of sun-ready staples.  You Deserve to Make Money Even When...

All My Friends Keep Asking My Advice for Summer Wedding Guest Dresses

As an editor at Who What Wear, I spend a considerable amount of my week looking for new dresses, so this time of year, I also have an accidental side hustle as a “dress hunter” for my friends. My WhatsApp conversations have been dominated by talk of wedding-guest dresses. The most common question I receive is “What do I wear when the ceremony is going to be at a hot destination?” In this case, I’d recommend you avoid polyester and anything that will exacerbate the stickiness. In fact, I’ve been asked this question five times this month already. As I said, the first thing I’d look out for is the material. Avoid anything too synthetic; instead, opt for cotton, linens and silks. It can be tempting to think you have to wear as little fabric as possible...

These Cheap Serums Are Just as Good as Their Expensive Counterparts

Working out what your skin really needs to look and feel its best can be tricky, but there are a few steps that skin experts unanimously agree should be part of a good skincare routine. First, a good cleanser; think of this step as the foundation on which the rest of your routine is built. Second, an SPF; wearing sun protection is the one piece of skincare advice that I hear most from dermatologists for preventing everything from signs of ageing to pigmentation. Third, moisturiser is vital for every skin type, from oily to dry, for repairing the skin’s barrier and maintaining hydration levels. Finally, a serum, which is possibly one of my favourite steps in my skincare routine and one that Kate Moss’s facialist&nb...

The 5 Items Our Editors Have on Their Warm Weather Wish Lists

When you’re blessed with having a job that means you spend at least part of your time shopping for a living, you see a lot of stuff. However, our jobs as editors working for a fashion website mean that we often spend time working out what is and what isn’t worth your cash. Right now, that feels more important to get right, what with budgets being tighter and customers wanting pieces that work harder for them. It’s no wonder consumers want longer-lasting items that still nod to trends but aren’t defined by them. There’s no denying that it can be a tricky couple of criteria to fill.  But as I already mentioned, as fashion insiders this is what we do. For this month, I asked several of our editors what’s on their shopping lists for summer. As...

11 Nail Trends That’ll Be Everywhere This Summer

In terms of beauty, nothing has the power to transition your look through different seasons quite like a manicure or nail art. Just as moody tones are synonymous with winter, bright and punchy hues go hand in hand with summer styling, and that’s precisely what we’re seeing more of in terms of nails right now.  You need only scroll on Instagram to see that colourful manicures are currently trending, as are fresh shades of white. And now that salons have reopened, nail art is once again proving seriously popular, with everything from daisies to summer’s new It check making an appearance on our feeds.  But which summer nail trend is right for you? To help you decide, we’ve rounded up 11 must-know looks for you to consider. Scroll on to see them...