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A$AP Rocky Named Artistic Director of Pacsun: Here’s What to Expect From the Partnership

In addition to the shoes, Pacsun says it tapped Rocky to help drive “a new wave of premium streetwear and style” to the LA-based multi-brand retailer, thanks to his influence in the fashion and entertainment space. “Our community of customers is looking for something unexpected, that elevates their daily experience and lets them express their personal style. Nobody bridges the gap between high fashion and streetwear like A$AP Rocky,” says Alfred Chang, co-CEO Pacsun, in a release. “We are proud to welcome him to the Pacsun family and energized about making his ideas a reality that can be shared (and worn) by millions and lead a global style conversation.” “This partnership is special to me because it’s a collaboration that combines my roots, ...

From Now On, This Is How I’m Doing Wedding Guest Dressing

I won’t be the first or the last person to ever panic about what to wear to a wedding. The truth is that it’s difficult because we’ve all been hard-wired into buying something new for the occasion. I imagine this is something to do with the psychology behind getting dressed–a new dress will make us feel and look better so we’re always striving for the next dress to give us that confidence boost. I get it because I’ve been there but there are two major problems with this thinking: One, it’s not ethical to continue buying a new dress every time there’s a fancy event on, only to never wear it again. Two, it’s not a financial option for most of us.  But what if I were to tell you that you can wear a new dress to every upcomin...

Alexa Chung Just Collaborated with Mulberry and It’s Everything We Ever Wanted

If you’re a regular reader of Who What Wear UK, you’ll know that Alexa Chung has been our number one girl, right from the start. Her mix of fancy, laid-back and preppy styles—always with an unexpected edge th Brits have a knack for— gets us feeling all kinds of things. Just how does she manage to nail every single look? It’s an art form, surely. Anyway, if you’re with us in our Alexa appreciation you’ll be just as pleased to hear about her joining forces with one of her original fashion friends, Mulberry, this summer for one corker of a collaboration.  We all remember the original Mulberry Alexa handbag she inspired—aka the It bag of the 2010s— well, the power coupling is back in celebration of the brand’s 50th anniversary. Rather than just an inspir...

We Are All in Agreement: This COS Dress is a High-Street Highlight

As a team of editors with a wide-ranging tastes and fashion preferences, it’s not often that we are unanimously united in adoration for one particular item of clothing. But this season, high-street hero COS only went and delivered a dress so chic that we couldn’t help but communally fall in love with it. Coming in a dark forest green hue (a great alternative to more traditional neutrals, such as black and brown FYI), and boasting a dramatic gathered neckline and voluminous puffed sleeves, this dress packs plenty of drama, yet thanks to its roomy silhouette you know it’ll be super easy to throw on at a moment’s notice. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begin...

Alexa Chung Wore the Most “Fashion” Wimbledon Outfit We’ve Ever Seen

Big celebrity events have been few and far between thanks to Covid. And I, for one, have missed the glamour. But thanks to Wimbledon, we’ve had a few sightings to placate those of us who are hungry for some A-list action. The fashion looks started off a little slow with just one sighting of Kate Middleton but then we were gifted with a flurry of outfits from various celebs including Alexa Chung, Jenna Coleman, Priyanka Chopra and Kate Middleton (again), who all turned up for the finals over the weekend.  Last week, we also saw Billie Piper in a gorgeous cream short suit and Sienna Miller also turned up last Monday wearing a head-to-toe striped look from Ralph Lauren. Additionally, Poppy Delevingne, FKA Twigs, Maya Jama and Holly Willoughby all made appearance...

British Designer Phoebe Philo Is Returning to Fashion With Her Own Namesake Brand

Designer Phoebe Philo announced her return to fashion after a three-year break, following her exit from fashion house Celine back in 2017. The designer joined the label back in 2008 and made a tremendous impact not only on the brand, but on the fashion industry as a whole. Philo will be returning with her own eponymous label, backed by the world’s largest multinational corporation, LVMH. The corporation will only have a minority stake in the new Phoebe Philo brand, allowing the designer to fully express herself without restrictions. In an announcement about her return, Philo said that “being in my studio and making once again has been both exciting and incredibly fulfilling. I am very much looking forward to being back in touch with my audience and people everywhere. To be inde...

10 Summer Trends That Are the Definition of “Pretty”

I don’t know about you, but I love a pretty trend. Maybe it’s the romantic in me, but I tend to lean toward dreamy, delicate, and graceful styles over anything else. Lucky for me (and you if this is what you’re into as well), this summer season offers plenty of delightfully “pretty” styles and silhouettes that are trending hard. From beautiful ruching to lovely embroidery and vintage-inspired V waistlines, I’ve been spotting these swoon-worthy styles all over the fashion crowd and at our favorite retailers. They’ll, no doubt, add a captivating and charming touch to your summer ensembles. Keep scrolling below for the loveliest fabrics, silhouettes, and styles worth trying (and Instagramming!) this summer. You Deserve to Make Money Even When you are looking for Dates Online. So we ...

The 4 Best Summer Hairstyles, According to Hailey Bieber’s Hairstylist

“The beach wave is a must,” says Hayes straight off the cuff. Inspired by the “super-beachy hair” that Hayes created for Hailey Bieber for the Versace Dylan fragrance campaign, this look is all about embracing that California-girl approach to hair. And the fastest way to achieve it if you don’t happen to have access to a pro hairstylist like Mrs. Bieber does? With a hair waver.  “If your hair is super straight and you’re looking for some beach waves, then get yourself a BaByliss Deep Waves Styler (£50),” recommends Hayes. He used it on Bieber during the aforementioned ad campaign, and his top tip for natural waves is to make sure you don’t use the tool too close to the roots of your hair. “Start the wave a...

Not All Shoes and Trousers Go Together, But These Combinations Sure Do

As someone who avoided wearing trousers for the best part of 20 years, I’ve always found it increasingly difficult to style them—particularly where shoes are concerned. Often, I’ll compile my looks from head to toe, starting with a statement top, the accompanying bottom half and then the footwear. However, I tend to find myself slipping on every shoe style I own (trust me—there are a few), unconvinced that any of them suit my strides. Some prove too chunky, while others make me feel frumpy. Either way, it’s not a very enjoyable experience. As such, I set about to find out which shoe styles should be worn with which types of trousers once and for all. After lengthy try-on sessions and lots of IG scrolling, I think I’ve cracked the perfect footwear-and-trouser formula...

I Thought I Had No Clothes, But I Own Everything I Need for These 9 Summer Looks

I know firsthand that there’s nothing more annoying than being challenged after saying (or yelling) “I have nothing to wear,” but I’m sorry—I must tell you that I’m here today to do just that. Despite the fact that I’m constantly shopping, I, too, often feel like I have no clothes, and quite frankly, it makes no sense. We all have countless cute pieces in our closet or, at the very least, enough basics to put together outfit after outfit. What I realized can be lacking at times is the creativity or inspiration to do so. With that in mind, I went looking—on Instagram, of course—for outfit ideas that I knew could be replicated with clothes I already own, and honestly, it was pretty easy. After finding a plethora of looks, I narrowed down my nine favor...

This Is the Best Place to Buy Tops on the High Street If You Ask Me

I love to wax lyrical to anyone who will listen (read: other editors) about the fact that Arket does the best white T-shirts. After all, in fashion land, getting your hands on the perfect basic—be it a white tee, jeans or tailored blazer—is always something to celebrate. Well, the more I speak to fellow fashion lovers about the power of the perfect staple, the more I realise that Arket is universally loved and regarded as a go-to in this department, particularly when it comes to tops.  You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by chatting, sharing photos, blogging and help giv...

I’m a Shopping Editor, and These Are the Best Buys From M&S’s Latest Drop

As a shopping editor, it’s my job to keep an eye on the latest pieces dropping from your fave brands, and every now and then, a whole collection is too good to ignore. Dress lovers, tailoring fanatics and those with a penchant for polka dots, I’m happy to tell you that Marks and Spencer‘s new-in drop is packed full of pieces you are going to love. I’ve lost count of the number of items I bookmarked as I scrolled through the brand’s website, but I have done my best to whittle down my selection to 19 seriously lust-worthy buys. One of the first pieces that caught my eye was this green midi dress with its ruffle collar and puffed sleeves. It comes with a waist tie, but I can imagine it looking equally as chic worn loose. I also have to gi...