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Is It Just Me, or Do All the Coolest Dresses Come in This Shade?

Back in spring, fashion analytics platform Lyst reported that green was on its way to becoming the colour of 2021, with searches for the hue rising 41% in the space of a month. I am certainly not immune to the draw of the shade, and I have found myself going green in all areas of my life: from interiors purchases to new-season accessories. There has, however, been something particularly alluring about the green dress, and while I haven’t always been the biggest fan of frocks, the recent slew of grass-coloured pieces has piqued my interest.  You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat an...

13 Summer Outfits We Love For Every Kind of Weather

I don’t know about you, but all I can think about is summer. If like me you are dreaming of afternoons in beer gardens and summer parties with friends, then you might already be searching for the perfect summer outfits for our return to socialising with fewer restrictions. I for one bought a pair of sandals and a summer cotton dress within hours of the proposal for a more free summer, and have been looking for outfit ideas ever since. Sometimes, summer outfits need to be straightforward and simple to assemble, with just a flourish of a key accessory or subtle injection of a new styling move, and sometimes—because the UK’s climate is so unpredictable—the layering and construction will be more demanding. We’ve supplied the more advanced levels, of course. Remember...

5 LGBTQ+ Fashion People on Pride Month, Style and Identity

What are some pieces of clothing that make you feel like the best version of yourself? When I want to feel myself a little more than usual, I like to use clothing as a way to build a fantasy for myself. So something like a heel or a bag can really transport me to another dimension. While wearing them, I am able to channel all of the powerful women that I’ve admired for the whole of my life. Now, it’s my turn to strut down the street and make people’s heads turn as I make a halt to whip out my gloss from my bag and touch up my lips! (Yes, I live my life in an incredibly cinematic way.) Fashion, in recent years, has had a big push towards inclusivity and diversity in general. I’m curious to know if there are any fashion brands, in particular, you see as being truly inclusive and celebra...

My Hair Has Never Looked So Healthy, and It’s Thanks to These 15 Products

Unsurprisingly, the sorts of products we’re using on our hair can make all the difference when it comes to strengthening strands. “Once the hair becomes brittle and the cuticles get damaged, it can’t be fixed,” says Smart. “However, there are things that temporarily strengthen the hair, including products containing protein. This allows an extra layer of protection by binding the cuticle and plugging any gaps to help strengthen. Secondly, you’ve got to infuse the hair with moisture,” she adds. As for the products themselves, look for deep-conditioning treatments and masks to get as much moisture into lengths as possible. “Using the right products to help keep hair strong is key, with conditioners and treatments being essential. A treatment will penetrate deeper into the hair to help r...

I’ve Pre-Planned My Summer Party Outfits, and They Look Like This

Out of all the fashion-based dilemmas in life, what to wear to a party has got to be one of the trickiest, as so many factors come into play. From how fancy or dressed-down to be, as well as working out which shoes won’t give you blisters seconds after you leave the house, it’s a veritable minefield of environmental and aesthetic hazards. Oh, and that’s not to mention the added layer of social distancing.  As a self-confessed planner (yes, I’m one of those people who decide their outfit the night before), I’ve been scouting out key pieces to wear to parties this season. In my opinion, it’s better to plan ahead to avoid a panic-buying situation. Careful thought is so much more likely to lead to a smart investment you’ll wear...

Best Wardrobes in Britain: Fisayo Longe

So tell us more about how you invented the Gaia print and your inspiration behind it? We did that with a Nigerian woman called Adebusola Ekoko, from a print company called Grapes Pattern Bank, and I sent her a mood board and we started by discussing colours. She said she found my voice very fluid. So that was what inspired her to come up with the Gaia. When I first came up with it it was actually very different, I just knew I wanted lots of colours and brightness. It only took a few weeks of back and forth as she really understood my vision. It’s definitely our best selling product, and it’s frustrating that everyone has copied it because then it looks like I was just playing into a trend, and so now I’m figuring out what we do. It’s become what our brand is known for, as even our pa...

Rosie HW’s Facialist Just Shared These 7 Amazing Skincare Tips With Me

Shani Darden is undoubtedly one of the most sought-after aestheticians in LA. With an impressively starry client list—including the likes of Rosie Huntington-Whiteley, Jessica Alba and Kelly Rowland—she’s renowned in the industry for her hands-on experience with challenging skin conditions and a passion for healthy, glowy complexions. With a year-long waiting list for an appointment with Darden herself at her Beverly Hills studio, it makes perfect sense then that Darden decided to launch her own range of skincare products—giving all of us a chance to achieve that coveted A-list glow at home. And while her iconic Retinol Reform serum launched back in 2013 and quickly achieved a cult following, the full Shani Darden Skin Care line has o...

Eye Shadow Sticks Are the Unsung Hero of Effortless Makeup—These 14 Are the Best

Confession: I’m wildly intimidated by eye shadow. I’ve been wearing makeup for close to two decades and can navigate foundation, blush, and highlighter with the best of them, but when it comes to eye shadow, I’m way less confident. A single wash of colour is no problem, and I’ve even got mad liquid-eyeliner skills, but the second I’m trying to execute a smoky eye or anything more advanced that requires traditional powder eye shadows, I start to feel out of my depth. As an avid lover of makeup, I just need to be able to follow the creative whims that crop up in my head on a daily basis. To this end, I’ve been unwinding at the end of my workday by applying a full face of makeup, simply for the sake of practice. In a recen...

These 25 Pieces Look So Expensive That No One Will Believe They’re High Street

There’s a little trick that I think a lot of people are unaware of: If you’re smart when shopping on the high street, pretty much any piece can look designer. There are, of course, a few rules. Monochromatic outfits are a great way to look chic, but it’s always wise to check out the fabric and patterns. (Cashmere mix is a good example, as is croc effect.) Overall, you want to go for something simpler and less fussy. Right now, there are so many incredible pieces on the high street that fit this criterion. I’ve found 25 items that look two, three and even four times as expensive as their price. Keep scrolling to see my edit of the most expensive-looking high-street pieces right now. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should b...

I Moved From Manchester to L.A., and My Fashion Uniform Has Really Changed

It’s tricky enough packing the perfect holiday suitcase when you’re allowed to visit somewhere with a totally different climate from what you’re used to (especially after a year or more spent restricted to your immediate neighbourhood), but boxing up your entire life and relocating over 5000 miles away? Now that’s an epic wardrobe task.  Recently, YouTuber and Instagrammer Naomi Genes did just that, switching Manchester for Los Angeles, and we wanted to know more. For June, our unyielding desire for travel has led us to vicariously live through our most stylish friends across the globe: We’ve mentally explored the world from our sofas, jetting from Lagos to Corsica thanks to the input of our external contributor net...

7 Gorgeous Summer Fashion and Accessories We Are Shopping This July

If you’ve ever tried finding exactly what you’re looking for in the millions of new clothes, shoes, accessories, and interior items launching daily, then you’ll know that shopping online isn’t always easy — that’s why you’ve got us. Our days are dedicated to finding the absolute best new things for you to buy every month from the coolest brands of the season, and we’ve handpicked seven standout items that you’ll want to add to your shopping basket ASAP. This July, we’re keen for a long weekend by the coast. Whether that means a few days in one of the UK’s green-listed countries or a staycation by the British seaside, we’re packing all the essentials for a relaxing and stylish weekend away. Most importantly on our list? A com...

9 Designers on the Dress Trends They’ll Actually Wear This Summer

If the recent weather and our website traffic numbers are anything to go by, dress season is officially upon us. In fact, last week on Who What Wear UK, dress stories outperformed just about all other summer content (so sorry, sandals and swimwear). With summer dresses in such high demand, I thought I’d turn to a few experts to find out exactly which trends they foresee gaining popularity for the season ahead.  From Orlagh McCloskey and Henrietta Rix of Rixo to Han Chong of Self-Portrait, Charlotte de Geyter of Bernadette and Haeni Kim of Kitri, I asked the brains behind some of the most coveted contemporary brands (and one very cool rental platform) about the dress trends they’ll be championing this summer. ...