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I’m an Editor, and This Is Where I Secretly Shop Online

Put your hands up if you love the thrill of finding something truly unique and special to wear. Me too. One of my all-time greatest fashion pleasures is to go thrifting and uncover a rare gem for a fraction of the price it should be. I miss my weekends spent on Cheshire Street in East London trying to hunt down a slinky vintage pussy-bow blouse, retro tailoring or gaudy ’80s earrings. Because of this desire for clothes and accessories that tell stories, I’m also very inclined to support up-and-coming talent, indie brands and smaller e-commerce platforms, who all offer pieces that aren’t run-of-the-mill. I’m still keen to learn about super-popular new-season items from designers, and I’m not immune to the charms of certain high-street b...

Trust Me—This Is the One Jacket Trend Worth Buying From Zara

Whoever has been doing the PR for the shacket recently really deserves a well-earned rest. This piece of outerwear truly came into its own over the past year, and it hasn’t waned in popularity whatsoever. Type “shacket” into Google Trends and you’ll see that it suddenly started to gain traction in August last year. The amalgamation of “shirt” and “jacket,” it has been a great option for working from home and then nipping out to the shops. It’s an in-between item that is great for layering and also just as good when you wear it on its own. It’s perfect with a pair of jeans or leather trousers but also works with dresses. Best of all, of course, is that it’s been made popular by the fashion crowd thanks to pretty muc...

Maya Jama Reveals the Cool Fashion Instagram Account That Is Inspiring Her 2021 Style

Image Source: Adidas There are two things you can always count on from Maya Jama: a great time and a banging outfit. In recent appearances, the Glow Up presenter has been spotted wearing some of the coolest British brands of the moment, like online store Auné, which is a favourite of Beyoncé. Maya has also been snapping very stylish Instagrams in outfits designed by Roberta Einer, Marques’Almeida, and popular London boutique House of Sunny. For her latest fashion venture, Maya teamed up with Adidas for its new Tennis Luxe collection and spoke to POPSUGAR about her favourite pieces, the fashion trends she’s adding to her 2021 wardrobe, and her love for Hailey Bieber’s stylist. “I’m not a regular tenniser, I’ll be honest, but I just love the outfits,”...

Kendall Jenner Just Wore the Coolest Olsen-Inspired Summer Outfit

Re-entry dressing can be difficult to get right after months of living in jogging bottoms and hoodies. You want to be a little more put-together and start having fun getting dressed properly again, however, with restrictions still in place, we also need our outfits to still be practical and comfortable. We’re not quite at the “roaring 20s head-to-toe sequins” stage just yet. Kendall Jenner has been out and about in New York over the past week and wore three outfits that ticked all of these boxes. Each time, she wore a pair of trousers and a T-shirt, but she styled them in slightly different, interesting ways. The standout outfit by far is her oversized white shirt paired with relaxed beige trousers cinched with a classic black leather belt. The reason why itR...

Princess Diana’s Wedding Dress Is Going on Display at Kensington Palace this Summer

The late Diana, Princess of Wales’s iconic wedding dress from her marriage to Prince Charles in 1981 will go on display at Kensington Palace this summer. The ivory silk taffeta and antique lace gown designed by David and Elizabeth Emanuel is set to be the main attraction of the Royal Style in the Making exhibition curated by Historic Royal Palaces, which will also include never-before-seen archival designs by some of the most renowned royal couturiers of the 20th century. Opening on Thursday, 3 June, and until Sunday, 2 January, 2022, the Royal Style in the Making exhibition will give fans of royal fashion an up-close look at Princess Diana’s bridal gown. The era-defining design features an impressive 25-foot train, an 153-yard tulle veil, a dramatic collar, and puff sleeves de...

12 Items Monikh Will Always Have in Her Wardrobe

Monikh will likely need no introduction to loyal Who What Wear readers, as she has been a shopping columnist for us for several years and every month shares her must-have buys via her column, Trust Monikh. The London-based styling and shopping guru has impressive fashion knowledge, however, her philosophy (much like ours here at Who What Wear) is all about making smart investments that sit within your own personal style. She will reference trends, but never follows them, and instead is all about curating a wardrobe that will last beyond a season or two.  When it comes to her own wardrobe, you only need a quick scroll of her Instagram feed to realise that she has nailed her capsule wardrobe and relies on a roster of hardworking staples. “Firstly figure out what your sty...

7 Bargain Brands That Are Just as Strong as Zara

“Mango used to be one of those stores I always looked at but never really bought anything from, but over the past year or so, that has completely changed. Mango’s current pieces are right on the money as far as trends and basics go, meaning if you let it, Mango could be your one-stop affordable shop this season.” You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by chatting, sharing photos, blogging and help give users back their fair share of Internet revenue.

These Products Are So Good They’ve Earned a Place In This Beauty Hall of Fame

There’s no denying that beauty is an incredible fast-moving industry and with a buzzy new launch or celebrity-approved product seemingly going viral every day even I struggle to keep up with what’s trending right now. However, I make sure to regularly test and trial the newest cult beauty products because I always want to know if they’re genuinely worth they hype. The result? I have an overflowing makeup bag and struggle to close the doors of my bathroom cupboard on a regular basis. Yes, at this point, I’d hazard a guess that I’ve tested hundreds of apparent cult beauty products with mixed results: some are total flops which make a quick exit from my beauty stash while others take up permanent residence in my regular rotation. However, when I’m shopping for cult beauty produ...

The 5 Items Our Editors Have on Their Summer 2021 Wish Lists

When you’re blessed with having a job that means you spend at least part of your time shopping for a living, you see a lot of stuff. However, our jobs as editors working for a fashion website mean that we often spend time working out what is and what isn’t worth your cash. Right now, that feels more important to get right, what with budgets being tighter and customers wanting pieces that work harder for them—essentially longer-lasting items that still nod to trends but aren’t defined by them. There’s no denying that it can be a tricky couple of criteria to fill.  But, as I already mentioned, as fashion insiders this is what we do. For this month, I asked several of our editors what’s on their shopping lists for summer. While it’s still pretty brisk ...

Princess Diana’s Wedding Dress Is Going on Display at the Kensington Palace Summer Exhibition

The late Diana, Princess of Wales’s iconic wedding dress from her marriage to Prince Charles in 1981 will go on display at Kensington Palace this summer. The ivory silk taffeta and antique lace gown designed by David and Elizabeth Emanuel is set to be the main attraction of the Royal Style in the Making exhibition curated by Historic Royal Palaces, which will also include never-before-seen archival designs by some of the most renowned royal couturiers of the 20th century. Opening on Thursday, 3 June, and until Sunday, 2 January, 2022, the Royal Style in the Making exhibition will give fans of royal fashion an up-close look at Princess Diana’s bridal gown. The era-defining design features an impressive 25-foot train, an 153-yard tulle veil, a dramatic collar, and puff sleeves de...

What Makes a Sneaker Sustainable? We Asked the Experts

Sustainable sneakers and trainers have become increasingly popular as more and more people are considering their impact on the environment — especially when it comes to the products they buy. Sustainability has become a bit of a buzzword in the last year or two, and it can be hard to know if what you’re buying truly passes the test and has a positive impact on the environment. We spoke to a few experts at the forefront of the sustainable sneaker industry, and this is what they had to say. Colin Vernon is the founder of Slow Factory Foundation, an educational institute and research lab specialising in climate and culture. A large part of the foundation’s research in this space centres around raw materials. “Most raw materials used in most footwear are extremely toxic and d...

20 Stylish Bridesmaid Dresses to Match the Bride’s Colour Theme

The selection of stylish bridesmaid dresses available to shop online has expanded very quickly in the past year, with some of our favourite dress designers like Rixo, Ghost, Reformation, and Self-Portrait dedicating entire sections of their shops to bridalwear. If you’ve been asked by a dear friend to support them on their wedding day, then you’ll also need the support of an elegant bridesmaid dress that fits the colour theme of the bridal party — and we might just have found it. Some of the prettiest summer bridesmaid dresses of 2021 come in pastels and jewel tones, with most people searching for blue bridesmaid dresses, silk-satin materials, and black-tie gowns from ASOS and Phase Eight. For affordable dresses, we also recommend Chi Chi London, Ghost, and Ted Baker or conside...