Holly Willoughby‘s dressing room selfies are an established part of her This Morning schedule—she posts her outfits each morning before going on air, tagging the brands lucky enough to be selected that day. Holly famously is one of the British celebrities who shifts stock like no other, and this summer it seems like she’s using this to boost the profile of smaller, little-known brands who could likely benefit from the Holly effect. She typically wears high street brands like Warehouse, M&S and & Other Stories, however over the past few weeks has been championing smaller, independent brands such as Olivia Rose the Label and Franks. Many of these brands have sustainability as a core pillar of their brands too—her gingham blue Franks London dress, for example, is made...
If the recent weather—and our website traffic numbers—are anything to go by, dress season is officially upon us. In fact, last week on Who What Wear UK, dress stories outperformed just about all other summer content (so sorry, sandals and swimwear). With summer dresses in such high demand, I thought I’d turn to a few experts to find out exactly which trends they foresee gaining popularity for the season ahead. From Orlagh McCloskey and Henrietta Rix of Rixo to Han Chong of Self-Portrait, Charlotte de Geyter of Bernadette and Haeni Kim of Kitri, I asked the brains behind some of the most coveted contemporary brands (and one very cool rental platform) about the dress trends they’ll be championing this summer, ...
And this level of overconsumption is far from our fault. You see, if the beauty products we bought actually worked, we might not feel the need to continue buying more. The bigger issue of sustainability in beauty right now is not down to simple things such as recyclable packaging and ‘biodegradable’ (which, by the way, in practice rarely are), but rather the amount of products being produced and consumed. The global beauty industry products more than 120 billion units of packaging every year, with the majority ending up in landfill and carbon emissions being produced with every manufacturing, shipping, and shopping process. It begs the question: How eco can a new, seemingly sustainable product really be? So, with every beauty product I recommend, I feel as though I have the weight of ...
Event dressing isn’t a term we have used for the past two summers. This week, however, Royal Ascot went ahead, marking the grand return to dressing up. Ascot can be difficult to dress for at the best of times, as the dress codes for attending the races are strict. In the Royal Enclosure, guests must wear straps of one inch or greater, fascinators are not allowed (you must wear hats with a solid base of 10cm) and dresses must be below the knee or longer. While these dressing regulations can, at times, feel a tad old-fashioned, there is something rather fabulous about putting on a formal dress and hat. Given this is a royal event, it’s no surprise that members of the royal family were in attendance, including the Queen, Sophie Countess of Wessex and Prin...
If there is one high-street brand that is most associated with Kate Middleton, it is surely Boden. Known for its classic staples, ageless design and versatile appeal, there’s a reason that the royal regularly champions the brand on her many public appearances. While I often see influencers wearing bits from Boden on Instagram, I haven’t personally shopped on the site for a long time, but after a quick browse through the brand’s new-in section, I could see that I had been missing out. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by chatting, sharing photos, blogging and help gi...
While there’s something lovely about having a signature scent that you wear year-round, I prefer to think of fragrance in the same way that I would my wardrobe. Sure, I have some staple perfumes that I come back to time and time again—my fragrance basics, if you will—but I like to layer in new scents in the same way that you might try a trending style of shorts or a new dress silhouette when the seasons change. And there’s one season in particular when this concept really comes into its own: summer. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by chatting, sharing photos, blogging and help give us...
What a merino wool jumper is to winter, a flowing spaghetti-strap top is to summer. And when the weather signals that it’s time to embrace an unapologetically sunshine-appropriate number, you know that the magical season has arrived. But a summer top needn’t equal skimpy; if you haven’t owned a crop top since 2009 and aren’t sure what’s appropriate, there are lots of chic alternatives, such as an effortless linen shirt or a tasteful tie-front blouse. That said, don’t think of a crop top as suitable only for the beach: It’s the perfect partner to a high-waisted midi skirt and pretty edgy when styled over a crisp cotton shirt. Have an arsenal of summer tops to hand and you’ll never be stuck for what to wear with cropped jeans and summer skirts again—trust us. So give...
When it comes to swimwear trends, we tend to have a slightly ambivalent view. Generally, it’s our belief that everyone has a style or fit that they go to year after year, regardless of whether it’s “in” or not. Also, there seems to be a worrying obsession with bum-bearing G-string swimwear right now, so forgive us if we don’t instantly jump on the latest beach-bound bandwagon. However, there has been a slew of styles this season that have made us sit up in our seats and challenged us to rethink our go-to holiday staple. From gingham prints and waist-cinching bottoms to classic all-in-ones to belted styles, they all vary in shape and fabric, but the new swimwear trends are united by their irresistibly chic retro vibes. And the best thing about them? T...
Finally, Rumbi, 25 and based in Nottingham, is reviewing Hermès. Rumbi is heavily inspired by Y2K pop culture like Moesha, Girlfriends, The Fresh Prince, and Nollywood (Nigerian film industry). She loves dramatic pointed mules, little chiffon tops and G-strings with diamanté detail at the back. At first glance, the collection has all the classic autumn/winter staples that one would expect to see: long sleeves, high necks, embroidered sweaters, and my all-time favourite staple: leather trousers. But of course, it would not be a Hermès collection without a unique, elegant twist on the classics and this collection definitely delivers. I was thrilled to see broad-shouldered jackets, mid-length dresses, trench coats tightly cinched at the waist and an array of elegantly androgynous si...
I don’t know if it’s because it’s the start of the new season, but my team has been in a spendy mood. We can’t stop sending each other all the insanely fun pieces we’ve discovered during our shopping escapades, like the easy-to-wear, on-trend fashion finds we’ve spotted from MICHAEL Michael Kors. The latest summer drop is a delight, featuring bright handbags, voluminous dresses, flatform sandals and more items that can instantly elevate your closet. So if you’re curious about the specific things my fellow editors and I have been eyeing, I got you. Keep scrolling to get a glimpse at what’s in our carts. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a da...
If you count yourself as one of many who follow Katie Holmes’s style these days, you’ll be glad to know that we’ve also been keeping a close eye on her outfits as of late. Given that she’s been out and about in her adopted hometown of NYC quite a bit, it hasn’t been hard to do. We’ve said it before, and we’ll say it again: The reason people are so enamored with Katie Holmes’s outfits is simple—they’re low-key and accessible. Even though she often wears designer pieces, they’re usually fairly classic and therefore easily substituted with more wallet-friendly finds. We also love that she frequently wears the same pieces on repeat, making investment purchases like her Gucci loafers a smart splurge on her part...
Hair colour has been a touchy subject over the last year. With salons being forced to close as we all sheltered in place, many were left with few choices for maintaining their colour. For the bravest souls among us, this year has meant getting comfortable with DIY box dye, but for a lot of folks, limited or no access to professionals meant abandoning their hair colour maintenance altogether, leading to overgrown roots, dull highlights, and generally unkempt colour that’s likely now in need of some serious TLC. Thankfully, we’re almost out of the woods, and salons are finally open again so we can book in with our trusty colourists to make hair colour magic once again. And after a year away, you might need some inspiration for what statement to make. We&...