Fashion
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One Jacket 5 Ways: How I Wear This Joyful Item on Repeat
Buying items with longevity has always been of the utmost importance, but it’s especially important right now. This is why we hope that this new series will inspire you to re-wear more of your favourite items in your wardrobe. We ask different stylish women each month to show us five unique outfits that centre on a piece that’s important to them. It proves that a perfect purchase will always be chic, and we hope you find plenty of inspiration here. Now over to Jessica Rose Lambregts, who tells us about her current favourite vinyl black-and-white leather jacket and why it’s so joyful when paired with her colourful wardrobe. I love a jacket—I do. My favourite kind is one with a classic silhouette in a bright colou...
I’m a Shopping Editor and This Is the One Designer Bag I Carry All the Time
There is a certain stereotype of fashion editors that the media loves to peddle—you know the sort: glossy glamazons tottering around in sky-high stilettos, clutching an assortment of microscopic designer handbags. Well I hate to disappoint, but when it comes to accessories, specifically bags, I am boringly utilitarian, but thankfully there is one piece in my arsenal which manages to offer both form and function. Oh A.P.C Demi-Lune, how did I ever function without you? You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by chatting, sharing photos, blogging and help give users back their fair shar...
9 Classic Items Rosie Huntington-Whiteley Wears Again and Again
Rosie Huntington-Whiteley is one of the most celebrated style icons of this decade, and she regularly gives us insight into what she wears at home or for her day-to-day errands via the mirror-selfie galleries that she posts to Instagram. She has a soft spot for anything new from Bottega Veneta, but after years of posting these mirror selfies, she is actually a big advocate for re-wearing old pieces and tends to not be charmed by cult buzzy buys. Rosie has a solid capsule of classic items that she consistently re-wears in new and exciting ways. She avoids anything too loud and steers clear of passing trends, instead sticking to a neutral colour palette and smart tailored separates that she can wear for years, if not decades. Her mirror selfies show that a successful...
11 Outfits You Can Re-Create With Classic Pieces You Already Own
Over the last few months, we’ve been calling upon you, our lovely readers, to tell us exactly what it is you’re looking for from Who What Wear during these strange times. Alongside plenty of calls for fashion-based escapism, wardrobe basics and at-home beauty, we also got inundated with requests for how to mix up your style without spending a penny. Well, you ask and it shall be given. It’s all too easy to become apathetic to those old faithfuls that have been hanging in your wardrobes for years. Once they’ve lost the shiny appeal of newness, they can fade into the background and become part of the sartorial wallpaper. However, in our experience, all these items need is a little re-contextualising, something to take them out of their stagnancy and help them to ...
The Smile-Inducing Outfits Fashionable Women Are Wearing Post-Lockdown
Does your wardrobe bring you joy? It’s a question we’ve been asking ourselves ever since Marie Kondo entered our lives and prompted us to rethink the items we own based on their potential to spark happiness. To hazard a guess, I’d say that over the last year, many of us have been focused instead on items that bring us comfort (think stretchy waistbands, cosy knitwear and the like). Though with lockdown plans now easing in the UK—albeit cautiously—there’s a newfound sense of optimism in the air, and that is certainly being reflected in our wardrobes. With this in mind, I tapped eight of the most stylish women I follow in the UK to find out about the joyful outfits they’ll be wearing post-lockdown, whether it be to head to the pub, park or a fancy rooftop re...
I’ve Spent Hours Hunting Down the Best Sustainable Buys for Every Budget
Sustainability is on the minds of everyone in fashion right now. For most of us, our consideration of where and how our clothes are made has only been heightened by the COVID-19 pandemic. In March, the fashion industry was completely turned on its head. Last month, it was announced that London Fashion Week won’t be taking place in September with both men’s and women’s shows taking place digitally in June, which would usually be men’s fashion week. And just last week, Saint Laurent announced that it will no longer be taking part in the Paris Fashion Week schedule preferring to dictate its own show timetable. Without the carbon footprint of a physical fashion week, this move to a more sustainable fashion industry is one I hope will continue.&n...
25 Sustainable Brands Our Editors Champion Every Day of the Year
Sustainable fashion can be confusing. Is it vegan? Ethically produced? Environmentally friendly? Fair-trade? Is it a catch-all term for anything that relates to fashion that isn’t fast? The short answer is that it can be all those things. The long answer is that it’s much more complicated than that. Sustainable fashion pertains to the sourcing, production and distribution of the garment. The lifespan of a piece of clothing must be looked at from start to finish. It means understanding that organic cotton is better than regular cotton, as it doesn’t use pesticides or harmful chemicals that are bad for the skin. Also, manmade fabrics (such as polyester) are damaging to the environment, as they’re often made from plastic and are nonbiodegradable. While leather can be eco-friendly, it can stil...
This Nail Trend Is the Happiest Thing You’ll See This Season
There’s something about wearing bright colours—be it by way of your clothing or your beauty routine—that just puts you in a good mood. And right now, we can’t think of a better time to lift our style with vivid hues and playful motifs. Handily, you needn’t invest in a whole new wardrobe to give your mood a joyful boost—in fact, one of the easiest and most-effective ways of elevating your style and making you feel happy is with a fun manicure. And recently, we’ve noticed that everyone seems to be opting for rainbow nails. Perhaps it’s the fact that many salons reopened last week but, over the last few days, we’ve lost count of how many rainbow-inspired nail looks we’ve seen. Some of the industry’s top nail technicians confirmed ...
The 3 Joyful Colour Trends We’ll All Be Wearing This Spring
It’s no secret that fashion often reflects the general mood of the population, so much so that when we look back years later, trends are often a poignant reminder of what was happening culturally at the time. There were flapper dresses in the roaring, dance-fuelled ’20s, miniskirts in the swinging, liberated ’60s, and power suits in the flashy peak of the ’80s. If 2020 is set to go down in history as the year of leisurewear and tracksuits, 2021 is sure to be the year of bright colours and joyful dressing. With the new season and warmer weather coinciding with the easing of lockdown restrictions, spring dressing has taken on a whole new meaning. It’s become the embodiment of a refreshed and positive outlook on things, so it’s unsurprising that vibrant hues have been one of...
If You Like Missoma, Then You’ll Love These 15 Affordable British Jewellery Brands
We’re currently living in a golden age of affordable demi-fine jewellery, thanks in part to a surge of Instagram-famous brands using the platform to market their up-and-coming boutiques. But mostly, we’ve got to give credit to the Duchess of Sussex. Ever since Meghan Markle’s love of British demi-fine jewellery brand Missoma became public knowledge, there has been a major move by similar brands to populate this space. While we love the Insta-famous boutiques we find online, we actually have a ton of affordable fine and demi-fine jewellery brands right here in the UK. Much like Missoma, our homegrown jewellery designers create minimal pieces that carry a certain nostalgia that we’ll call “modern vintage.” From fashion-crowd favourites like Otiumberg, Alig...
Happy Socks Drops Limited-Edition Beatles, Rolling Stones Gift Sets Back Online
The gift set features six pairs of socks that pay homage to the band’s iconic logo, album art and iconography (think fun takes on the guys crossing Abbey Road, and a retro-inspired take on Andy Warhol’s popular Beatles print). Originally $96, Happy Socks’ flash sale has the Beatles six-pack of socks for $57.60 on HappySocks.com. The unisex designs are available in multiple sizes. The socks sold quickly when the collection was first launched, and they’re expected to move fast as part of the new sale. In addition to its collaboration with The Beatles, Happy Socks also has its limited-edition Rolling Stones collection still available. The boxed set features six pairs of socks that reimagine the group’s “lip and tongue” logo in bold, pop art-inspi...
The Contents of Stefflon Don’s Makeup Bag Cost £228—Here’s What’s Inside
If you’ve ever wanted to know what’s really inside the makeup bags of the most stylish women in the industry, you’re in luck. We’ve created a new column—Inside My Makeup Bag—to uncover the beauty products our fashion friends genuinely keep in their daily rotation and how much their stashes actually cost. I’ll be delving inside their bags on your behalf and totting up every item in there, from the most expensive to the cheapest. Not only will you be left with an incredible shopping list, but you’ll also get a realistic price tag to boot. Is there someone whose makeup bag you’re dying to see? Slide into my Instagram DMs with your requests, and I’ll see what I can do. This month, we’re delving inside the everyday makeup bag ...
